Feb 2026 – Apr 2026 · 2 mos

• Delivering both publicity and marketing efforts for frontlist and backlist titles; working with authors to secure high profile press coverage and meet sales targets. Also, managing the Biteback brand and delivering cross-channel comms to grow audiences and boost engagement and loyalty.

Sep 2021 – Jun 2025 · 3 yrs 9 mos

• Leading and directing strategy, developing and implementing marketing plans, analysing performance, managing budget, collaborating with wider team and managing internal and external stakeholders.
• Worked with authors to surpass sales expectations on several key titles, securing high profile press coverage and supporting with launch events
• Introduced new sign-up methods and welcome journeys for researchers, growing key audiences by around 4%
• Set up cross-team evaluation working group to embed data-driven approach to campaign planning
• Delivered new multimedia engagement tactics at conferences
• Led the launch for our high-profile Hsu-Tang Library series

Nov 2020 – Sep 2021 · 10 mos

• Coordinating all email and web comms, providing training to internal stakeholders, compiling detailed email performance reports, providing insight and recommendations for key planning cycles.
• Devised new email style guides and architecture for the Institutional team, improving open rates by 1% and click-through rates by 0.4%
• Helped coordinate transition to a new task management system
• Led on major campaign cycles such as Adoptions and Impact Factors.
• Became Google Analytics key user

Dec 2018 – Nov 2020 · 1 yr 11 mos

• Building and optimising web and email comms, ensuring best practice, analysing metrics and establishing benchmarks.
• Created email architecture and style guides, implemented conditional content and a/b testing.

Jul 2017 – Nov 2018 · 1 yr 4 mos · Oxfam House, Oxford

• Devising, implementing and executing national marketing campaigns for Oxjam Music Festival, in order to drive income and engagement for Oxfam.
• Oversaw the most successful ever Festival Manager campaign, and a shift in the Oxjam brand.

Jan 2015 – Jun 2017 · 2 yrs 5 mos

• I oversaw all our B2C and B2B marketing campaigns for some of the UK’s highest profile independent festivals, venues and promoters. Also, managing the brand, delivering comms across email, social, and web channels, setting up industry and charity partnerships, and briefing external design and PR agencies ..
• Delivered most successful charity campaign in company’s history
• Presented at The Great Escape to aspiring event organisers
• Launched B2B client blog

Aug 2013 – Jan 2016 · 2 yrs 5 mos

Jan 2014 – Jan 2020 · 6 yrs · Oxford

• http://www.londoninstereo.com/author/henry-wilkinson/

Nov 2011 – Sep 2012 · 10 mos · Oxford, United Kingdom