Khyati Mehta

Digital Marketing Specialist

Mumbai, Maharashtra, India3 yrs 8 mos experience

Key Highlights

Expert in retention marketing and customer engagement strategies.
Proficient in CRM tools and data-driven decision making.
Strong background in cross-functional collaboration and campaign management.

Stackforce AI infers this person is a MarTech expert with a focus on customer retention and engagement strategies.

Contact

Skills

Core Skills

Customer Relationship Management (crm)

Other Skills

Salesforce Marketing CloudMarketing Campaign ManagementMicrosoft Power BIMarketoSalesforce CRMSQLAdobe AnalyticsMicrosoft ExcelMicrosoft PowerPointMicrosoft OfficeMarketing AnalyticsGoogle AnalyticsFacebook MarketingContent StrategySocial Media Marketing

About

🚀 Leading Retention Marketing at Tata CLiQ using Salesforce, Marketo & CleverTap to drive engagement & LTV. 🌍 Past Experience at MakeMyTrip – owned CLM for GCC markets with a focus on regional personalization & performance. 📘 Built CRM Playbooks that scaled lifecycle programs efficiently across markets. ⚙️ Strong in Ops, Tech & Strategy – hands-on with CRM tools, campaign logic, automation & cross-functional product collaboration. 📊 Partnered with Data Science to build models, segmentations & insight-led lifecycle journeys. 🧠 Test & Learn Mindset – passionate about experimentation, audience strategy & data-led decision making. 💡 Thrive at the intersection of marketing, tech & consumer behavior.

Experience

3 yrs 8 mos

Total Experience

1 yr 2 mos

Average Tenure

Current Experience

Amazon mx player

Assistant Marketing Manager

May 2025 – Mar 2026 · 10 mos · Mumbai · On-site

Tata cliq

Assistant Manager Retention Marketing

Jul 2023 – May 2025 · 1 yr 10 mos · Mumbai, Maharashtra, India · Hybrid

Led retention strategies and campaign management for Tata CLiQ and Tata CLiQ Palette to enhance customer engagement.
Implemented gamification through CRM to improve customer interaction and loyalty.
Analyzed data to optimize retention efforts and drive revenue growth.

Customer Relationship Management (CRM)Salesforce Marketing Cloud

Makemytrip

Senior Executive Customer Lifecycle Management

Apr 2022 – Apr 2023 · 1 yr · Gurugram, Haryana, India

Manage strategy, creative development, and execution of all lifecycle and trigger communications across Notifications, Emails, and WhatsApp.
Manage cross-functional collaboration with Product, Supply, Revenue, and external Partners.

Customer Relationship Management (CRM)

Itc limited

Brand Marketing Intern

Nov 2021 – Dec 2021 · 1 mo

Conducted on-field market research for ITC's office stationery brand - PaperKraft to recommend Brand Portfolio restructuring strategy.

Tata digital

Retention Marketing Intern

Apr 2021 – Jun 2021 · 2 mos · Mumbai, Maharashtra, India

Segmented users using Recency Frequency Monetary Model and designed creative reusable retention marketing campaign across email, SMS, push notification, and in-app notifications.
Designed email workflow automation and email marketing campaigns for different buyer personas.
Researched and designed financial models for best in-app gamified experiences.