Jan 2018 – Oct 2018 · 9 mos · Greater Kuala Lumpur

• Managed C27's day-to-day operations, financial management and long-term planning as COO.
• Oversaw Strategy department of 20 members, as well as key global and local clientele, while driving client business innovation.
• Assisted CEO in strategic partnerships and business development, participating in business growth and new client wins (3x revenue increase in 1 year).

Mar 2016 – Dec 2017 · 1 yr 9 mos · Greater Kuala Lumpur

• Led strategic planning, account management and new business development for Malaysia's leading brand innovation agency.
• Oversaw growth of the company from 15 staff to 50, and help evolve client roster from 35 small biz/SME clients to 15 large-scale MNCs, such as Axiata, U Mobile, BIG Group, Tiger Beer, Netflix.
• Innovated the account management department into digital strategists, leading to more meaningful and effective client consultancy.

Jun 2015 – Mar 2016 · 9 mos · Kuala Lumpur

• Led integrated campaigns for clients like Levi’s, Suria KLCC, Malaysia.my and Urbanscapes.
• Managed projects ranging from web development, branding, social media campaigns and content creation.

Nov 2014 – May 2015 · 6 mos · Kuala Lumpur

• Led Corporate Affairs and Media Relations for VLT, at the time the largest digital agency in Malaysia. Part of business and strategic partnerships team.
• Launched and managed various industry and community engagement initiatives for VLT, from Hackerscape to Food&Founders - hosting speakers from MAGiC, Golden Gate Ventures and Gree Ventures.
• Consulted and executed branding workshops for startups under VLT Labs ALPS program.

Oct 2013 – Oct 2014 · 1 yr

• Managed Text100’s global Digital Hub, technology and production insourcing team of designers, web developers, analysts and consultants.
• Produced digital assets for global clients, ranging from video content, websites, infographics and more.
• Participated in local, regional and global new business initiatives (and wins) to expand Text100’s digital offerings and creative productions services.

Nov 2012 – Oct 2013 · 11 mos

• Account lead on Lenovo, IBM, Kraft (Twisties) and Oldtown White Coffee accounts. Led and managed teams to strategize and execute successful campaigns, and increase media and consumer engagement on both digital and public relations platforms.
• Designed, developed and launched integrated campaigns and associated Facebook app for IBM Malaysia’s Connected Conversations, engaging local and global industry leaders to contribute multimedia thought leadership content for IBM’s Smarter Planet campaign.
• Member of local digital team, providing consult and training on the effective implementation of digital strategy in internal and external campaigns and projects, as well as managing and optimizing local and global Text100 social properties, and Text100 website relaunch.

Mar 2012 – Nov 2012 · 8 mos

• Developed and executed digital campaigns for Lenovo on social media platforms to drive consumer engagement and brand awareness, via hyperlocal to regional celebrity-mentor programs, doubling online community fan base to 100,000 users.
• Led and managed social media pages and digital marketing campaigns for Lenovo, IBM and Oldtown White Coffee, implementing influencer-driven consumer engagement activities to drive brand awareness and advocacy.
• Conceptualized and implemented digital media relations campaigns for Kraft/Mondelez, utilizing customized and targeted content to engage media in unique storytelling initiatives.

Jan 2011 – May 2011 · 4 mos

• Launched innovative daily short-format news show for Daily Titan website with over 100,000 monthly hits.
• Directed studio broadcasts during live filming of DTN3 daily show spots broadcasted to 4,000 weekly internet viewers.
• Instructed classes of 25 students on technical and conceptual skillsets related to broadcast media publications and studio quality production.

Jun 2010 – May 2011 · 11 mos

• Radically revamped a daily print newspaper into a web-first and digital friendly model, combining the best of web design in a physical print format, while bridging both print and web offerings with social and digital tools such as YouTube, Twitter and Google Maps.
• Taught and presented in University-level classes on journalism, multimedia and management. Presented two 45-minute workshops on creative multimedia development and effective management at JACC 2011.
• Managed the largest staff in Daily Titan history, of over 35 full-time editors and 200 reporters, while pioneering brand-new collaboration based models of news generation and implementing Google Apps to streamline workflow processes and reduce running costs.

Aug 2009 – May 2010 · 9 mos

• Produced, filmed and edited over 150 videos for the Daily Titan's web-based multimedia content and YouTube channel.
• Pioneered integrating social media, location-tagging and live reporting/streaming in story coverage and journalism workflows.
• Implemented multimedia storytelling, utilising Twitter, GoogleMaps, YouTube and other online interactive elements alongside the print and web content of the Daily Titan.

May 2009 – Aug 2009 · 3 mos

• Reported live from local events for The Star, conducted stand ups, interviews, features stories, hard news, and events coverage
• Edited and post-produced hard news and feature video packages for publication on both the web and television broadcasts
• Directed and managed in-studio production for The Star Daily News broadcasts as director, producer, camera operator, and floor manager skIlls

Jan 2008 – Jul 2008 · 6 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Developed and delivered client pitches for Blackberry Enterprise products as the Lead Account Executive on Maxis/Blackberry account - while conducting several large scale on ground events for product/brand positioning
• Participated and supervised in large scale on-ground events for various clients, from Guinness World Record-breaking events (Pepsi - World's Longest Football Dribble) to music showcases (Maxis - Sean Kingston in Malaysia), coordinating venue, logistics and support staff.
• Supervised roaming on-ground activation in support of Maxis-sponsored concerts, utilizing innovative “digital backpack” purchases of mobile products and services to power on-ground and point-of-sale marketing