Feb 2026 – Present · 3 mos

• Lead Business Performance and Analytics for Alternative Accommodations (Homes)—the primary driving force behind Booking.com’s growth—as well as the Family segment and New Growth markets.
• Act as the primary analytical partner to the Home Strategy leadership, providing the data foundation for the "Single Threaded Owner" to execute long-term planning and strategic shifts.
• Drive executive-level decision-making by delivering rapid diagnostics, deep-dive insights, and business cases for weekly performance meetings and Board-level presentations.
• Define and develop the KPI frameworks used to measure the health of the Alternative Accommodations business, aligning historical performance with future growth ambitions, as well as target setting.
• Optimize the customer funnel by delivering deep-dive diagnostics and conversion insights, identifying key levers to accelerate growth in new and existing markets.
• Provide a 360° view of business health, synthesizing internal performance metrics with external market data and forecasting to identify trends as they happen.
• Translate complex data into strategic narratives, creating the memos and reporting frameworks used to communicate business health to senior leadership.
• Foster cross-functional alignment between Finance, Marketing, Product, Engineering, and Commercial teams to ensure a unified approach to growth analytics and performance tracking.

Apr 2023 – Mar 2026 · 2 yrs 11 mos

• Lead global performance and partner/consumer analytics initiatives supporting 1,500 account managers and over 1 million accommodation partners.
• Develop comprehensive metrics, KPIs and insights to enhance competitive pricing strategies and accommodation supply management.
• Deliver insights on consumer behavior and website conversion funnel, identifying optimization opportunities across the customer journey.
• Create Lifetime value models, segmentation and attribution frameworks to turn partner performance insights into actions to optimize the customer funnel performance.
• Manage data infrastructure and product development to optimize commercial operational performance and revenue management.
• Provide executive-level narratives and strategic recommendations to senior leadership to support mid- and long-term planning, influencing the commercial strategy and product roadmap.
• Collaborate with cross-functional teams to ensure alignment in reporting and insights generation, driving data-driven decision-making, including product, engineering, sales and operations.
• Apply design thinking, scaled and on-site user research, agile/scrum methodologies to ensure quick development and product fit to maximize impact.
• Collaborate closely with regional sales and marketing teams to align strategic recommendations with market realities, including on-site field visits (≈ 15 %).

Apr 2022 – Mar 2023 · 11 mos

• Led the development of global metrics, KPIs and dashboards to enhance performance tracking and steering for over 2,000 users, increasing partner and marketplace performance.
• Leveraged CRM and workforce data to develop insights for go-to-market strategies and digital campaigns focusing on improved pricing and supply acquisition, optimization and retention.
• Collaborated with cross-functional teams to ensure alignment of insights with business objectives.
• Enabled data-driven decision-making across HQ and local offices worldwide.

Jun 2021 – Mar 2022 · 9 mos

• Led large-scale analytical projects from requirement gathering to delivery of interactive solutions for senior stakeholders.
• Designed and implemented a new operational-metrics framework to enhance efficiency and transparency in commercial decisions.
• Collaborated with cross-functional teams to ensure alignment and integration of insights into business strategies.

Apr 2019 – May 2021 · 2 yrs 1 mo

Jul 2017 – May 2019 · 1 yr 10 mos

• Conducted data analysis to enhance performance across local offices in LATAM.
• Developed self-service commercial reports for management and account managers.
• Supported product adoption initiatives to increase effectiveness in the region.
• Fostered cross-country communication and knowledge sharing among local teams.
• Produced weekly performance reports for regional leadership to inform decision-making.

Nov 2014 – Jul 2017 · 2 yrs 8 mos

• Translated and localized products for the Brazilian market, ensuring cultural relevance, accuracy and commercial appeal, with a focus on conversion.
• Conducted usability research for website and app, enhancing user experience and engagement.
• Coordinated translation projects, maintaining high-quality standards and timely delivery.
• Developed copywriting materials that effectively communicated brand messaging to local audiences.