May 2019 – Nov 2024 · 5 yrs 6 mos · Gurgaon, Haryana, India

Oct 2018 – Apr 2019 · 6 mos · Gurgaon, India

Jul 2018 – Oct 2018 · 3 mos

• Working on marketing consulting projects in the design and delivery of business solutions that best meet the client’s requirements
• Responsibilities:
• 1. Design and deliver business solutions basis client objectives
• 2. Research industries, markets, demographics, trends, and other data related to the client's products or services
• 3. Create detailed reports with research findings and analysis to inform marketing strategies
• 4. Present findings, recommendations, and approach to senior stakeholders

Apr 2018 – Jun 2018 · 2 mos

• 1. Led a team of 20 business analysts in driving performance marketing across Google Search, Display, YouTube, and Mobile media
• 2. Responsible for Ad spends in excess of Rs. 30 Cr (4.4 mil USD) per quarter
• 3. Formulated and published the Merkle Sokrati Digital Marketing Report 2017 for India Market

Nov 2016 – Mar 2018 · 1 yr 4 mos

• 1. Leading an Ad Operations and Business Analyst team in driving SEM performance marketing across Google Search, Display, Youtube, and Mobile media
• 2. Responsible for Ad spends in excess of 15 Cr per quarter
• 3. Understand customer marketing objectives and devise a digital campaign strategy encompassing branding, engagement, and performance marketing
• 4. Client portfolio encompasses Fashion E-commerce, Entertainment, Sports, Food, and BFSI

Jan 2016 – Oct 2016 · 9 mos

• 1. Responsible for complete overall management of SEM campaigns for key clients from various online business verticals
• 2. Working towards achieving client goals and sharing strategic insight to scale effectively through varied Digital Marketing channels
• 3. Interacting with clients and engaging with them on a day-to-day basis in order to collectively ideate & strategize about improvement and future Goal setting
• 4. Reporting and Analysis of client's digital activities and providing insights for further marketing opportunities

Aug 2012 – Apr 2015 · 2 yrs 8 mos

• 1. Business Policy formulation and deployment
• 2. Prepare business presentations as per the occasion, for e.g. Board Meetings, Business Reviews etc.
• 3. Organize reviews by aligning them with Balanced Score Card and ensure effective meetings of the MD
• 4. Evaluate business performance periodically to ensure alignment with the business objectives and highlight gaps for future corrective actions
• 5. Participate in organizational initiatives such as budget and business case preparations