Jan 2025 – Jul 2025 · 6 mos · United States · Hybrid

• A little bit of everything — Marketing, Design and Product:
• Building out the user experience and product flow.
• Set up email marketing and analytics to track web traffic.
• Writing copy for landing page, building out organic content marketing strategy.
• Driving growth

May 2024 – Aug 2024 · 3 mos · United States · Remote

Oct 2022 – Jul 2023 · 9 mos

• Conducted primary and secondary research against competitors to construct battlecards. Enabled sales teams with competitive analysis and externally shareable collaterals in the form of eBooks.
• Leveraged PowerBI reports to identify competitors based on win/loss data. Prioritized competitors based on deal specific data — number of deals and revenue lost to various competitors.
• Partnered with sales and equipped them with product positioning and competitive differentiators to displace incumbents. Provided sales support for multiple high value (six figure annual recurring revenue) deals.
• Partnered with the product team to handle launch of key product features, helped launch multiple product features — raised awareness internally, created promo videos and authored technical articles.
• Researched and Conceptualized use-cases for different industries such as FinTech, EdTech, Travel and eCommerce to create vertical focused assets.

Jun 2019 – Oct 2022 · 3 yrs 4 mos

• Helped drive marketing strategy and attain revenue targets by launching product feature pages. Wrote and published 15+ feature pages.
• Analyzed traffic of web pages and blogs using Google Analytics to identify high and low performing pages. Deep dived on a webpage’s bounce rate, traffic and sign-up count to modify pages and improve their performance.
• Spearheaded product rebranding efforts. Collaborated with multiple teams internally to align, establish deadlines and scope of work.
• Impacted sales enablement efforts — collaborated with multiple teams to streamline sales efforts across the org, conducted sales enablement training sessions for internal teams, organized sales collaterals for easy access.
• Contributed to brand-building activity by writing blogs and acquiring customer case studies. Wrote one of the best-performing blog posts that ranked on the first page of Google.
• Headed the case study project to create a portfolio of happy customers who are from diverse backgrounds, aiming to solve different use cases. The campaign had a 50% response rate and 15 customer stories were published within a 6 month time period.
• Received the highest rating of ‘Most Valuable Player’ during the annual review cycle of 2020-2021

Jan 2019 – Jun 2019 · 5 mos

• Revamped the product knowledge base, wrote technical product articles, Frequently Asked Questions, and How-to style guides. Modified and created more than 100 technical articles.
• Analyzed competitive landscape of VOIP technologies, analyzed traffic sources of competitors to decide on product’s paid/organic strategy.
• Built a Return on Investment (ROI) calculator which informs prospects on how to improve their call center performance with precise data. The calculator acts as a lead generation tool and is widely used by GTM teams to educate prospects.

Jun 2019 – Jun 2019 · 0 mo · Greater Delhi Area

• It was a great experience being a delegate in the 5 day intensive program on international relations and diplomacy conducted by Confederation of Young Leaders (CYL) and Indian Institute of Governance and Leadership (IIGL).
• The first four days consisted of interactive sessions with 42 speakers who were serving ambassadors, spokespersons, prominent academicians and members of think tanks. The sessions were packed with information and lots of learning. I gained insight into the art of diplomacy, the foreign policy of India, its place in the world, where it is now and where India is headed.
• On the fifth day a field trip was organised, where we visited Sulabh International headquarters, Korean Cultural center, the Rashtrapati Bhavan, Lal Bahadur Shastri memorial and Akshardham temple.
• I also had wonderful interactions with my fellow delegates who came from various parts of the country, including an international delegate. It was a mix of students and professionals belonging to diverse fields such as international relations, law, commerce and engineering.

May 2017 – Jun 2017 · 1 mo · Greater Chennai Area

• During the course of the internship I was acquainted with the basic aspects of Distributed Control Systems. I was given industry exposure and got a feel of the hardware and software with demo sessions.