Parag Agrawal

CEO

Bengaluru, Karnataka, India12 yrs 7 mos experience
Highly StableAI Enabled

Key Highlights

  • Led Ads Ranking at Meta, impacting 15% of revenue.
  • Drove 50% growth in LinkedIn's network.
  • Pioneered ML platforms across multiple products.
Stackforce AI infers this person is a leader in AdTech and SaaS with a strong focus on Machine Learning and Growth Strategies.

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Skills

Core Skills

Ads RankingMachine LearningRecommendation SystemsGrowth StrategiesPersonalization

Other Skills

Generative AIP&L OwnershipAgentic AIAutomationLLMSocial Graph MLPersonalization SystemsSearch AlgorithmsInfrastructurePerformance OptimizationData MiningC++AlgorithmsBig DataDistributed Systems

About

At Meta, I lead the Ads Ranking org for Facebook app (Reels, Videos, Search, Marketplace, Stories, Notifications), directly responsible for 15%+ of Meta's revenue (double-digit Billion dollars). Previously, I was at LinkedIn leading Network Growth AI org that owned multiple products (People You May Know, Next Best Edge, Graph ML and Follows). My org was directly responsible for 50% of growth in LinkedIn’s network of 1B+ members and 100B+ edges; owned ML systems that drove ~14% of the engagement on LinkedIn platform. My core competency is in leading multi-layer orgs, owning double-digit $B revenue impact, building and scaling ML platforms across Ads, Recommendations, and Growth. Leadership and Expertise: Recommendation Systems, Generative AI, LLM (Applied), Ads Ranking, ML Platforms, Org Design & Scaling, Executive Stakeholder Alignment, P&L Ownership, Agentic AI Systems, Distributed ML Infra

Experience

12 yrs 7 mos
Total Experience
3 yrs 9 mos
Average Tenure
1 yr 4 mos
Current Experience

Meta

Head of FB Ads AI

Dec 2024Present · 1 yr 4 mos · San Francisco Bay Area

  • Own Ads Ranking for Facebook App across Reels, Video, Marketplace, Search, Stories and Notifications surfaces.
  • Directly responsible for ~15% of Meta’s total revenue (multi-$B annual impact).
  • Own Ads AI strategy for FB app aligning revenue growth, advertiser ROI, and user experience across Facebook surfaces; define jointly with PM, Design and DS leadership across 6 product surfaces; directly responsible for Reels surpassing YouTube’s revenue.
  • Manage $MM in headcount and infra budget.
  • In addition to the problems related to large-scale recommendation systems, my org is pioneering challenging initiatives like:-
  • Ads automation strategy using Agentic AI, automating advertiser workflows and eliminating multiple engineering-years of manual ops annually.
  • Next-gen generative recommender architecture (sequential ranking and LLM-driven retrieval), helping exceed revenue goal.
  • Leveraging LLMs to summarize traditional ads & images into a notification friendly format and dynamically adapting ad's textual & visual content to users actions & interests via Generative AI.
Ads RankingGenerative AIMachine LearningRecommendation SystemsP&L Ownership

Linkedin

Head of Network Growth AI

May 2017Dec 2024 · 7 yrs 7 mos · San Francisco Bay Area

  • Led Network Growth AI org at LinkedIn that owned multiple products, People You May Know (PYMK), Next Best Edge, Graph ML and Follows.
  • Directly responsible for ~50% of growth in LinkedIn’s 1B+ member network and 100B+ edges; owned ML systems that drove ~14% of the engagement on LinkedIn platform.
  • Defined multi-year strategy for social graph ML and growth surfaces; balanced member value, trust/safety, and monetization tradeoffs across PYMK, notifications, retention and network expansion.
  • Partnered with Product, Trust, DS, and Infra leadership to build and scale core ML platforms for recommender systems, multi-stage ranking, and multi-objective optimization across 4 LinkedIn products (Growth, Feed, Search, Ads).
Machine LearningSocial Graph MLGrowth Strategies

Bloomreach

Member Of Technical Staff, Machine Learning

May 2014May 2017 · 3 yrs · San Francisco Bay Area

  • Established foundation in ML for enterprise products - deploying personalization systems where model quality is inseparable from client business outcomes.
  • Designed & deployed a segment-based personalized search algorithm across ~80 enterprise retail clients delivering at least 5% revenue lift per client.
  • Led a ground-up search infra re-architecture, that achieved 2x throughput increase and 20% latency reduction enabling BloomReach to onboard 2x the customer base on the same footprint.
  • Drove a $110K annual infra cost reduction while scaling capacity, establishing a cost-efficiency discipline that directly supported BloomReach's enterprise margin profile.
Machine LearningPersonalization SystemsSearch AlgorithmsPersonalization

Goldman sachs strategies

Quantitative Researcher

Dec 2012Aug 2013 · 8 mos

  • Equity Derivatives Trading and Quantitative Research.

Google

Software Engineer, Distributed Systems

May 2012Jul 2012 · 2 mos

  • Developed a distributed logging service end-to-end, to forward logs from AppEngine applications to BigQuery.
  • Optimized the billing cost using Local Caching of logs to local disk and Google DataStore.

Red hat

Software Engineer, Distributed Systems

May 2011Jul 2011 · 2 mos

  • Distributed Systems

Education

Carnegie Mellon University

Master of Science (MS) in Machine Learning — Computer Science

Indian Institute Of Technology (IIT)

B.Tech — Computer Science & Engineering

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