Oct 2021 – Jun 2022 · 8 mos · Palo Alto, California, United States

Feb 2020 – Jul 2020 · 5 mos · New York, New York

• Worked side by side CEO/Founder to secure seed round from VC investors that included Flybridge Plug and Play, Newark Venture Partners, City Lights VC. I modified plan and worked with team to create data driven business processes and decision making. Introduced team to key individuals in the early stage start up business community to close round (City Lights). Developed and tested initial B2B strategy in specific verticals (Real Estate, Trarde Groups and Associations) to accelerate traction.

Oct 2016 – Aug 2018 · 1 yr 10 mos · New York, New York, United States

• Led marketing and Brand Development, business plan and VC fund-raising efforts. Wrote initial marketing plan and worked with CEO to develop B2B strategy and staff B2B team.

Mar 2016 – Oct 2017 · 1 yr 7 mos · New York, New York, United States

• Responsible for re-design of website and UI/UX of company on-line mentoring Platform. Launched New Product line extension called "New Future" as online virtual job coaching website. Managed Beta programs with Dept. of Labor in California.

Jan 2014 – Jan 2015 · 1 yr · New York City Metropolitan Area

• Executive Producer for award winning docudrama "The Man Who Saved the World", the true story of Lt. Stanislav Petrov, the Russian General who saved the world from certain Nuclear Holocaust in 1983. As EP, I co-produced all USA locations of secondary unit. I raised completion financing from leading Non-Profits and NGO's. Created and managed international screenings with the United Nations, Nobel Prize winners PNND, The Global Zero Foundation, Ploughshares and the Skoll Global Threats Initiative.

Jan 2010 – Jan 2014 · 4 yrs · New York, New York, United States

• The History and Culture Impact of Blue Jeans, every pair tells a story. How Blue Jeans define our culture and connect us all.

Jan 2009 – Jan 2010 · 1 yr · New York, New York

• Produced the largest Consumer Promotion, Back To School Event/Sponsorship ever in the history of Documentary film. The Gap/Blue Gold Sneak Peak Preview Event created a special by invitation only viewing party at every GAP store in North America to preview the upcoming GAP fall line and the a short special "Gap-centric" sneak peak preview of upcoming feature film: "Blue Gold American Jeans".

Jan 2008 – Jan 2009 · 1 yr · New York, New York

• Developed and sold over half dozen "Deal of the Day" products on Amazon subsidiary. Sold "Rolling Stone Digital" - forty years of Rolling Stone magazine on DVD. The single best single non-film DVD publishing asset sold on any Amazon platform.

Mar 2007 – Present · 19 yrs 2 mos · New York, New York

• I'm uniquely positioned in the marketplace as a big idea person who can execute. I possess superior data driven, market tested, decision making skills. I love problem solving and push those I work with into action to test, learn, adjust and grow. I'm skilled in agile work processes and best in class customer experience design. I believe that marketing is everything and that drives all my coordinated tasks. I work in three areas: i) Startups and early stage companies who are financed. ii) Value Driven and Purpose Based Marketing for Big Brands and iii) Media and Entertainment. I work with producers and creators across the media landscape to enable them to realize their vision. I produce, executive produce and partner with those who can create and/or distribute long or short form content (branded, sponsored, independent or studio backed). Some of the organizations I have been privileged to work with below.

Apr 2006 – Jun 2008 · 2 yrs 2 mos · New York, New York, United States

• Managed execution of multimedia sponsorships with TV or film, digital, public relations, educational, promotions, and cause marketing components.

Sep 2004 – Mar 2007 · 2 yrs 6 mos · San Francisco, California, United States

Jan 2002 – Aug 2004 · 2 yrs 7 mos · 536 Broadway, NY, NY

• Co-Founder first Corporate Think Tank for the Experience Economy. Led client engagements with Chase, AOL and Gap, OLD NAVY, MLB and Microsoft. Sourced over 50 Ad-Tech solutions for presence in the lab 15,000 square foot SOHO NYC LAB. Two technologies from the LAB were sold to major media companies. Jestertek sold to Sony and was integrated into Playstation as the gesture recognition technology standard for brand and Harmonix's Guitar Hero and Rock Band were sold to Viacom.

Apr 1999 – Jan 2002 · 2 yrs 9 mos

• Hired as the third employee and founding CMO to lead the branding, customer experience and go to market strategy for revolutionary e-commerce grocery delivery company. Launched in 2002, FreshDirect has become the nation's leading online grocer, delivered over 20M orders and now generates +$800M in annual revenue with sustained and profitable growth. Highlights include:
• +Developed all marketing plans and go to market strategy including local market roll-out.
• + Local market rollout - 4x4 block areas generated a wait list of over 60k households.
• +Launched the second largest digital display in North America (+5k square feet) to create a promotional profit center for the company.
• + Created $100 free trial. Offered new customers $100 in free food to try the service. The trial broke consumer packaged goods and e-commerce trial and repeat purchase records.
• + Developed, hired and managed all initial pr, advertising and media agencies for launch.
• + Created home meal product line that competed with NYC takeout and represented over +15% of initial company sales.

Jan 1998 – Apr 1999 · 1 yr 3 mos

• The strategic lead for all client planning and solutions for blue chip client base including Colgate-Palmolive, Bank of America, Sprint and British Airways. Developed short and long term interactive web initiatives including e-commerce, consumer experience and technology innovation.

Jan 1995 – Dec 1997 · 2 yrs 11 mos

• Partner leading the corporate advisory services team. Served as Acting VP of Western Union International Money Transfer Business - Developing Regions. Lead three person team as Senior Consultant for Leaf Candy integration into Hershey Portfolio and Senior Consultant on new product development for Nestle Coffee Division.

Nov 1992 – Dec 1994 · 2 yrs 1 mo

• Develop Go to Market Strategy for New Products and line extensions. Wrote Monthly presidents letter to CEO. Develop Long Range Strategic Plans. Re-invent Fleischmann's Company as the Nabisco Refrigerated Products. Lead New Product Development Teams and Adopt High Performance best practices to increase new product success rates and bring products to market faster. Advise Senior Management on Strategic Acquisitions and business combinations as well as strategic partnerships within the Nabisco Portfolio. Increased New Product about five fold while tripling success rate. Launched Refrigerated Egg Beaters (50% SOM) and Snackwells Yogurt.