Shitiz Dogra — VP of Marketing

I currently head the Digital Marketing Practice at IndiGo. A MICA and NSIT alumnus, I have over a decade’s experience across verticals like Marketing, Sales, Growth Hacking & Corporate Communications. I have solid experience across B2B and B2C focused organizations with technology at their heart. From scaling wellbeing products and user acquisition for the VC firm like RoundGlass to transforming the Digital marketing landscape at IndiGo, I’ve been extremely hands-on. I attribute my knack of attention to detail to my first job with Honda where I was managing three states with a 50+ dealer network way back in 2009. I’ve been an ex-entrepreneur where in our co-founded venture First Eat was offering calorie-counted meals service & nutrition consulting to consumers in Gurgaon. I’m also a published author and extremely passionate about digital marketing, brands, storytelling innovations and creative pursuits. My professional journey spanning over 14+ years has taught me that if you choose the path of learning, there’s no finish line. And with this humble zeal, I show up for my responsibilities with sheer honesty wherever I work. Awards & Industry Recognition • Most Influential Digital Marketing Leaders in India – Agency Reporter, 2025 • 40 Under 40 - Marketing & Advertising, Business World, 2024 • 40 Under 40 - Marketing & Advertising, Social Samosa, 2023 • 40 Under 40 - Marketing & Advertising, Agency Reporter, 2023 • Featured in Top 120 Most Influential Indians on LinkedIn by Favikon, 2024 • Top 100 CX Leaders in the country by Trescon, 2023

Stackforce AI infers this person is a Digital Marketing Leader with expertise in B2C and B2B strategies across various industries.

Location: Delhi, India

Experience: 14 yrs 3 mos

Skills

Digital Marketing
Performance Marketing
Social Media Marketing
Seo
Marketing Communications
Campaign Management
Product Launch
Public Relations
Corporate Communications
Brand Management
Sales Management
Marketing

Career Highlights

Led digital marketing transformation at IndiGo.
Achieved 200% growth in D2C revenue.
Recognized as a top digital marketing leader in India.

Work Experience

IndiGo (InterGlobe Aviation Ltd)

Head - Digital Marketing (Performance Marketing & Media - SEO - Social) (4 yrs 3 mos)

RoundGlass

Marketing Lead (4 yrs 4 mos)

First Eat

Co-Founder (1 yr 11 mos)

ONGC

Corporate Communications Officer (1 yr 10 mos)

Honda Motorcycle and Scooter India

Area Manager - Parts Sales & Marketing (1 yr 11 mos)

Education

Master of Business Administration (MBA) at MICA | The School of Ideas

B.E. at Netaji Subhas Institute of Technology

Shitiz Dogra

VP of Marketing

Delhi, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led digital marketing transformation at IndiGo.
Achieved 200% growth in D2C revenue.
Recognized as a top digital marketing leader in India.

Stackforce AI infers this person is a Digital Marketing Leader with expertise in B2C and B2B strategies across various industries.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingSocial Media MarketingSeoMarketing CommunicationsCampaign ManagementProduct LaunchPublic RelationsCorporate CommunicationsBrand ManagementSales ManagementMarketing

Other Skills

Martech ImplementationUser AcquisitionGrowth HackingMedia ManagementContent CreationASOB2B Lead GenerationOrganic MarketingBrand CommunicationMarketing StrategyInfluencer MarketingBrand CommunicationsMedia BuyingCrisis CommunicationDealer Management

About

Experience

14 yrs 3 mos

Total Experience

2 yrs 10 mos

Average Tenure

4 yrs 3 mos

Current Experience

Indigo (interglobe aviation ltd)

Head - Digital Marketing (Performance Marketing & Media - SEO - Social)

Feb 2022 – Present · 4 yrs 3 mos · Gurugram, Haryana, India

D2C Growth – Played pivotal role is user acquisition & retention to increase D2C revenue share by 200% in two years harnessing right media channels, product interventions and growth hacks.
Performance Marketing & Media – Managed annual media & performance budget of INR 800 Mn in FY’24 - generated 3.6 Mn bookings and elevated other business KPIs for marquee brand campaigns.
Social Media Marketing – Grew our social channels following organically by 200% in two years, adding 2.2 Mn followers – total follower base of 8 Mn. Launched six new award-winning content properties and also earned YouTube Golden Play Button for clocking 1 Mn channel subscribers.
SEO Elevation – Delivered 200% jump in our monthly SEO traffic, grew keyword universe by a solid 86% and increased our organic app acquisitions by 34% in last two years through ASO.
Martech Implementation – Implemented the best-in-the-market tools from scratch for app
attribution, data analytics, SEO research, and social media analytics to introduce a culture of ‘data first and optimization later’ approach to fuel our growth KPIs. Adobe Suite | Appsflyer | Semrush | Sprout Social | Google Adwords | Google Analytics | Adobe Campaign |
Strategic Projects – Achieved user acquisition and growth targets for special campaigns like
collaborations with Spotify, National Geographic, and Mokobara. Played an instrumental role in
driving 2 Mn sign-ups for IndiGo’s flagship loyalty program – IndiGo BluChip.
Leadership – Led a team of 19 members across Performance Marketing & Media, Social & SEO.
Delivered industry exposure to team members through events & conference engagements, conducted cross-functional learning workshops and took sessions on LinkedIn on personal branding growth for marketing team.
Case Studies – Spearheaded the case study development initiatives for marketing function and successfully created first-in-the-industry cases with Google, Adobe, Meta & other leading publishers.

Digital MarketingPerformance MarketingSEOSocial Media MarketingMartech Implementation

Roundglass

Marketing Lead

Oct 2017 – Feb 2022 · 4 yrs 4 mos · Gurgaon, India

Marketing Communications – Owned conception, development and deployment of brand
communication across digital (website, app stores & social media) and offline mediums for two
RoundGlass apps across B2B and B2C userbase.
Campaign Management – Spearheaded B2C campaign planning, execution, and optimization for
RoundGlass app user acquisition in India and US. Responsibilities included drafting brand
communication, agency co-ordination, design assets development, deployment and reporting.
B2B Lead Generation – Delivered B2B lead generation and client engagement strategies to increase
RoundGlass Reach app adoption across B2B client base using LinkedIn campaigns, Webinars and
Community engagement initiatives.
Organic Marketing – Increased organic app acquisition with 20% quarterly growth harnessing ASO,
Email, SMS and In-app notification as key channels.
Product Launch – Launched the organization’s flagship product - RoundGlass Reach App in India
(2020) and worked in close co-ordination with US team for RoundGlass Meditation App launch in US
(2021).
Growth – Launched campaigns that delivered 20% M-o-M growth of paid subscriber base using
organic and performance marketing campaigns on Facebook & Google platform.
Leadership – Led a 7-member team of Corporate Marketing function responsible for internal and
external marketing communications across RoundGlass ecosystem products and solutions

Marketing CommunicationsCampaign ManagementB2B Lead GenerationOrganic Marketing

First eat

Co-Founder

Oct 2015 – Sep 2017 · 1 yr 11 mos · Gurgaon, India

Marketing Communications – Spearheaded brand communication across B2B and B2C in online
(website, app stores & social media) and offline media, including the PR, Events, ATL and BTL pieces.
Alliances and Partnerships – Sealed strategic alliances and promotions with brands like Nestle,
PepsiCo, Philips, Ola, Decathlon, and Medanta reaching out to over 100,000+ customers in Gurugram.
Public Relations – Instrumental in getting First Eat covered by leading publications like Times Of
India, Outlook Business, Tech In Asia, Franchise India, Business World & more with zero spend.
Influencer Marketing – Liaised with influencer community for brand building and community
engagement to aid brand reach and revenue growth.
Growth & Revenue – Increased daily orders volume by 6X over a period of 9 months harnessing
performance marketing campaigns on Facebook, key B2B accounts and online community
engagement.

Marketing CommunicationsPublic RelationsInfluencer Marketing

Ongc

Corporate Communications Officer

Dec 2013 – Oct 2015 · 1 yr 10 mos · Rajahmundry Area, India

Brand Communications – Headed internal and external communication, content strategy, press
releases, campaign management and CSR activities for ONGC work centres.
Media Buying – Managed media inventory and relationships with national and vernacular
publications (print and digital) for three work centres of ONGC based in Andhra Pradesh & Telangana
State.
Agency Management – Worked in close co-ordination with 4 creative agencies to support
communication objectives at business unit and corporate level.
Budgeting & Resource Allocation – Handled annual budget of INR 10 cr. for media spend on
reputation management and sponsorships to aid brand health.
Events & Promotions – Responsible for end-to-end conception and deployment of strategic
communication and collaterals for business unit and corporate events.
Crisis Communication– Team Lead for reputation damage control and strategic information
management during Nagaram Oil Rig Blowout, A.P. (June 2014).

Brand CommunicationsMedia BuyingCrisis CommunicationCorporate CommunicationsBrand Management

Honda motorcycle and scooter india

Area Manager - Parts Sales & Marketing

Jul 2009 – Jun 2011 · 1 yr 11 mos · Gurgaon, India

Highlights
Key Territory Owner-ASM for Spare Parts Sales(Haryana & Rajasthan) with a network of 50 dealers and annual revenue of INR 20 cr.
Vendor Development- Exploration and formalization of new vendors for Honda Genuine Parts in close co-ordination with Honda Motors India.
Dealer Management– Implementation and monitoring of customer service,engagement activities and dealer incentive schemes within organizational framework for enhanced brand experience.
Marketing Initiatives-Formulated communication strategy and developed collaterals for channel marketing.
Recipient, ‘Best Kaizen Award’ for secondary network monitoring&accessory sale growth, Oct 2010.

Sales ManagementDealer ManagementMarketing InitiativesMarketing