Renin RAJ — Business Development Executive
A Seasoned Marketing Wizard with an experience of over 18+ years in the line of Product Marketing, Digital Media Marketing with added knowledge of SEO, SMM, Email Marketing Techniques, B2B Marketing, Web Analytic, Lead Generation. Project Management, Vendor Management, Account Management. Campaign Management, Google adsence, Google Analytics, web 3.0 and other Marketing Tools, Experience with B2B Databases, Email and Relationship Marketing Strategies to drive growth in Demand Generation for Strategic and its customers. Create Scalable, Repeatable Processes, Review Data Sets and Test Hypotheses. Manage End-to-End Email Marketing Campaigns including planning, targeting, set-up, testing, execution, reporting and optimization. Specialized Individual contributor role as a Senior Resource of the Digital Marketing Team.End to End execution of Marketing Projects & Campaigns, including Ideation, Building Digital Strategy in various Media and Measurement and Analysis of impact. Preparing RFP’s for clients and assisting the Management in signing of IO and Campaign Release Orders. Co-coordinating with Production Team in setting up of email campaigns both One Click Campaigns / Affiliate Campaigns and monitoring the entire life cycle of campaigns. Heading company’s Newsletter Programs which includes HTML Designing, Content Syndication & Moderation, Incorporation of Banners, Whitepapers and Assets to generate One Click Leads Analyzing and Determining Company’s market position in comparison to its competitors and gathering Data on Competitors and analyze their pricing, marketing method and sales structure online. Managing PR’s of company, Planning & coordinating with management for Webinars and events. Responsible for Planning and Budgetary Control of all digital marketing by evaluating customer research, market conditions and competitor data. Expert at Laws surrounding Email Campaigns and CAN-SPAM
Stackforce AI infers this person is a seasoned MarTech professional with expertise in experiential and digital marketing strategies.
Location: Bengaluru, Karnataka, India
Experience: 21 yrs 8 mos
Skills
- Experential Marketing
- Marketing Strategy
- Leadership
- Marketing Management
Career Highlights
- 18 years of experience in diverse marketing roles.
- Expert in driving brand engagement and consumer experience.
- Proven track record in strategic marketing and campaign management.
Work Experience
Dassault Systèmes
Head of Strategic Events and Experiential Marketing Programs, India (3 yrs 8 mos)
PROLIM Solutions India
Head Of Marketing & Communications (4 yrs 3 mos)
S R Training Ideaz
Managing Director (8 yrs 2 mos)
MetricFox
Product Marketing Head (4 yrs 9 mos)
True Influence
Digital Media Manager (2 yrs)
Praxeva India Services Pvt Ltd
Business Analyst (1 yr 7 mos)
Greynium Information Technologies Pvt. Ltd
Product Executive (2 yrs 5 mos)
Marketing Associate (2 yrs 11 mos)
Education
Leading Digital Transformation (LDP) at Indian Institute of Management Bangalore
MBA at Marshall University
B.com at SBRR Mahajana First Grade College, Jayalakshmipuram
PUC at St. Philomena's College, Bannimantap
School at St.Matthias School Mysore
