Rachana Shree A

Business Development Executive

United States2 yrs 8 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Delivered end-to-end business intelligence solutions.
Reduced manual reporting by over 60%.
Achieved 92% accuracy in voting trend analysis.

Stackforce AI infers this person is a Business Intelligence Analyst with expertise in data analytics and visualization across multiple industries.

Contact

Skills

Core Skills

Business IntelligenceData VisualizationData AnalyticsCampaign Performance TrackingFinancial AnalysisOperational Improvement

Other Skills

Power BITableauData AnalysisCustomer Behavior AnalysisSQLPythonExcelReportingAutomationPivot TablesProject ManagementOperations ManagementProduct ManagementQuality ManagementProduct Development

About

I’m a Business Data analyst with 2+ years of experience delivering end-to-end business intelligence solutions across industries like insurance, healthcare, and IT services. My expertise spans Power BI Desktop, Service, Dataflows, and Report Server, with a strong command of DAX, Power Query (M), and advanced data modeling using Star and Snowflake schemas. I’ve integrated diverse data sources—from SQL Server and Azure Synapse to APIs and Excel—to create scalable, interactive dashboards that drive real-time decision-making. In my roles I’ve led initiatives around reporting automation, performance tuning, and governance, including RLS, CI/CD pipelines with Azure DevOps, and self-service BI adoption. My work has consistently delivered measurable impact—reducing manual reporting by over 60%, improving executive visibility, and modernizing legacy reporting systems. I’m passionate about using data to tell stories, solve problems, and support better, faster business decisions.

Experience

2 yrs 8 mos

Total Experience

10 mos

Average Tenure

11 mos

Current Experience

Ticketooo

Business Data Analyst

Jun 2025 – Present · 11 mos · On-site

Built interactive dashboards (Power BI / Tableau) to track ticket sales, revenue, refunds, promo code usage, and event attendance in real time.
Monitored offer and promotion performance by analysing discount redemption rates, revenue impact, and customer acquisition trends.
Performed customer behaviour analysis using booking history, device usage, and event preferences to support personalized marketing and pricing strategies.
Designed and maintained datasets for FAQ and customer support analytics, identifying common booking and confirmation issues to reduce support tickets.
Conducted client meetings to understand data needs, reporting expectations, and system issues, ensuring accurate communication to engineering and product teams.

Power BITableauData AnalysisCustomer Behavior AnalysisBusiness IntelligenceData Visualization

I-pac (indian political action committee)

Data Analyst

Aug 2022 – Mar 2023 · 7 mos · India · Hybrid

Designed and automated marketing performance dashboards in Power BI and Tableau, integrating campaign data from Google Ads, Meta, and LinkedIn for real-time tracking of ROAS and lead conversions.
Served as the technical point of contact for campaign data setup, tracking, and optimization across multiple digital outreach platforms.
Collaborated with marketing, product, and data teams to ensure campaign requirements were technically feasible and implemented accurately.
Extracted and processed data using SQL and Python, leading to accurate identification of voting trends and demographic insights (92%+ accuracy)
Analyzed large-scale political and electoral datasets, achieving 92% accuracy in identifying voting trends, demographic shifts, and campaignimpact insights.
Led execution of data projects and release cycles, maintaining 96% efficiency in deploying real-time analytics dashboards and ensuring smooth knowledge transitions across teams.
Collaborated with marketing and operations teams to ensure data alignment between Google Analytics, CRM, and internal dashboards, improving attribution reporting accuracy.

Power BITableauSQLPythonData AnalysisData Analytics+1

Crejo.fun

Analyst

May 2021 – Jul 2022 · 1 yr 2 mos · India

Developed and maintained budgeting and forecasting models to support long-term financial planning and strategic decision-making.
Analysed financial data, historical trends, and current performance to identify opportunities for cost savings, revenue optimization, and operational improvements.
Prepared monthly, quarterly, and annual financial reports, including variance analysis and key performance metrics (KPIs) dashboards to measure order fulfilment, inventory correctness, and on-time delivery data, with regular updates to management. for leadership review.
Led curriculum operations and content lifecycle management, ensuring seamless delivery of 100+ live learning sessions/month across digital learning platforms.
Performed advanced Excel-based reporting using pivot tables, VLOOKUPs, and custom functions. Optimized cross- functional collaboration between product, academic, and technology teams via tools like Notion, Trello, and Slack, improving response time by 30%.
Automated workflow processes for tracking, reporting, and content publishing using Power Automate, Google Sheets, and Zapier, saving 10+ hours/week in manual effort.
Applied A/B testing and trend analysis on learner engagement and digital campaign data, improving campaign attribution accuracy.
Conducted weekly audits, data validation, and trend analysis on session delivery logs and performance data, leading to an 18% reduction in delivery errors.