Jan 2022 – Jun 2024 · 2 yrs 5 mos · Remote

• At Zuddl, I headed the content function as part of the Marketing team, pretty much setting up shop in terms of building a cadence around content.
• B2B content strategy - editorial calendar
• Customer marketing - case studies, logos and testimonials
• Developed and rolled out a Content Distribution template
• Set up a content dashboard for month-on-month analytics
• Industry research, survey, and reports
• Podcast and webinar content, conceptualization and execution
• Blog
• Ebooks, guides and playbooks
• SEO reviews
• Content analytics
• Website content
• Press releases
• Social media content and strategy
• Email newsletters
• EVP, communications

May 2020 – Jan 2022 · 1 yr 8 mos

• Owning the Credit Tracker product UX content
• Chatbot flow and content for CreditStrong
• WhatsApp for Business content creation and management - approval, best practices, reviews
• Email channel management and analysis - Credit Cards, Personal Loans, Home Loans, Credit Score,

Jul 2018 – May 2020 · 1 yr 10 mos

• Content + copy creation for company website, blog, email, app and other avenues.
• Google Analytics to measure performance of website banners
• Drafting of internal email campaigns on Mailchimp
• Script writing for Customer Support
• UX writing for web and app

Mar 2017 – Jun 2018 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Expo and event communications, marketing collateral, product packaging content, website content, brand ideation were all parts of the role.

Apr 2016 – Feb 2017 · 10 mos · Bengaluru, Karnataka, India

• This role involved identifying defects in technical as well as style aspects of content writing, and providing corrective feedback and grooming to writers in my pod.

Sep 2014 – Jun 2016 · 1 yr 9 mos · Greater Bengaluru Area

• Content writer for US websites.
• Certified in Web Compliance
• Certified in Copy Writing
• Also was part of an SME (Subject matter expert) team for a 2 month project.

May 2014 – Aug 2014 · 3 mos · Greater Bengaluru Area

• Here, i took care of content writing, ideation, and creating BGM for infographics - for a handful of projects.

Jun 2012 – Apr 2014 · 1 yr 10 mos · Greater Chennai Area

• Was a management trainee for the first year. Then, was promoted to Assistant Manager upon confirmation. I handled internal communication - newsletter, corporate events, social media, content collation and content writing.
• Accomplishments ● Strengthened employee engagement through innovative contests. ● Rolled out newsletter successfully, getting over 800 registrations, covering Chennai, Bangalore, Madurai and Bhopal. ● Organised two full fledged Carnatic music concerts - Aruna Sairam, Bombay Jayashri. ● Was part of the team that won many collateral awards at the Public Relations Global Communications Conclave. ● Was part of the organising team for TAFE’s Global Supplier Meet. ● Organised a collaborator’s meet between TAFE and AGCO on a large scale. ● Also directed photography for TAFE’s Corporate Brochure. ● Composed and performed TAFE’s new Cultivating the World Theme Song and supervised video shoots. ● Successfully carried out TAFE’s own news crew – the TAFECAFE team, by scripting, interviewing, editing and creating a buzz across the organisation.

Jun 2011 – Jun 2011 · 0 mo · Bangalore

• Client Servicing - Was part of the team that handled the Prestige brand. Worked on market research regarding Prestige Smart Kitchen concepts:
• 1) Activation ideas.
• 2) Global Competitor Analysis
• 3) Technological advancements in the field.

Dec 2010 – Dec 2010 · 0 mo · Bangalore

• Copywriting - Was part of the team which handled major client - Wipro (CFL Bulbs). Brainstormed concepts for brand mascot.