May 2021 – Aug 2023 · 2 yrs 3 mos

Dec 2019 – May 2021 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Creative and production lead of all marketing and advertising communication for the promotion of Netflix’s content for Indian / global titles and on brand Netflix, with emphasis on APAC

Jul 2017 – Dec 2019 · 2 yrs 5 mos · Mumbai Metropolitan Region

• As a creative director, I combine my experience from the digital advertising, mainline advertising, production and entertainment industry to contribute to branded content and the originals platform at Times Studio. My job is to provide high impact campaigns with an ability to create 360 degree campaigns and strategy backed concepts and ideas. Once pitched to client and given a go ahead I execute the project by writing and producing it. For this purpose I create 360 degree campaigns, video series, AFPs and overall branded content. On a green lit project , I work on all aspects of production, creating a network with highly skilled pre (directors, DOPs) and post production professionals to make the project come alive. For branded content I work closely with media agencies, writers, producers and other creative professionals to assure and safeguard the execution of the entire concept. In some cases I work from conceptualising to producing and directing the project.

Aug 2016 – Aug 2017 · 1 yr · Mumbai Metropolitan Region

• I provide ideas that translate into creative work, with strategic/ creative ideas and content creation. This is primarily for brands that want to be present on the Conde Nast online platform. Building audiences through Brand Videos, commercials Branded content and social media are my key responsibilities.
• Key Role
• Devising Branded Content video properties and other write ups
• Providing creative solutions, combining ideas in alignment with the publication's established editorial style, turning them into advertiser solutions
• Tracking measurable business impact and working towards converting the proposals with end to end solutions. (writing, conceptualising, executing (creatively supervising or producing and directing on my own)
• Key Skills
• Creative and collaborative ability with a skill to recognise ideas with potential.
• The ability to see the bigger picture and apply that to multiple opportunities - from single video campaigns to long format episodic content, to original content.
• Maintaining a liaison with top professionals in the field of film making and production to execute ideas from mere concepts to high end videos, representing the essence of Vogue, GQ & Conde Nast Traveller
• Great verbal and written communications skills, with storytelling abilities

Jul 2014 – Jul 2016 · 2 yrs · Mumbai Metropolitan Region

• My role is to provide the most strategic ideas and translate these into real business solutions in an integrated communications company with digital at its core. I creatively service briefs that arrive, handed by our business arm, and provide solutions with campaigns or one off content i.e Video / video Series, TV commercial scripts and others. I work towards these briefs with quality output in the capacity of a conceptualiser/ writer/ director/ creative supervisor and execute these from beginning to the end (Strategy, Idea and Scripts to the production of the videos) thus serving as an all around resource. In addition to this I also contribute to business development with a high involvement in pitches requiring video content and strategy.

Jul 2014 – Dec 2014 · 5 mos · Mumbai Metropolitan Region

• Provide digital brand solutions, for brand channels and execute video content in the capacity of a creative producer. Create opportunities and work towards the execution of videos by pitching video ideas to new clients each time and also create / conceptualize AFPs/ branded content and webisodic video series.

Dec 2012 – May 2014 · 1 yr 5 mos · Mumbai

• Please see job role with JWT

Jan 2011 – Dec 2012 · 1 yr 11 mos · Gurgaon, Haryana, India

• Worked as a copy supervisor and senior copywriter, being accountable for all content being advertised for accounts like Mirinda, Slice, Ford & VLCC.As a creative my job role was to provide solutions toward the briefs and the tasks at hand.
• My job was to bring out ideas in collaboration with the teams to propose the best marketing solution based on researched and well formed briefs. These could then be executed as any of the following deliverables during the campaign - Print ads, TVCs, Radio spots or Digital posts and videos.

Aug 2007 – Dec 2011 · 4 yrs 4 mos · Gurgaon, Haryana, India

• My job is to maintain liaisons with the very best of copy writers, and film makers for commercial films of the highest quality for a leading advertising agency. Internally when a project is sanctioned, I get the scripts completed and suggest the best professionals to make those scripts into videos. But all through the year, I keep a lookout for the best producers, directors, animators and post production professionals, nationally and internationally, and observe each director's style of work and each production's mode of operation to match them with the type of work we require to suit our client. In addition to that I have to also partake in the bringing in of new business and work on all audio visuals or guide creative team on the way forward for any video related work. A special focus is given during awards (Cannes, Spikes Asia, D&AD etc.Abby's, Kyoorius)to all audio visual related work and others

Feb 2005 – Aug 2007 · 2 yrs 6 mos · Mumbai, Maharashtra, India