Vijay Katta

Founder

Jaipur, Rajasthan, India12 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founded a leading healthy snack brand in India.
  • Scaled operations from home kitchen to full-fledged facility.
  • Developed corporate gifting vertical serving 500+ brands.
Stackforce AI infers this person is a Food and Beverage entrepreneur with expertise in business development and marketing.

Contact

Skills

Core Skills

EntrepreneurshipBusiness DevelopmentMarket ResearchMarketingPartnership DevelopmentResearchFinancial Modeling

Other Skills

Food ProcessingManufacturingStartup DevelopmentData AnalysisClient EngagementCampaign ManagementPublic SpeakingSoft SkillsNetworkingFinancial AccountingFinancial AnalysisAuditingTeam ManagementManagementFinance

About

Redefining how India snacks—one jar at a time. In 2017, I set out with a simple question: Why is finding genuinely healthy food so difficult? That question led to Omay Foods—a proudly bootstrapped, family-run brand crafting snacks that are truly better for you. We use traditional roasting techniques (think food cooked in salt, not oil!) to create guilt-free, modern snacks that now reach millions across India. Over the last 7+ years, we’ve shipped 50 lakh+ units, grown from a home kitchen to a full-fledged facility in Jaipur, and collaborated with 500+ brands through our thriving corporate gifting vertical. Before Omay, I worked on growth and marketing partnerships at Uber and Hello English. Today, I stay focused on building meaningful, scalable solutions that customers love—and doing it profitably, from Tier-2 India.

Experience

12 yrs 8 mos
Total Experience
2 yrs 2 mos
Average Tenure
8 yrs 5 mos
Current Experience

Omay foods

Founder

Dec 2017Present · 8 yrs 5 mos · Greater Jaipur Area · On-site

  • Built Omay Foods from scratch into one of India’s leading healthy snack brands—bootstrapped, D2C-first, and proudly rooted in Tier-2 India.
  • Set up and scaled a company-owned manufacturing facility from day one.
  • Shipped 50+ lakh units pan-India via online marketplaces, quick commerce, and brand website.
  • Built a thriving corporate gifting vertical, serving 500+ brands.
  • Led product innovation with oil-free, roasted snacks using traditional techniques.
  • Focused on solving real customer problems with better-for-you products—delivered profitably, sustainably, and with heart.
EntrepreneurshipFood ProcessingManufacturingStartup DevelopmentBusiness DevelopmentMarket Research

Hello english - by culturealley

Business Development

Jan 2016Dec 2017 · 1 yr 11 mos · Greater Jaipur Area

  • Hello English (by CultureAlley) is Asia's #1 and world's third most rated Educational (and English learning) mobile application on Google Play Store. The App has been used by over 29 million users globally to learn English as a second language, from 21 different vernacular languages.
  • Currently leading the B2B vertical; offering customized training and assessment solution to large organizations having a presence across multiple geographies. I spearhead functions ranging from lead building, product pitch, conversions, and engagement.
  • Working with clients across verticals including Hospitality, QSR, BFSI, BPOs, Retail etc.
  • Working closely with the product team on new features/ iterations to streamline and optimize roll-outs at a scale of thousands.
  • Leading support and engagement drivers to ensure optimum adoption, and usage. Working on data-driven analytics for management reports, and to target users via multiple media like E-mail, SMS campaigns, notifications etc.
  • Also, leading the Support team of 50+ language support operators on the B2C platform; to optimize response time and quality levels, and hiring needs.
Business DevelopmentMarket ResearchData AnalysisClient Engagement

Uber

Marketing and Partnerships

Jun 2015Nov 2015 · 5 mos · Jaipur

  • At Uber, I worked on marketing and partnerships for the Jaipur market; focusing on ATL and BTL campaigns to expand rider base, and demand in the city. Also, worked closely on new market expansion, handling both demand and supply functions.
  • Executed 30+ strategic partnerships in the city; ranging from event sponsorships to tie-ups with cafe, hotel, retail outlets, educational institutions etc.
  • Planned and implemented multiple on-demand campaigns including one with Dunes Harley Davidson.
  • Executed #uberAPPROVED, #UberShopping campaigns with over 52 on-ground partners.
  • Worked closely with the Expansions team on new market launch; managing driver on-boarding, training, OOH campaign, and strategic partnerships.
  • Regularly conducted driver on-boarding and training, assisting the support team.
MarketingPartnership DevelopmentCampaign Management

10,000 start-ups

Digital Marketing Intern

Feb 2015May 2015 · 3 mos · Greater Delhi Area

Freelanced

Freelance Blogger

Dec 2014Jan 2015 · 1 mo · Greater Jaipur Area

  • Worked with an online financial magazine for a short span; publishing research & analytics driven reports and articles on latest happenings, in the financial and accounting market. Key topics covered:
  • Government policies on Real Estate Investment Trust (REIT)
  • CSR initiatives and how companies are carving out their CSR policies - key focus areas and drivers.
  • Startup ecosystem

Startup saturday

Event Coordinator

Aug 2014Dec 2014 · 4 mos · Greater Jaipur Area

  • Jaipur Chapter of Headstart Network Foundation and Startup Saturday, sponsored by powered by YourStory and 10000 Startups. It facilitates entrepreneurial learning, hiring, marketing insights and peer mentoring and startup funding amongst the Startups across India. Worked on event sponsorship, organisation and promotion in the city.

My career architects

Research and Partnerships

Jan 2014Jan 2015 · 1 yr · Jaipur

  • The key projects I worked on include:
  • Corporate Social Responsibility (CSR)
  • Understanding union and state CSR regulations
  • Interpreting and matching CSR specified areas (Schedule VII of Section 135, Companies Act, 2013) with State & Concurrent List of Schedule VII of Constitution of India
  • Reviewing CSR policies of top 100 Indian companies to create funds for an India based startup incubator
  • Educational Projects
  • Managed counseling workshops on career & International opportunities for commerce students
  • Worked closely with schools and colleges to help educate students on alternate careers
  • Was also involved in projects on:
  • Financial modeling and business plan with 3-4 year' projection
  • Market research, product utility surveys, financial viability, market sizing
  • Financial Statements using Tally ERP 9, MOU Agreements and Partnership Deeds
ResearchFinancial ModelingMarket Research

Seedling public school

Head Boy

Apr 2010Mar 2011 · 11 mos · India

  • Managed a team of 40 appointees to conceptualize & organize competitions that formed a part
  • of the school calendar.
  • Editor of School Newsletter – LatestBuzz, a bi-monthly digest of school activities, events and updates
  • Hosted Annual Cultural Function & Sports Meet witnessing 3000+ guests

Education

Shri Ram College of Commerce (SRCC)

Bachelor of Commerce (B.Com.)

Jan 2011Jan 2012

ACCA

ACCA Qualification

Jan 2014Jan 2016

The Institute of Chartered Accountants of India

Chartered Accountancy

Jan 2012Jan 2016

Seedling Public School

CBSE

Jan 2000Jan 2011

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