Priyanka Upadhyay

CEO

Ayodhya, Uttar Pradesh, India12 yrs 1 mo experience
Highly Stable

Key Highlights

  • Over 13 years of banking experience
  • Expertise in Trade Forex and Retail Banking
  • Proven track record in business development
Stackforce AI infers this person is a seasoned professional in the Fintech industry with a focus on banking and trade finance.

Contact

Skills

Core Skills

Marketing StrategyInternational TradeDocument VerificationForeign Exchange (fx) OptionsCustomer Service

Other Skills

Sales PromotionTrade ComplianceBusiness LoansCredit AppraisalsPromotional MarketingCredit AnalysisCAIIBJAIIBDisbursementsInternational Trade LawLsogBankingTeam ManagementFinancial AnalysisRetail Banking

About

An astute & result oriented professional with over 13 years of experience in Branch banking as well as Trade Forex Transaction handling, Business Development, Brand Promotion, Customer Relationship Management with profit accountability in multiple PVT banks and PSB. Attained proficiency in Trade Forex, Retail Forex and Retail Banking Operations and corporate marketing, promotion and networking. Ensured successful ramp up of business assignments; while working in coordination with clients & ensuring effective service deliverables. Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet business and operational goals within the cost, time, compliances & quality parameters.

Experience

12 yrs 1 mo
Total Experience
2 yrs 5 mos
Average Tenure
2 yrs 2 mos
Current Experience

Central bank of india

2 roles

Branch Head

Promoted

Apr 2025Present · 1 yr 1 mo · On-site

Senior Manager- Regional credit processing centre

Mar 2024Apr 2025 · 1 yr 1 mo · On-site

  • Responsible for overseeing and executing marketing strategies and initiatives within Ayodhya region which covers 6 district - Gonda, Basti, Faizabad, Sultanpur, Behraich which covers 49 branches (Urban/SU/ Rural). This role focuses on tailoring marketing strategies to meet regional needs, driving local customer acquisition, and enhancing the bank's presence in the area. Key responsibilities include:
  • Regional Strategy Development: Develop and implement regional marketing plans aligned with the overall marketing strategy of the bank.
  • Market Research and Analysis: Conduct market research to understand regional customer demographics, preferences, and competitive landscape. Use insights to inform marketing strategies and identify growth opportunities.
  • Campaign Execution: Plan and execute marketing campaigns and promotions within the region across various channels. Ensure campaigns are tailored to regional audiences and effectively reach target customers.
  • Brand Management: Promote the bank’s brand through local sponsorships, partnerships, and community involvement.
  • Customer Acquisition and Retention: Develop strategies to attract new customers and retain existing ones in the region. Focus on enhancing customer experience and satisfaction through targeted marketing efforts.
  • Collaboration and Coordination: Work closely with regional sales teams, branch managers, and other stakeholders to ensure alignment and support for marketing initiatives. Coordinate with the central marketing team to ensure regional activities are in sync with national objectives.
  • Budget Management: Manage the regional marketing budget, track expenses, and ensure efficient use of resources.
  • Performance Monitoring:
  • Local Partnerships and Sponsorships: Identify and establish partnerships with local businesses, organizations, and events that align with the bank’s marketing goals. Leverage these partnerships to enhance brand visibility and customer engagement.
  • Innovation and Trend Monitoring
Marketing StrategySales Promotion

Indusind bank

Foreign Trade Finance and Remittance

Jun 2023Mar 2024 · 9 mos · Noida, Uttar Pradesh, India · On-site

  • Handling of trade desk
  • Taking care of regular trade products like Inward remittances, Outward remittances, LC bill discounting, pre shipment finance, Post shipment finance, forward booking,
  • Export bill collection, LC bill collection, BG issuance, LC issuance, issuance of BRC, in knowledge of Import and Export international and regulator’s guidelines
  • Manage relationship with trade clients.
  • Responsible for developing relationship and regular interaction with customer, service vendors and sales
  • team.
  • Taking care of disputes and queries of client regarding Export bill and import bill handling
  • Ensuring high quality customer service in the branch.
  • Transaction Processing TAT to be adhered at 100 % FTR for all trade transactions and client request
International TradeTrade Compliance

Icici bank

Credit Mid Office Group

Nov 2018Oct 2022 · 3 yrs 11 mos · Lucknow Area, India

  • Responsibilities--
  • Handling the following activities for the wholesale banking group:
  • (i)Online preparation and verification of documents prior to disbursement of limits.
  • (ii)CERSAI filling and charge satisfaction, CHG filling and charge satisfaction.
  • (iii) Monitoring and flagging off to sales teams the pending compliance related to the respective sanctions of
  • credit facilities by various authorities within the bank.
  • (iv) Involved in various other post sanction activities during the entire life cycle of the loan.
  • (v) MIS and Reporting to various committees and senior management relating to non-compliance of terms of
  • sanction.
  • (vi)product and compliance training to Business team.
  • (vii) Initiating technology changes/ up gradation as also process improvements for better and efficient handling
  • of its own activities as well as the activities of the trade and non-trade sales team to whom it caters
  • Distinctive Accountabilities across the tenure
  • Awarded as TOP scorer in North India for compliance and document verification in LSOG for quarter Jul-Sep
  • 2022.
Document verificationBusiness Loans

Indusind bank

Emerging corporates Foreign Trade

Jan 2014May 2018 · 4 yrs 4 mos · Moradabad Area, India

  • Responsibilities--
  • 1. Pre-Boarding -One point of contact to understand, evaluate and guide the client on the product chosen and
  • verify the documents. To ensure client is comfortable on the banking solution provided by the sourcing executive.
  • 2. FTR and Form Checking -Coordination with Branch Ops Team to enhance FTR% of NTB acquired.
  • 3. On Boarding and Profiling -to be in touch with the NTB client for the entire financial year and ensure the
  • client is 100% satisfied and is transacting and maintaining balances. Identify the cross sell potential of the client
  • and cross sell whatever products possible. Check for balance movements and NBD activation
  • 4.Trade and Foreign Exchange and Derivative Transactions -
  •  Processing Import, Export Transactions and Other Trade services:
  •  Ensure smooth Forex transactions & processing of trade related batches (Inward/Outward/Export bills
  • Collection/GR regularization/Import bills/Export LC/Forward contracts/Bank guarantee/FCNR).
  •  Transaction coordination with RM and timely submission of documents (BOEs & Export Bills ) and
  • payment.
  •  Transaction Processing TAT to be adhered at 100 % for all trade transactions and client requests
  •  Handing Foreign cheques and DD.
  •  Forward booking-Making CAM sheet for proposal of Forward limit, sanction of forward limit and
  • disbursement, via same generating Trade Forex revenue.
  •  Act in maximizing the client revenue by cross selling trade and fx products
  • 5. Retail Forex Transactions -
  •  Coordinate transaction utilization with RM / agent for timely submission of documents and payment.
  •  Periodic service calls to the Client for relationship building
  •  Book RTFX rate in RTFX application in coordination with RTFX / other BU staff.
  • Distinctive Accountabilities across the tenure
  •  Awarded 2 Times Client De-lighters Award in to consecutive quarters Oct-Dev 2014 to Jan-Mar 2015.
  •  Awarded for best Customers services in Trade Forex in UP from MD,CEO
Foreign Exchange (FX) OptionsCustomer Service

Axis bank

Assistant Manager-Retail Banking

Jan 2013Dec 2013 · 11 mos

  • Responsibilities:
  •  All Front Desk Operations including- RTGS, NEFT, DD,PO, Stop Payment, Card Hot listing, Inwards
  • Outwards, Deliverables management, Clearing, Outstation cheques, Transfer cheques, Customer request
  • processing,
  •  Front desk cross sell of various banking products like: Saving & current accounts, Online Trading accounts,
  • Life Insurance, Mutual fund, General Insurance, Retail Assets products like- Home Loan, Personal loan,
  • Auto Loan etc.
  •  Handling Non-Cash transactions like DD/PO, Fund transfer etc. Register updation on EOD Cash position,
  • Instruments Issued etc
  •  Enhance the value of existing Current account & saving account customers. Retention of accounts .
Foreign Exchange (FX) OptionsCustomer Service

Education

Mahatma Jyotiba Phule Rohilkhand University

Bachelor of Business Administration - BBA

Uttrakhand Technical University, Dehradun

Master of Business Administration - MBA — Finance and HR

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