Aug 2023 – Jul 2024 · 11 mos · Los Angeles Metropolitan Area

• BENlabs is an entertainment AI company that integrates brands into creator, streaming, TV, music, and film content with guaranteed ROI. With its proprietary AI and platform, BENlabs combines 30+ years of Branded Entertainment with cutting edge AI that brings predictable results, speed and scale to our brand partners. Be the Entertainment, not the interruption!
• Establish and develop a new department leveraging BENlabs tools to create YouTube-specific content strategies, focusing on increasing client viewership, revenue, engagement and community building.
• Spearhead and oversee the Adobe relationship which encompasses all of the products in the Adobe Creative Cloud.
• Generate detailed performance reports and analytics to track the impact of strategy and refine services for clients.
• Collaborate across departments with a priority on creating and partnering with our sales team with a compelling go-to-market story to promote the Brand Affinity team offerings.
• Evaluated current sales approach and redefined the process by partnering with sales to implement strategic workflows and collateral for ongoing opportunity assessment. Subsequently crafting KPI-focused pitches to address client needs and promote Brand Affinity offerings.
• Design and conduct training sessions for sales and client services teams on utilizing YouTube 
strategies and BENlabs tools, enhancing their capability to drive client success.
• Foster strong relationships with brand and entertainment partners, understand their needs and tailor strategies to meet their objectives and enhance collaboration.

Mar 2021 – May 2023 · 2 yrs 2 mos · Los Angeles, California, United States

• Focused on business development generating a $7M dollar book of business, averaging a 30% margin.
• Form and grow client relationships, generating qualified business leads and strategic partnerships both regionally and domestically, nurturing a sales pipeline of $15mm +.
• Oversee large scale content development and creative strategy co-productions for brands including Disney, Google, Amazon, Expedia, and others.
• Build, pitch, and execute marketing strategies and presentations for existing and new clients.
• Led the recruitment, training, and promotion of a successful team of 20 full-time employees (5 direct reports) and upwards of 20-40 freelancers during production.
• Expand North America services and offerings beyond established kids and family audiences into B2B, Life Sciences, Travel & Leisure, Art & Culture, CPG, and more.

Feb 2019 – Feb 2021 · 2 yrs

• Responsible for overseeing all external entertainment partners such as NBCU, A&E Networks, FOX, and Scripps totaling over $15M annualized revenue
• Managed and led all account teams totaling 30 full-time employees.
• Maintained and fostered new senior client relationships YOY as Vice President which includes leveraging contacts for new business growth, account retention, and strategic partnerships.
• Successfully lead and oversaw the execution teams responsible for over 100 theatrical, television, and SVOD content launches resulting in award-winning campaigns and marketplace recognition.

Jan 2018 – Feb 2019 · 1 yr 1 mo

• Achieved a 45% YOY revenue growth while overseeing key accounts such 21 Century Fox, NBCU, and A&E Networks - via expanding services, bringing on new clients. Ultimately, increasing watch time and driving organic growth and engagement.
• Fostered key client relationships at the executive levels with key entertainment partners and brands within the client portfolio.
• Managed a 20-person national team of client service professionals and production creatives supporting a $9M book of business
• Established an implemented new client service org structure to better serve new client roster

Oct 2016 – Dec 2017 · 1 yr 2 mos

• Collaborated across internal organization to oversee and execute key client marketing and social campaigns
• Oversaw a 10-person team servicing such clients as OWN, Netflix, and FOX Broadcasting, with a combined annual revenue of $4M
• Innovated and developed new service offerings to better service entertainment partners presences on social media (Rights Management, Etc.)
• Worked closely establishing 3rd party vendor relationships to aid in the growth and development of client marketing initiatives

Oct 2014 – Oct 2016 · 2 yrs

Oct 2013 – Oct 2014 · 1 yr

Oct 2012 – Oct 2013 · 1 yr

Jan 2011 – Oct 2012 · 1 yr 9 mos

• Created a GTM market plan for the Green Network to help establish and educate consumers on Green Living with a social network
• Orchestrated comprehensive competitive analysis of other recycling and green industries to create compelling point of view on the marketplace
• Developed robust SWOT, financial, strategy, and fundraising plans to establish the initial business launch
• Launched initial v1 of social platform and accompanying website while generating board members, achieving green certification

Jan 2009 – Jan 2012 · 3 yrs

• Managed all production, design, development, mobile applications, digital video production and integrated social media and marketing for all full-time clients
• Headed all website and social channel management for partners including channel skin, uploading, thumbnails, and all creation of meta
• Assisted in pre-production, directing, post-production, and title and graphic animation services for all clients
• Focused on client retention by managing clients through check-ins and overall health of their websites

Jan 2007 – Jan 2009 · 2 yrs

• Oversaw all pre-production efforts in the launch of the online automotive dealership training video portal
• Faciliated all post-production efforts such as editing, publishing and optimizing content for the dealership training portal