Astha Kwatra

UI Designer

Delhi, India10 yrs 4 mos experience

Highly Stable

Key Highlights

Proven track record in branding and identity design.
Expertise in creating engaging social media visuals.
Strong leadership in design team management.

Stackforce AI infers this person is a B2C Graphic Design Specialist with strong branding and visual communication skills.

Contact

Skills

Core Skills

Graphic DesignBranding & IdentityCommunication DesignVisual Design

Other Skills

FigmaAdobe PhotoshopWireframingYoutube thumbnailUiPage LayoutLogo designingOffline MarketingMicrosoft PowerPointLayout DesignWeb DesignVisual Identity DesignBranding & Identity MarketingSocial Media MarketingMotion Graphics

About

Experienced Design Team Lead with a demonstrated history of working in the internet industry. Skilled in Website Creatives, UI, Social Media Graphics, Logo Design, Product Creatives Advertising & Adobe Creative Suite

Experience

10 yrs 4 mos

Total Experience

1 yr 5 mos

Average Tenure

Current Experience

Classplus

Senior Designer

Sep 2020 – Apr 2024 · 3 yrs 7 mos · Noida, Uttar Pradesh, India

Youtube thumbnails - Designed compelling YouTube thumbnails to drive higher click-through rates and audience engagement.
Events - Spearheaded the design and conceptualization of creatives & collaterals for Classplus Events for creators, establishing themes, logos and guidelines from scratch.
Social media design : Crafted high-quality visuals for social media platforms, boosting brand visibility and engagement across LinkedIn and Instagram.
Brand Identity : Played an integral role in shaping the design language and brand guidelines for marketing initiatives, contributing to a cohesive and recognizable brand identity.
Wireframes and App Design : Worked closely with the product team to ideate and design high-quality sales campaigns and wireframes in figma for the store team.
Employer Branding : Created offline and online marketing collateral for employer branding, helping to attract top talent and increase brand awareness.
Presentations : Designed professional business presentations for co-founders to convey strategies and key insights effectively.
Sale Campaigns : Collaborated with the Affiliate Team and New Initiative Team to design engaging graphics that supported sales and new ventures.
WhatsApp Channel : Established a new design language for WhatsApp channel communications and creatives, enhancing brand identity and consistency.

FigmaAdobe PhotoshopBranding & IdentityWireframingYoutube thumbnailGraphic Design+5

Superfie ®

Design Head

Feb 2019 – Aug 2020 · 1 yr 6 mos · Greater Delhi Area

Communication DesignLayout DesignAdobe PhotoshopWeb DesignVisual Identity DesignVisual Design

Diya online

Visual Brand Manager

Jan 2018 – Jan 2019 · 1 yr · Gurugram, Haryana, India

Graphic DesignLayout DesignBranding & Identity MarketingAdobe PhotoshopPage LayoutVisual Design+1

Paytm

Design Team Lead

Oct 2017 – Jan 2018 · 3 mos · Noida, Uttar Pradesh, India

Wadi.com

2 roles

Design Lead

Jun 2017 – Sep 2017 · 3 mos · Gurugram, Haryana, India

Heading the design team for Fashion, Baby Care & Toys and Grocery app.
Created the entire layout for the newly launched Grocery App.
Leading a team of graphic designers.
Responsible for creating sale campaigns with central marketing.
Took care of the website newsletters and notifications sent to the entire customer base.
Also responsible for training new joiners and training them about the design guidelines of the website.

Microsoft PowerPoint

Sr. Graphic Designer

Jun 2016 – Jun 2017 · 1 yr · Gurugram, Haryana, India

Wadi.com (the fastest growing e-commerce platform of the MiddleEast)
1. Conceptualizing & designing for Fashion Category(Brand Pages/Category Pages).
2. Managing & designed the new Grocery App Banners & other assets.
3. Leading & Managing the newsletter team. Designing & Implementing new concepts & themes.
4. Conceptualizing & Designing Creative Sale Campaigns.
5. Designing logos, wireframes, newsletters, website category pages and other design assets.
6. Conceptualized & Designed the Welcome Page & Signup Page of the Wadi.com for web/app.
7. Designing for Web/APP/Mobile.(UI/UX)
8. Worked on Major Brand Pages of Leading Mobile, Gaming, Fashion & Speakers Brands.

Snapdeal

Graphic Designer

Apr 2014 – Jun 2016 · 2 yrs 2 mos · Gurugram, Haryana, India

1. Conceptualizing & Designing Landing Pages Design.
2. Worked on various major Campaigns For website and social media promotions.(Mobile Mania Sale Campaign,Micromax TV Cricket Campaign, Pyar ka Punchnama Movie Probject, Virb XE Camera Campaign, etc)
3. I have also worked on on-site web banners, app or wap banners.
4. Managed team work distribution.