Swati Shukla

Founder

Noida, Uttar Pradesh, India1 yr 9 mos experience

Key Highlights

  • Founder of Lovedwell, a design-led home brand.
  • Over 12 years of experience in content and design.
  • Collaborated with major platforms like Meta and Netflix.
Stackforce AI infers this person is a creative leader in the entertainment and design industries.

Contact

Skills

Core Skills

Branding & IdentityCreative StrategyCreative DirectionTechnical DirectionContent DirectionAssistant DirectionEvent ProductionCreative ProductionVideo ProductionArt DirectionGraphic DesignResearch

Other Skills

Live ProductionLive StreamingMusic ProductionAnimation ProductionBrandingFilm ProductionDesignIllustratorPhotoshopInDesignFashionPhotographyDanceIllustrationLogo Design

About

Creative Director turned entrepreneur, currently building Lovedwell - a design-led home brand rooted in Indian craft. Over the last 12+ years, I’ve worked across content, design, and live programming, collaborating with platforms like Meta, Netflix India, Amazon Prime, and YouTube to create visual narratives at scale. Lovedwell comes from a more personal place - a growing exploration of what it means to create objects that feel both Indian and contemporary. I’m still learning, but I’m drawn to the idea that colour, craft, and character can coexist with modern living. Trying to build a practice that brings these worlds together - thoughtfully, and over time.

Experience

1 yr 9 mos
Total Experience
4 mos
Average Tenure
--
Current Experience

Lovedwell

Founder and CEO

Oct 2023Present · 2 yrs 6 mos · New Delhi

  • Building Lovedwell - a design-led home brand rooted in Indian craft.
  • We create objects for homes that don’t blend in - defined by colour, character, and a modern maximalist point of view.
  • Designed in-house. Crafted across India.
Branding & IdentityCreative StrategyGraphic DesignArt Direction

Meta

2 roles

Creative Director

May 2022Aug 2022 · 3 mos · Mumbai, Maharashtra, India

  • with CAB Experiences
  • Grow Your Business Summit 2022 is Meta's annual keynote in India for small and medium businesses, The Keynote was presented as a series of films showcasing how Meta technologies are helping businesses grow across multiple Meta platforms. Shot all across India on multiple formats by multiple units.
Creative Direction

Associate Creative Director

Oct 2021Dec 2021 · 2 mos · Mumbai, Maharashtra, India

  • with CAB Experiences & Paper Plane Pictures
  • Fuel For India 2021 is Meta's keynote, marquee event in India, presented as a series of films showcasing how Meta technologies are fuelling people and communities across India.
Creative Direction

Only much louder

Assistant Techinical Director

Nov 2021Mar 2022 · 4 mos · Mumbai, Maharashtra, India

  • with Amazon Prime Video & OML
  • Comicstaan Season 3 is a comedy reality series where 10 contestants compete to be crowned
  • India's funniest comic.
Technical Direction

Youtube

2 roles

Assistant Director

Nov 2020Dec 2020 · 1 mo · Mumbai, Maharashtra, India

  • with Youtube Originals and Fremantle India
  • Hello 2021 is a global New Year's Eve Special shot across multiple countries around the globe.
  • In Mumbai it was shot at live locations featuring some of the biggest musicians, actors, creators & television talent in India; including Tiger Shroff, Badshah, Zakir Khan, Jonita Gandhi, Benny Dayal, Aastha Gill, Seema Taparia, Akasa Singh, Thaikuddam Bridge.
Assistant Direction

Assistant Director

Apr 2020Apr 2020 · 0 mo

  • with Only Much Louder (OML)
  • Youtube Presents One Nation - A historic 1 hour live stream, conceptualized & produced by Only Much Louder featuring the biggest creators, singers, actors, dancers and musicians from across India to raise
  • funds to fight COVID-19.
  • Designed as a variety show with pre-recorded and live elements, executed completely remotely, for the first time, anywhere in the world. The show was watched by 18 million people worldwide.
Assistant Direction

Only much louder

Assistant Technical Director

Nov 2019Jan 2020 · 2 mos

  • with Amazon Prime Video & OML
  • Comicstaan Season 2 is a comedy reality series where 10 contestants compete to be crowned
  • India's funniest comic. Shot in front of a live, ticketed audience.
Technical Direction

Netflix

2 roles

Assistant Technical Director

Aug 2019Sep 2019 · 1 mo

  • with Netflix and OML
  • Kenny Sebastian's "Most Important Person in the Room," debut Netflix Stand-up Special is
  • a one hour set performed in-front of a live audience.
Technical Direction

Assistant Director

May 2019Aug 2019 · 3 mos

  • with Netflix and OML
  • A Netflix Comedy Event, "Ladies Up" Stand-Up Special. Four established and up-and-coming comedians perform live. Featuring Kaneez Surkha, Prashati Singh, Nivedita Prakasam, Supriya Joshi.
Assistant Direction

Btos productions

Director

Jul 2019Oct 2021 · 2 yrs 3 mos · Mumbai Area, India

  • Director, Content
  • BTOS is a content and experiential design production house with a focus on music-based programming. Created multiple shows, and IPs - around music while working in live shows.
Content Direction

Red bull

Assistant Director

Apr 2019Apr 2019 · 0 mo · Mumbai Area, India

  • with Frizzon
  • Red Bull BC One Cypher 2019 - The global celebration of hip-hop travels to India. It is the world’s most prestigious one-on-one battle where we saw 16 of the world’s best breakers go head-to-head to earn the title of Red Bull BC One World Champion.
Assistant Direction

Youtube

Assistant Live Director

Mar 2019Mar 2019 · 0 mo

  • with Google/Youtube India, OML and Frizzon
  • Youtube Fanfest 2019 is a variety show featuring iconic creators from India and the world performing in front of 10,000 fans. Livestream watched by 8 million people.
Assistant Direction

Only much louder

4 roles

Assistant Technical Director

Nov 2018Dec 2018 · 1 mo · Mumbai Area, India

  • Comicstaan Season 1 - with Amazon Prime Video & OML:
  • Comicstaan Season 1 is a comedy reality series where 10 contestants compete to be crowned
  • India's funniest comic. Shot in front of a live, ticketed audience.
Technical Direction

Assistant Director

Sep 2018Sep 2018 · 0 mo · Mumbai Area, India

  • with Amazon Prime Video and OML
  • Zakir Khan's "Kaksha Gyaarvi" is his second stand-up special for the streaming platform. Shot over two days on location in Mumbai, India in front of a live audience.
Assistant Direction

Assistant Director

Jul 2018Aug 2018 · 1 mo · Mumbai Area, India

  • with Amazon Prime Video and OML
  • Improv All-Stars "Games Night," Hosted by Kaneez Surka is a 1 hour Amazon Prime Special.
Assistant Direction

Assistant Director

Jun 2018Jun 2018 · 0 mo · Mumbai Area, India

  • with Amazon Prime Video and OML
  • Make India Great Again by Sorabh Pant
Assistant Direction

Btos productions

2 roles

Assistant Live Director

Nov 2018Nov 2018 · 0 mo

  • with Hockey India, Govt of Odisha, Nupur Mahajan Communications, Wizcraft & BToS Productions
  • Hockey World Cup Opening Ceremony 2018 - opening ceremony featuring performances by Madhuri Dixit Nene, Shahrukh Khan, AR Rahman & thousands of school children. A live television broadcast to all of India (DD National, all regionals) and 16 countries worldwide and live-streamed on the internet.
Event Production

Creative Producer

Aug 2018Nov 2018 · 3 mos

  • Jammin is a GEC music show where YouTube stars & Bollywood composers come together to recreate some of their biggest hits, collaborate and create original music together.
  • It's a 7 episode series, which features various artists like AR Rahman, Salim Suleman, Clinton Cerejo, Ranjit Barot, Shankar Ehsan Loy, Jatin Pandit, Shaan, Jonita Gandhi etc. It was aired on Sony Entertainment Television and digitally on Viu.
Creative Production

Red bull

Assistant Director

Jun 2018Oct 2018 · 4 mos · Mumbai Area, India

  • with RedBull India and Frizzon
  • OTR Stories - On The Road Stories is an animated series where various artists, comedians and athletes tell us interesting anecdotes from their travels - right from gigs at the end of the world to troubles with tiny human beings.
Assistant Direction

Btos productions

Assistant Director

May 2018May 2018 · 0 mo

  • with BToS Productions, Flowers TV.
  • A.R Rahman Live In Kochi - Performed over 2 nights and filmed in front of 18,000 fans. Also came out as a 3-hour concert film shot for Flowers TV.
Assistant Direction

Only much louder

Assistant Director

Mar 2018Apr 2018 · 1 mo

  • with Amazon Prime Video and Only Much Louder
  • "The Improvisers: Something from Nothing" is a one-hour Improv comedy special featuring Kaneez Surka, Kanan Gill, Kenny Sebastian & Abish Mathew.
Assistant Direction

What works | video production house | branded content

Associate Director

Mar 2017Jul 2017 · 4 mos · Mumbai

  • Vogue Wedding Company | Brand Launch Film, Condé Nast
  • Tanishq - Rivaah Series | Product Films, Condé Nast
Video Production

Goodword media services pvt ltd

Senior Art Director

Aug 2016Oct 2016 · 2 mos · New Delhi Area, India

  • Worked as the Senior Art Director for projects like
  • DLF Saket Magazine
  • Royal Fables ( Heritage Design Exhibition): Season 8
Art Direction

Dharma productions

Assistant Art Director

Apr 2016Jun 2016 · 2 mos · Mumbai Area, India

  • Project:
  • Gauri Shinde's - "Dear Zindagi"
  • ( Cast : Shah Rukh Khan , Alia Bhatt and Kunal Kapoor )
Art Direction

Good earth (a unit of eicher good earth pvt. ltd.)

Graphic Designer

Feb 2016Mar 2016 · 1 mo · Mumbai

Art Direction

Prasun mazumdar design

2 roles

Graphic Designer

Jul 2015Nov 2015 · 4 mos

Graphic Design

Graphic Design Intern

Jan 2015Jun 2015 · 5 mos

  • Graduation Project
Graphic Design

National institute of fashion technology delhi

Craft Cluster

Jul 2013Jul 2013 · 0 mo · Ahmedabad, India

  • The aim of this project was to study the dying art of 'Mata ni Pachedi' in depth and compile a description of the art, it's purpose, the instruments and tools used.Also we had to provide viable solutions for the revival of the art.
  • Worked in the research and design team.

Cosmopolitan tv

Summer Internship : Art Team

May 2013Jul 2013 · 2 mos · Noida Area, India

Research

Education

National Institute of Fashion Technology Delhi

Bachelor of Design — Fashion Communication

Jan 2011Jan 2015

Amity International School, Noida

Commerce

Jan 1996Jan 2010

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