Dec 2022 – Nov 2023 · 11 mos

• Built and led a 30-member product, design and analytics team from scratch. Set-up structures, processes and governance. Owned:
• Acquisition & Activation – goal: getting users to place their first order by solving for intent & discovery by simplifying the sign-up experience, relevant product and incentives discovery
• Shopping Experience - goal: driving conversions through personalization, new discovery flows, better search & recommendation, performance improvements among other aspects
• Retention - goal: ensuring migration to habit stage via tapering incentives and driving stickiness via loyalty program, BNPL, engagement and off-platform communication
• Monetization - goal: driving monetization revenues through better campaign structure, budget utilization, inventory supply, insights for CAMs and innovative solutions (games, surveys, etc.)
• In-house Platforms - goal: build Experimentation Platform, Customer Data Platform, Segmentation Service
• Impact - MAU uplift of ~25%, conversion uplift of ~10% and GMV uplift of ~35% in 6 months

Feb 2022 – Nov 2022 · 9 mos · Bangalore Urban, Karnataka, India

• Led a 20-member team to drive user growth for Meesho for users across ‘Bharat’. Owned:
• Acquisition - goal: driving users to try Meesho via organic levers and ML-led efficiencies to paid interventions
• Activation - goal: getting users to place their first order by driving intent, trust, comprehension and discovery
• Habit - goal: taking users from first order stage to Nth order by curating their overall shopping experience, loyalty benefits & in-house communications platform (PNs, WhatsApp)
• Engagement - goal: driving up user engagement with the platform via non-shopping levers like community, games, live commerce (but to eventually drive organic/inorganic transactions)
• Resurrection - goal: driving people to re-activate via communication, offers, ads among other levers
• Impact - Monthly transacting users jumped to ~1.8X in ~6 months

Feb 2020 – Feb 2022 · 2 yrs · Bengaluru, Karnataka

• Led a 6-member product team owning multi-year roadmaps for key charters:
• Product Representation - goal: transforming product pages into a virtual-salesperson through information, trust and inspirational content presented in an easily discoverable and personalized manner. Impact - improvement of ~9% in detail page to cart conversions
• User Generated Content - goal: providing a trusted community experience to users through products like Ratings, Reviews, Q&A and discussion forums. Impact - Coverage of Ratings & Reviews from ~15% to 30% in 1 year
• Category Experiences - goal: contextualizing end-to-end user experience for the different product categories through interventions ranging from industry-first strategic initiatives to refinement of the current features; planned and kickstarted Myntra Beauty moon-shot initiative from scratch. Impact - GMV for Beauty & Personal Care (core focus area) to 2.5X in just 1.5 years.
• Product Recommendations - goal: delivering better discovery, relevance, and new user experiences. Delivered ML-backed personalization and built product visual similarity-based & cross-selling recommendations. Impact - platform GMV up from <5% to ~10%

Dec 2017 – Feb 2020 · 2 yrs 2 mos · Bengaluru Area, India

• Launched programmatic display ads solution in India expected to drive 1/3rd of business revenues by 2024
• Drove 10+ engineering teams spread across countries to launch the E2E solution suite in India
• Project owner for GTM – sales & marketing readiness, internal & client trainings, operational flows, financial planning, tax, legal, and contractual approvals
• Owned of display advertising solutions for advertisers in India
• Drove multiple industry-first rich creative formats to let advertisers reach 200+ million internet users
• Worked on projects to sharpen targeting to preserve customer experience as well as advertiser ROIs
• Led CXO engagements across publishers and advertisers to chalk out a 3-year plan for India geography

Dec 2015 – Dec 2017 · 2 yrs · Gurgaon, India

• Head of Product for Pre-Owned Automobile Loans business with a revenue potential of ₹5 billion +
• Drove a team of 15+ to develop an end-to-end pre-owned auto financing solution
• Led multiple techno-commercial partnership initiatives with banks, NBFCs, and credit bureaus
• Led centralization efforts of several tools and utilities to improve development teams’ efficiency
• Impact - Business achieving annualized growth of 200+% on the back of continuously evolving product
• Previously, Product Owner for Automobile Auctions business with a revenue potential of ₹2 billion
• Delivered a platform for all stakeholders across all platforms: Android, iOS, and Web
• Drove a ~20X scale-up of business volumes and ~8X increase in clientele within 1 year of launch
• Impact - Enabled the business to achieve a consistent 100%+ y-o-y growth with same operational resources

Apr 2014 – Nov 2015 · 1 yr 7 mos · Gurgaon, India

• Led the set-up and expansion of technology practice within Business Process Services for entire Everest Group:
• Defined Robotics Process Automation (RPA) roadmap for a global client’s outsourcing engagement
• Led to ₹60 million savings in procurement of a multi-billion-dollar mining company
• Authored multiple industry reports subscribed by the likes of Accenture, IBM, and HP

Apr 2013 – May 2013 · 1 mo · Gurgaon, India

• Worked with the Accenture Consulting Team to transform the procurement division of one of the biggest Oil & Gas company in India as the client. Successfully ensured the adoption of and compliance with wide scale process optimizations brought in by Accenture
• This was done through
• 1. Institutionalizing the changes in the processes and technologies through a formal procurement guiding document used for purchases worth over US$ 1 billion.
• 2. Handling on-boarding of the external agents (vendors) to ensure their smooth transition into the new system by citing them their benefits and training by hand-holding.
• 3. Apprising the leadership of the client of the adoption process through regular department-wise performance review so that they can identify the lagging areas and direct their training and adoption focus accordingly.

Jul 2010 – May 2012 · 1 yr 10 mos · Bangalore

• Worked as a software developer contributing to all stages of the development cycle of the multi-million dollar flagship product. Contributed to several client engagements to match their expectations with Strand's capabilities.
• Volunteered and lead the development of a software for showcasing the usage of Strand's products for R&D in industry and educational arenas.
• Contributions included training of new recruits in one of the fundamental elements of the Strand's software platform.

May 2009 – Jun 2009 · 1 mo · Bremen Area, Germany

• The project was a foundational work in one of the niche areas within neuroimaging. It dealt with visualization, quantification and segmentation of 3 dimensional, multimodal tumors images (MRI scans) of the brain.
• Implemented a self-proposed exponential segmentation and a modified OTSU technique. Both of these were more resilient to differences in parameter settings (due to differences in human perception) than Gaussian distribution based methods. The results of the algorithms were also verified by medical doctors to be better than previous techniques.