Apr 2020 – Feb 2022 · 1 yr 10 mos · San Francisco Bay Area

• Owned the front end of the business - customer acquisition and engagement.
• Responsible for revenue and digital turnaround.
• Delivered $XXXmn in contribution margin, managed 9 figure budgets/yr across three business lines
• Turned around the growth org. Established full funnel growth teams & squads across marketing, product, creative, data and engineering
• Pivoted America's largest debt consolidation company from point solutions to a loan first multi product company. Created platform for mass market penetration, significantly cut front end acquisition costs
• Build a high functioning team, hands on, accountable, driven to push the boundary. 0% regrettable attrition

Jan 2020 – Present · 6 yrs 4 mos

• Advisor and investor in 25+ companies disrupting E-commerce, Fin-tech, Hardware and SaaS
• Advising disruptive companies:
• Cradlewise: AI driven sleep fitness for babies and parents. Babies sleep 2+hrs more/night.
• Lighyear: Changing the way businesses buy telecom services through software
• Uniform Teeth: Delivering tech-enabled modern orthodontics(™)
• Gradient: Taking on climate change!
• Hero Health: Making medication management easy
• Investing with fellow growth leaders:
• CPG & Ecommerce : Immi, Italic, Eterneva, Aestuary, MadRabbit, Olipop, Pair Eyewair, FreightPay
• Fintech: CreditStacks, Doorvest, Plannery
• SaaS: Lightyear, Paloma, SalesKen, Enquire Labs, SourceMedium, Air.inc, Swirl
• Hardware: Oura ring, Gradient

Mar 2019 – Apr 2020 · 1 yr 1 mo

• Built Molekule's business soup to nuts. Launched an iconic brand, scaled to 9 figure revenues in <2.5yrs of sales
• Built and lead teams across -
• Growth marketing, Retail Expansion (BestBuy, Amazon)
• Subscription and e-commerce product
• CRM, Mar-tech & Data science
• Brand and creative
• International expansion
• Key achievements:
• DTC/Ecommerce- Managed 8 figure spends, profitably scaled to one of the top grossing shopify stores
• Subscription - Delivered upper double digit attach rates, resulting into strong recurring revenue
• Led expansion into retail (BestBuy, Amazon) and International (Korea)
• Deployed cutting edge mar-tech & analytics stack (Segment, Tealium, Iterable, GA, Amplitude)
• Directly involved in Series A and Series B raises from pitches to due dilligence

Feb 2019 – Nov 2019 · 9 mos

• Along with my responsibilities in growth, built out the brand & creative function.
• Led the creation of a brand manifesto, design guide & own an integrated marketing calendar
• Built an in-house creative team, championed agile, reduced CAC, saved $$$ks in agency fees

Nov 2015 – Feb 2019 · 3 yrs 3 mos

• Launched the product and grew revenue. Built the following functions:
• Performance marketing & Analytics
• Product growth & engineering (e-commerce, subscription)
• Brand and content

Jun 2018 – Jul 2019 · 1 yr 1 mo

Jan 2016 – Jan 2022 · 6 yrs · San Francisco Bay Area

Aug 2014 – Nov 2015 · 1 yr 3 mos

• Founding team member at a deep tech AI company from MIT media lab
• Worked with the founders to raise a seed extension of $1mn
• Rapid prototyping to test product market fit across consumer, retail, hospitality and healthcare
• Found many use cases, more R&D needed, a bit too early!

Jun 2012 – Mar 2013 · 9 mos · Singapore

• SAAS application for tour guide creation. Learned about the perils of "feature creep".

Jul 2011 – Jul 2014 · 3 yrs · Tokyo, Japan

• Promoted to AVP in just 2 years
• Worked with Credit & EM Traders on Risk-PnL/Quant functions across SGP, LDN, TKY

Mar 2011 – Mar 2012 · 1 yr

• India's first SMS based vaccination reminder service, over 60,000+ subscribers