Aug 2022 – Jan 2025 · 2 yrs 5 mos · Gurugram, Haryana, India

• Managing & strategizing the Performance Marketing efforts across all digital channels (Search, Social, Programmatic, Affiliate Channels, Notifications, SEO, Segmentation) to a target of 250+ Cr
• Coordination with external agency partners to plan, optimize and derive actionable insights to enhance campaign effectiveness and drive continuous improvement.
• Monitoring and analysing market trends, consumer behavior, and customer segmentation to identify target audiences and optimize campaign targeting.
• Collaboration with cross-functional teams including Product, Tech, Merchandising for App/Web/Internal Product enhancement.
• Increased the App Contribution across the business by 30%

Jan 2021 – Jul 2022 · 1 yr 6 mos · Gurugram, Haryana, India

• Account Management and Digital Media Planning for Vivo (Programmatic, Search, Social & Impact) amounting to INR 50 Cr+
• Planning & Strategizing: Building Media Deployment Strategies (Digital Planning) according to client goals and looking over whole arc of setting up, tracking, and delivering campaign performance; followed by elucidated analyses and recommendations
• Analyzing new partners and opportunities and building business cases for implementation

Apr 2020 – Dec 2020 · 8 mos

• Managed a team across Finance, Auto, Tech, QSR and Travel verticals within the Campaign Management Team for the US, Canada, EU and UK markets
• Led cross functional effort to improve collaboration b/w Ops, Publishers and Engineering, by streamlining workflows and creating best practices
• Pre-and Post-Sales Consultation with Sales/clients - analyzing campaign trends, identifying new business opportunities, and formulating best campaign setups analyses in pre/post-sales pitch to the clients. Cross-selling and upselling across Display, Mobile, Programmatic, CTV/OTT, Instream & Interactive Video solutions

Apr 2019 – Mar 2020 · 11 mos

• Managed and optimized a host of the company's top accounts across the US and EMEA Markets – Walmart, Marriott International, Jeep, BMW, Land Rover, McDonald's, Fiat, CDW etc. – amounting to a portfolio of over $2 million/quarter
• Recorded a 300% revenue upswing for the Walmart accounts – realized the account to $1 million+ a month. Won the CDW account worth $125k/month test budget for the company's newest product & oversaw it to a 45% revenue growth by exceeding the client's goals and driving $15 million in sales and oversaw a 45% revenue growth by exceeding the client's goals and driving $15 million in sales
• Worked with stakeholders and Sales reps to grow the account revenue month-over-month & identify upselling/cross-selling opportunities.
• Purview of the role also included Mentoring and Providing various trainings for the team (Tools, Excel, Client meeting preparations, Objection handling etc.)
• Collaborated across teams to ideate and create Case Studies & Product Capability trainings. Troubleshooting & building business cases for in-house product enhancements (DSP, Bidding platform, Reporting UIs)
• Subject Matter Expert on Viewability, Verification & Reporting for the in- house tools

Nov 2016 – Mar 2019 · 2 yrs 4 mos

• Managed delivery, analyzed and provided optimization recommendation (performance) of high budget online performance advertising campaigns, for top tier US and EMEA clients on varied pricing models (CPM/CPC/CPA/CPE/CPV/Media Buy) besides meeting client CPA goals.
• Analyzed reports and pixel firing trends to optimize campaign performance.

May 2016 – Oct 2016 · 5 mos · New Delhi Area, India

• Gadgets360.com - NDTV Gadgets
• Cross-Collaboration and co-ordination activities with key internal stakeholders– CEO, MD, CTO, Marketing Head, Product Category Heads, Technology Team, In-house Designers, Digital Marketing Manager, Content Reviews Team, Customer Care Team, Operations Team, NDTV Promos and TV team for successful smooth execution of exclusive launches and marketplace promotions
• User Interface Overhaul
• Creation of New Landing Pages for Campaigns and Categories
• Generation of Inbound Traffic & Conversions
• Driving Content from Content to eCommerce Market Place
• Banner and e-mailers: Creative Requirements, Suggestions, & Feedabck
• Monitoring and Studying Measures for Website traffic growth
• Operating within cross-functional teams (e.g., Marketing, Sales, Analytics, Operations)
• Contests and Campaigns: Creative Input, Development, Starting Up and Monitoring
• Email marketing: Development, Creative Input and campaigns
• Awareness across Social Media

Feb 2016 – May 2016 · 3 mos · New Delhi Area, India

• User Interface Revamp
• Collaborating across teams: CEO, Marketing Manager, Category and Technology Team
• New Landing Pages for categories
• Email Campaigns
• Overseeing the implementation of: Microsites
• Involved in the launch of New, Exclusive Brands

Jul 2013 – Jul 2015 · 2 yrs · Gurgaon, India

• Continuous interaction with teams working in different geographical locations, developing a global outlook towards work
• Provide appropriate support to the Onshore Team in the development and production of Account plans
• Manage a portfolio of clients and Monitor progress of account plans in accordance with instructions and deadlines
• Training and transitioning procedures across locations
• Resource Planning and Budgeting activities
• Research and knowledge management
• Multi-location coordination
• Assist engagement teams with risk management processes such as the client pre-approval independence and continuance processes, and other regulatory requirements as appropriate
• Communicate relevant client information (Secondary Research which includes industry trends) to account teams with use of tools like Factiva, One Source etc. in the form of newsletters.
• Assist engagement teams with monitoring and communication of the budget, billing schedules and with resourcing plan for engagement
• Training and mentoring of other teams including frequent knowledge sharing
• Support business leaders in developing material and presentations for various strategic global meetings
• Working and creation of various internal databases, for eg. eRoom, SharePoint, Canvas etc.
• Utilization of MS office tools (majorly MS excel, Word & PowerPoint etc.)
• Worked with clients like Siemens AG, Volkswagen, Tchibo GmbH etc.