Jun 2021 – Present · 4 yrs 11 mos · Greater Kuala Lumpur · Hybrid

• Combining psychological and physical health practices to promote holistic well-being.
• 1. Mental Health Talks
• Delivering engaging mental health talks for workplaces and schools, focusing on navigating motherhood, managing sleep issues in children, and overcoming mom guilt. Combining expertise in psychology, yoga, and holistic well-being to empower parents with practical strategies. Sessions blend research-based insights with real-life experiences to support healthier, happier families.
• 2. Counselling Services
• Delivering advanced counselling techniques, including Cognitive Behavioural Therapy (CBT), Dialectical Behaviour Therapy (DBT), Person-Centred Therapy (PCT), Phenomenological Therapy & Existential Therapy.
• 3. Child Intelligence Workshops for Children in schools and online
• Workshops that support emotional well-being and mental clarity.
• Incorporating art therapy activities to:
• Teach life lessons like kindness, sharing, and gratitude
• Encourage creative emotional expression and stress relief
• Using mindfulness techniques, including breathing exercises, affirmations, and guided visualisation, to build resilience and foster a sense of calm.
• 4. Integrated Holistic Practices
• Blending yoga practices, NLP (Neuro-Linguistic Programming), hypnotherapy, and nutrition to complement mental health support.

Aug 2020 – Jan 2021 · 5 mos · India · Remote

• Guidance & Support: Provided personalized counselling to students and parents, helping them identify suitable educational programs based on their needs, interests, and academic goals.
• Student Engagement: Engaged with prospective students and families through consultations, webinars, and events to promote Mastree’s educational offerings.
• Tailored Solutions: Analyzed students' academic performance and learning preferences to recommend customized learning paths, ensuring high satisfaction and enrollment rates.
• Collaboration: Worked closely with the marketing and academic teams to develop strategies for increasing student enrollment and retention.
• Performance Tracking: Monitored students' progress post-enrollment, offering continued guidance and support to ensure successful learning outcomes.
• Reporting: Maintained detailed records of counselling sessions, follow-ups, and enrollment statistics, and provided regular updates to management.

Feb 2015 – Jun 2019 · 4 yrs 4 mos · Dubai

• Develop and oversee the group's comprehensive marketing and communications strategy to ensure alignment with business goals.
• Lead the planning, development, and execution of the group’s marketing strategy and communications efforts across all channels.
• Strategize and manage all digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising, and marketing database initiatives to maximize reach and engagement.
• Analyze and report on the performance of all digital marketing activities, tracking key performance indicators (KPIs) and return on investment (ROI) to inform future strategies.
• Identify market trends and insights to continuously optimize marketing spend and improve campaign performance.
• Collaborate on innovative growth strategies, bringing fresh ideas to drive business expansion and market presence.
• Manage exhibitions and other major events, ensuring seamless execution and maximum exposure.
• Lead, mentor, and develop the marketing team, ensuring high performance and continuous professional growth.

Aug 2013 – Feb 2015 · 1 yr 6 mos · United Arab Emirates

• Strategically plan, manage, and execute measurable online marketing campaigns, focusing on PPC and social media initiatives within the retail and finance sectors.
• Conduct competitive intelligence by staying informed of industry developments, emerging marketing trends, and innovative techniques.
• Expand the company’s online presence using paid search and social media platforms, including Facebook, Twitter, Pinterest, Google Ads, Google Analytics, DoubleClick, Bing, and YouTube.
• Monitor and optimize key digital marketing metrics (KPIs) to drive performance improvements and enhance overall business outcomes.
• Stay updated on digital marketing advancements and identify new opportunities to leverage for business growth.
• Manage accounts for UK Annuity, Mortgage, and Equity Release, ensuring successful campaign performance and customer engagement.
• Track, analyze, and report on e-marketing results, including key metrics such as ROI, CTR, bounce rates, and conversion rates, to inform strategy and drive improvements.
• Design and implement comprehensive offline and online marketing plans for retail brands across sectors like Jewellery, Fashion, and eCommerce, aligning with business objectives.

Mar 2013 – Aug 2013 · 5 mos

• E-Prospects is a performance based digital marketing agency in the finance sector, expanding into other verticals.
• My Role:
• Manage accounts for Health Insurance, Mortgage, Equity, Pensions and Debt Solutions which includes tiered products.
• Use bid management tools like Kenshoo to manage campaigns across Google & Bing.
• Paid advertisements on Social Media platforms like Facebook and Linkedin .
• Extensive use of reporting & analysis tools like Google & Yahoo analytics as well as company’s internal reporting tool
• Monitor and measure visitors to the various business unit sites

Aug 2011 – Mar 2013 · 1 yr 7 mos

• eProspects is the 2nd biggest health & life insurance affiliate marketing company in the UK.
• Transferred from E-Prospects London to Dubai where they have currently opened their head office.
• My Role:
• Managing seasonal high profit margin accounts like Health Insurance and temporary management of high revenue accounts like Life Insurance. Also, created co branded campaign for health online (agency) Home improvement products like Solar Panels with high profitability. Also managed accounts for Mortgage, Equity, Pensions and Debt Solutions which includes tiered products.
• Use bid management tools like Kenshoo to manage campaigns across Google & Bing.
• Paid advertisements on Social Media platforms like Facebook and Linkedin .
• Extensive use of reporting & analysis tools like Google & Yahoo analytics as well as company’s internal reporting too
• Hire and build a search team within Dubai for EMEA markets
• 
• A/b Testing on landing pages. Testing different accounts on the same product for quality and volume for conversion rate doubled and leads decreased by half for the high quality account.

Jul 2006 – Aug 2009 · 3 yrs 1 mo · India · On-site

• Online Sales and Operations | Google
• The Online Sales and Operations department at Google manages and supports AdWords advertisers, publishers, and users while overseeing all online marketing activities.
• My Role:
• Collaborated with partners in North America to meet revenue targets for high-touch advertisers.
• Managed team workflows for two consecutive quarters, ensuring smooth operations.
• Handled proposals and optimization for over 200 accounts, including clients such as Marlin Steel Wires, Restockit, and A1Interactive.
• Managed a diverse portfolio across Business Industrial Markets, Local, Travel, and Retail industries.
• Led project management and training initiatives, including setting up processes to reacquire advertisers and training optimization teams in Gurgaon and Hyderabad.
• Utilized Google Analytics, keyword search tools, and reporting systems to measure campaign performance and present detailed reports to clients.
• Played a key role on the hiring committee, conducting over 60 candidate interviews during the campus recruitment process.
• Achievements:
• Selected from over 1,000 employees to attend the Global Sales Conference in Mountain View, California, in 2008.
• Led the Blitz Project, a major advertiser reacquisition initiative, developing a strategy to reacquire 5,000+ advertisers while training and mentoring 45+ optimizers, collaborating with North American teams, and tracking success metrics.
• Chosen as a member of the hiring committee from 150+ applicants due to demonstrated leadership and expertise.

May 2005 – Jul 2005 · 2 mos · Bengaluru, Karnataka, India

• Life insurance sales
• customer service