Jun 2023 – Feb 2025 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Strategized data-driven marketing and product initiatives to optimize user acquisition and to improve user retention for the app
• Enhanced first-time buyer traffic through data-driven strategic optimizations in digital channels
• Built attribution and incrementality frameworks using Appsflyer for Google Ads, Meta Ads and affiliates
• Improved user acquisition quality by closely monitoring CAC, CLTV, WoW retention, graduation trends
• Reduced churn rate for active users by identifying high risk users using predictive ML modeling
• Designed category cross-sell coupon frameworks leading to a boost in graduation of active users
• Created short and long-term playbook for solving app traffic retention issues based on RFM cohorts
• Implemented personalized marketing campaigns by analyzing user behavior through funnels & journeys
• Implemented rigorous A/B testing methodologies to optimize delivery fee structures on the platform

Mar 2023 – Jun 2023 · 3 mos · Bengaluru, Karnataka, India

• Directed the development of Dell’s e-commerce website and applications to drive business and improve customer satisfaction
• Led cross-functional collaboration with 5 teams to define problem statements, establish KPIs, collect data, process data, build analytical models and make recommendations
• Developed roadmaps and plans for analytics projects through strategic conversations with IT and Business stakeholders
• Proposed and prioritised data-driven recommendations to enhance and optimize the e-commerce website and applications by analyzing speed, stability, and user behaviors

Jul 2021 – Mar 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Awarded the Game Changer title for developing and automating a scalable UX analytics solution for an SFDC-based application
• Identified user behaviour trends for the app through big data analysis, heatmaps & funnels using Python and Power BI
• Performed user segmentation using machine learning modeling to recommend actions for improving UX for the app
• Assisted IT & Business teams in prioritizing and implementing new features for the app by doing a pre & post launch analysis
• Assessed the impact of newly launched features on key business metrics to help IT & Business decide the success of the launch
• Reduced sync failures by 40% in two internal apps by building an automated end-to-end solution to identify, perform RCA & resolve the issues in real-time
• Formulated complex queries in SQL and Power BI to analyze data from datasets in Hadoop, Teradata, Salesforce, etc.