Mar 2021 – Dec 2022 · 1 yr 9 mos · Gurugram, Haryana, India

• Leading a team of 4 tasked with operationalizing IC level incentives and performance metrics in Palantir using Pyspark. Collaborating with teams across multiple functions to accurately collate, define and transfer metrics into Foundry.
• Institutionalizing and defining metrics and creating logic roadmaps to effectively measure IC performance on a daily/weekly cadence across every step from lead to lock and the impact on conversion.
• Comms Strategy – Identifying triggers/roadblocks in the user journey hampering Top of the Funnel conversion and implementing resolution strategies to maximize customer satisfaction

Jan 2020 – Feb 2021 · 1 yr 1 mo

• Worked as an analytics consultant for an India based loans provider, providing support to the Sales and Product team working on financial products across multiple platforms
• Worked with multiple stakeholders and cross functional teams; developed and optimized multiple connected Tableau dashboards/analyses providing insight into state of the sales funnel to serve the larger Objective of Funnel optimization and identification of roadblocks in the user journey

Jun 2016 – Dec 2019 · 3 yrs 6 mos

• Direct Mailer Engagement Model- Built a predictive model to predict the likelihood to engage 5.2 million members targeted through direct emails. Devising target audience for the campaign improving efficiency by 23% (R, Hive, SAS)
• Market Effectiveness- Measuring effectiveness of 50+ clinical and engagement campaigns using Clustering & Engagement Propensity Matching exercises. Developed multiple dashboards on Tableau collating results for current and historical campaigns to track performance and effectiveness across several metrics.
• Achievements include 3 fast-tracked promotions and consistently rated as the highest performed for 3 years, 10+ performance-based awards (highest in a team of 80) FY18-19 for innovation, performance & driving value.