Mar 2023 – Jan 2024 · 10 mos · Bengaluru, Karnataka, India · On-site

• ○ Brand custodian for the Deluxe|Premium Blended Scotch|Single Malts|Rum portfolio driving annual revenue of Rs. 107 Cr. across all channels in Karnataka
• BII— ○ Royal Stag ○ Royal Stag Barrel Select
• BIO— ○Chivas Regal ○The Glenlivet ○Royal Salute ○Aberlour ○Scapa ○Longmorn ○Martell ○Rum— Havana Club
• ○ Responsible for all the regional BTL marcomm initiatives with Rs. 4.95 Cr. of A&P budget across the portfolio
• ○ Coordinated with various stakeholders like 4 KAMs|vendors|the sales team across rate-areas & the brand team to develop promotional activities in the identified channels in Karnataka
• ○ Responsible for the KTK MOR updates|GWP-VAP trackers|B25 annual rate cards & asset management of trade marketing collaterals through visibility elements reports
• ○ Handled a team of 3 executives achieving a 90% adherence to on-time PO generation & invoice processing
• ○ Spearheaded tactical marketing interventions like Off-trade fabrication & visibility drives|GWP-VAP promotions & On-trade consumer activations adhering to timelines & budget to ensure ROI|volume uplift|market share gain & adequate levels of trade & consumer participation
• Achievements—
• ○ Received accolades from leadership for developing the B24 Regional BDP marketing plans in alignment with the national trade marketing & brand plans
• ○ Designed & executed the mega RS ICC World Cup 2023 Campaign across 1126 OLs placing Karnataka 3rd on the all India leaderboard with 1.57L consumer touch-points
• ○ Conceptualised & executed the first ever Chivas XV Lounge in India & the maiden moving element for Chivas in Karnataka as well as the GG Chivas XV installation over & above the toolkit
• ○ Planned & executed On-Trade SOC Campaign|Chivas Blend Book & The Malt Legend Dinners etc. Formulated IPs like Chivas XV Gold night|Chivas XV nights|TGL Women Who Whiskey & JazzFest and partnered with brands like BMW|Truefitt & Hill & Diesel to ensure Pernod Ricard has the strongest promotional participation across all the commercial metrics.

Nov 2022 – Feb 2023 · 3 mos · On-site

• 〇 Handled the Kids|Toddler Nutrition portfolio [Junior Horlicks|Chocolate Horlicks & Horlicks Biscuits] driving annual revenue of Rs. 657.9 Cr. across all locations in India
• 〇 Coordinated a team of Regional Branch TCMs & TMEs across 5 regions for all promotional activities
• 〇 Developed & executed annual TTS, micro-marketing plans [to liquidate slob, enhance Trade ROI and market activation] for GT channel pan India across 3 brands
• 〇 Designed & deployed product launches for brands by liaising with category finance, demand planning, supply chain & branding teams resulting in repeat purchase
• 〇 Responsible for budget planning for 3 brands per quarter ensuring profitable disbursement of funds equivalent to Rs. 2.80 Cr.
• 〇 Handled Big-hits, ME incentive drives & IQ masters for existing|new|focus base packs raising effective coverage by at least 20% per monthly operation cycle
• 〇 Designed & executed marketing initiatives & awareness campaigns for improving effective coverage, portfolio penetration & value weighted distribution
• 〇 Derived key consumer insights during market recce with the sales team & recommended strategies for growth
• 〇 Worked with design agencies to deploy visual & other merchandise in stores to engage the shopper
• 〇 Created and published trackers for field team, branches and organization leadership
• 〇 Ensured at least 85% of orders were invoiced in a TDP for the Nutrition portfolio by tracking D0 & DR.

Jul 2022 – Nov 2022 · 4 mos · On-site

• 〇 Handled the Kids Nutrition portfolio [Boost|Boost Plus & Chocolate Horlicks] driving annual revenue of Rs. 1177 Cr. across all locations in India
• 〇 Coordinated a team of Regional Branch TCMs & TMEs across 5 regions for all promotional activities
• 〇 Developed & executed annual TTS, micro-marketing plans [to liquidate slob, enhance Trade ROI and market activation] for GT channel pan India across 3 brands
• 〇 Designed & deployed 2 product launches for brands by liaising with category finance, demand planning, supply chain & branding teams resulting in 23% repeat purchase
• 〇 Responsible for budget planning for 3 brands per quarter ensuring profitable disbursement of funds equivalent to Rs. 2.57 Cr.
• 〇 Handled Big-hits, ME incentive drives & IQ masters for existing|new|focus base packs raising effective coverage by at least 20% per monthly operation cycle
• 〇 Designed & executed marketing initiatives & awareness campaigns for improving effective coverage, portfolio penetration & value weighted distribution
• 〇 Derived key consumer insights during market recce with the sales team & recommended strategies for growth
• 〇 Worked with design agencies to deploy visual & other merchandise in 60000+ stores to engage the shopper
• 〇 Created and published trackers for field teams, branches and organization leadership
• 〇 Ensured at least 85% of orders were invoiced in a TDP for the Nutrition portfolio by tracking D0 & DR.
• Achievements.—
• 〇 Recognized for achieving 123% primary volume target in the Chocolate Horlicks 75g sachet launch in 11 clusters
• 〇 Achieved the ever-highest secondary sale revenue of Rs.192 Cr in the Nutrition category in a single TDP and crossed Rs. 400 Cr+ in overall sales in August - November 2022
• 〇 Robust tracking & engagement with regional teams to deliver ECO drives in full

Jul 2021 – Jun 2022 · 11 mos · On-site

• 〇 Completed ○1 month learning stint in Home Care portfolio [Surf Excel/Sunlight/Rin/Vim/Comfort/Domex] driving annual revenue of Rs. 1570 Cr. in Karnataka & Rs 21530 Cr. pan India spanning across CD Customer Marketing function in General Trade & Modern Trade Channels which helped to understand channels|TPR & Business Trade ROI.
• The LOB deliverables—
• ○ Vidyut curve for Laundry & interpretations
• ○ Pen – VWD curve for Laundry & interpretations
• ○ Trade ROI base file to be made benchmarking competition.
• The LOB deliverables were linked to discern O1 Cr for TTS optimisation. The LOB deliverables helped us understand how to bring alive the liquids proposition in Outlets [South market] where we have a portfolio gambol on liquids.
• ○ Completed ○1 month learning stint spanning across Modern Trade|Branch Customer Marketing functions in Home Care and Food & Refreshment categories.
• ○ Completed ○7 months sub-charge in Karnataka handling 8 TLs & a team of 43 SOs at 7 distributor points to drive sales for the Home Care category crossing Rs. 450 Cr+ overall Oct - Dec 2021 sale in Karnataka
• ○ Designed Vidyut curve | Pen – VWD curve | Trade ROI base file for laundry for the category with interpretations to be accomodated benchmarking competition.
• ○ Robust tracking & engagement with the sales teams to deliver ECO drives & targets in full
• ○ Completed ○3 months sub-charge in Mumbai HO HFD Trade Marketing Team for Boost & Chocolate Horlicks.

Nov 2020 – Dec 2020 · 1 mo · Tiruchirappalli, Tamil Nadu, India

• ○ Top O2 Performer at 2O2O Micanvas Campus ambassador Program.
• Micanvas is the annual marketing management festival of MICA The Premier Strategic Marketing & Communication Management Institute of India and the biggest Indian marketing management festival. Micanvas works to bring together some of the brightest minds from B-schools and undergraduate institutes from across the country as well as some of the biggest names from a spectrum of industries. This Micanvas 2O2O we have an exciting lineup of speakers workshops and artist performances to take your marketing prowess to the next level.
• ○ Rory Sutherland Vice-Chairperson Ogilvy & Mather Group
• ○ David Aaker Vice-Chairman Prophet & Professor Emeritus at the Haas School of Business UC Berkeley
• ○ Rashi Goel Director Marketing and Consumer Connections Nestle India
• ○ Rakesh Godhwani Founder of School of Meaningful Experiences & Adjunct Faculty at IIM Bangalore
• ○ Journalism Panel with Kishore Ajwani Managing Editor News18 India|Paranjoy Guha Thakurta Editor Economic and Political Weekly and Govindraj Ethiraj Founder www.indiaspend.org
• ○ Sushant Divgikar Mr. Gay India 2O14 Part of 3O under 3O Forbes Asia Class of 2O2O Drag Queen|LGBTQ activist
• ○ The Scribbled Stories Workshop on Advanced Copywriting & Brand Storytelling.
• ○ Workshop on Dating 101 in Modern India by Paromita Vohra of Agents of Ishq
• ○ Workshop by Aditya Mehendale Creative Director at Schbang, on Creativity cant be learned Hold my beer
• ○ Top it up with a soulful night with Nikhil D'souza who will be performing live at Micanvas 2O2O
• https://micanvas.in
• Bigger Bolder and Better.

Sep 2020 – Apr 2021 · 7 mos · Tiruchirappalli, Tamil Nadu, India

• The first of its kind community that fosters a culture of competition and aims to create an environment that provides an opportunity for students to take up new challenges .
• ○ Build a small team of O7 responsible for igniting the spirit of competitiveness on campus being directly listed on multiple platforms.
• ○ Coordinating amongst students and the Igniter Club to ignite the spirit of competitiveness.
• ○ Graphic designer and Content creator
• ○ Providing a platform for the students to showcase their skills and serve opportunities to enhance their skills along with the entire campus as we endeavor to shorten the gap between various stakeholders for everyones benefit.
• ○ Facilitate and collaborate with entities on-campus and off-campus to create opportunities for students and provide them with a platform to showcase their skills and talent across domains
• ○ Speed up the process of approvals of all the events competitions workshops. etc. listed from our campus. Leverage Dare2Compete ad inventory worth O3 lakhs to promote all such listings for our college or in other words handled & accounted for funds of over INR O3 lakhs for the Dare2Compete Igniter Club
• ○ Build and maintain your college page that will house information about the college|content|events|college life etc. under one single roof for aspirants.
• ○ Leverage other benefits such as unlimited quizzes hackathons. and treasure hunts and O% transaction if for all paid events.
• ○ Reached out to students of all great institutions directly— O1 million-plus students across 1OOOO+ institutes.
• ○ Extend help to the eco-system on engagements challenges competitions or workshops on D2C driven directly by the whole eco-system that we operate in.
• ○ Responsible for competitions from institutes being directly listed on different platforms to leverage the extended reach.
• ○ Leverage Dare2Compete global reach as d2c expand to ivy league colleges— Harvard Yale London School of Economics etc. and different geographies across the world.

Sep 2020 – Nov 2020 · 2 mos · Mumbai, Maharashtra, India

• Happ Coach|NHRD HR Startup of the Year 2O2O is a first-in-class on-demand platform for brain-based coaching and training modules with custom-craft coach-tech products and services for the workplace challenges.
• The role focused on the sale & marketing of
• ○ Placement smarts— Resume Building|Personal Interview and Winning mindsets.
• ○ Sales smarts— A first of its kind playbook for sales designed and delivered by Sanjoy Mukerji Group CEO Dr. Batras|ex Chief Commercial Officer Vodafone and ex EVP PepsiCo.
• through content generation and e-mail marketing.
• and generated 15O+ leads amongst 599 IIM Tiruchirappalli students for the start-up through e-mail marketing and direct whatsapp marketing|broadcasting.
• www.happcoach.com|www.facebook.com/happcoach|www.twitter.com/happcoach

Jun 2020 – Jun 2021 · 1 yr · Tiruchirappalli, Tamil Nadu, India

• HBR ascend select is an exclusive and an invite-only community of aspiring leaders handpicked by HBR ascend. As a member I get the opportunity to share my views and opinions with the editorial|marketing and product teams of HBR ascend.
• ○ Exclusive access to try new product features on HBR ascend.
• ○ Participant in various research projects led by HBR ascend.
• ○ Research-based practical and relevant tips from experts and industry leaders to ignite your career growth.
• ○ Exclusive access to handpicked content by the editor specific to your interests. Harvard busness select member also gets acess to about collection of articles|book chapters and a preview of upcoming content pieces and downloadable e-books from the Harvard business review press.
• ○ Participated in HBR ascend select research study on how people learn.

Apr 2020 – Jun 2020 · 2 mos · Delhi, India

• Being a subsidiary of Freehit Technologies private limited Firstleap education focuses on quality practice-based education for either working professionals looking to level-up in their careers or for college students to be industry-ready. Firstleap collaborates with esteemed educators across premier institutes and helps them build engaging courses that are in demand. In short the role of Firstleap as a startup includes Instruction design and Sales & Marketing to drive registrations.
• The internship role included—
• ○ Market research on how other similar companies are adapting in the current environment and also do some historical research on macroeconomic trends after a recession using R & Tableau. Gained a ring-side view of how early-stage start-ups are adapting to an unprecedented COVID19 situation and also offer you the opportunity to deliver impact in helping them navigate out of this imminent downturn and how companies adopted the changes that lead to those decisions and the effect on B2B sales in the market.
• ○ Gaining a deep understanding of consumer behavior in the current economic scenario—what are our prospective customers thinking? Since investing in education will be a discretionary spend, what are the kind of benefits they are looking for? what kind of entrepreneurship will emerge and their vision in the future and approach towards hiring?
• ○ The art of storytelling— The superpower hiding in plain sight to identify the ingredients and weave stories that emotionally connect people and create brand loyalty to improve brand recall & increase digital outreach by 1O% through Search Engine Marketing through preparing online collaterals & conducting On-Page and Off-Page SEO.
• ○ Marketing communication.
• Visualising entrepreneurship and creating resources for digital outreach assisting messaging and outreach.

Jan 2020 – Apr 2021 · 1 yr 3 mos · Tamil Nadu, India

• Senior executive|Design head and Photographer of the Cultural committee that organized various socio-cultural events|festivals|section wars and the flagship business-cultural festival Dhruva for promoting the cultural identity of the students and blending cultural instincts with enthusiasm to bring out events of scintillating color and radiance on the horizon of IIM Tiruchirapalli. Dhruva the flagship business-cultural festival is an amalgamation of innovative management contests and conferences besides a myriad of cultural events and workshops.
• ○ Director|Virtual Cinematographer|designer and Video editor for the first-ever IIM Tiruchirappalli virtual event Cultural Committee Cultural night 2O2O hosted on Google meet online platform to bring together 225+ students sedent across 25 states due to the pandemic situation.
• ○ Core Team member Government Of India Ek Bharat Shreshtha Bharat Initiative 2O21.
• ○ Responsible for inducting a team of 1O for Cultural Committee 2O2O—2O22 through a process of O5 rounds from 2OO+ applicants.

Jun 2019 – Jan 2020 · 7 mos · Tamil Nadu, India

• Junior executive|Graphic designer|Cinematographer|Video editor and Photographer of the Cultural Committee that organized various socio-cultural events|festivals|section wars and the flagship business-cultural festival Dhruva for promoting the cultural identity of the students and blending cultural instincts with enthusiasm to bring out events of scintillating color and radiance on the horizon of IIM Tiruchirapalli. Dhruva the flagship business-cultural festival is an amalgamation of innovative management contests and conferences besides a myriad of cultural events and workshops.
• ○ Core Committee member|Photographer|Graphic designer|Cinematographer and video editor for Dhruva 2O2O with 29 events including 17 business events & national level cultural competitions among 25OOO+ participants and a footfall of 75OO+.
• ○ Coordinator|Graphic designer|Official Photographer and Video editor for WIDs Tiruchirapalli 2O2O regional conference.
• ○ Designed the marketing collateral to raise INR 12 Lakhs for Dhruva the annual fest of IIMT.
• ○ Coordinated stage production for Dhruva the O3-day flagship business-cultural festival of IIM Tiruchirappalli.
• ○ Designed digital content and event layouts for socio-cultural events including IIMT Carnival.

Sep 2018 – Sep 2018 · 0 mo · Kochi, Kerala, India

• ○ Generated a creative output and meaningful layers to seed ideas with inventive teamwork. Helped in carving your ideas thoughts and dreams and enhance the reputation of brands under our multilayer-ed services.
• ○ advertising.
• ○ Social media and branding.

Feb 2018 – Feb 2018 · 0 mo · Kochi, Kerala, India

• I worked with aum-i artistes for Kappa TV MOJO Rising Season O1 as
• the official photographer and cinematographer. I have shot for the O2-day music festival headlining singer and song-writer Ky-Mani Marley during the his maiden tour to India with the other 16 prominent bands and artists.

Jun 2017 – Aug 2018 · 1 yr 2 mos · Alappuzha, Kerala, India

• Online platform to the O1st International magazine of Indian origin showcasing art & craftsmanship.

Dec 2016 – Feb 2019 · 2 yrs 2 mos · Mavelikara

• I have worked for Jeyam Associates|GlaxoSmithKline Healthcare Ltd distributor at Alappuzha district for which I was awarded Value Champion Award and Process Champion Award for excellence in Value business and Process Parameters in GlaxoSmithKline HI 2O19 for
• ○ Lead a team of 15 members as a distributor for GlaxoSmithKline Consumer Healthcare Ltd. in Kerala
• ○ Generated revenue of INR 6 crores annually by operating in 11 regions supplying to 85O+ retail outlets
• ○ Performed weekly procurement|monthly damage settlement & inventory management worth INR 21 Lakhs to facilitate smooth supply.
• ○ Tracked retail & wholesale sales to oversee the timely distribution of quarterly incentives to the retailers
• ○ Orchestrated and Implemented promotional strategies for new-market entry of Sensodyne as a regional distributor of GlaxoSmithKline Consumer Healthcare Ltd.
• ○ Tracked retail and wholesale sales to oversee the distribution of quarterly incentives to the retailers
• ○ Designed a shelf-spacing strategy for 15 supermarkets resulting in 3O% increased sales during festivals

Jun 2015 – Feb 2016 · 8 mos · Kerala, India

Jan 2015 – Jan 2015 · 0 mo · Kochi, Kerala, India

• ○ Photographer and visual artist|Kerala Tourism 2O15 Visit Kerala Campaign.
• Photographed at Kadamakudi Islands which consists of 13 picturesque Islands Cochin which later went on to get published on both offline & online platforms that helped increase tourist arrivals by 6.5%

Nov 2014 – Jun 2016 · 1 yr 7 mos · Kerala, India

• I have worked as a photographer and cinematographer for Wedoconcerts at O5+ states across India covering concerts featuring avial the band|Jonitha Gandhi|Girish and the chronicles|Vineeth Vincent and etc

Jun 2013 – Dec 2014 · 1 yr 6 mos

• Set up in the 60s IPF is a prestigious student-run club of NIT Calicut helping students in achieving their all-round improvement with first-hand awareness of industries and technical awareness. Placed under the training & placement cell IPF acts as an industrial interface for the students.
• ○ Senior Executive and design head at NIT Calicut Industrial and Planning Forum 2O13—2O14.

Jun 2012 – Jun 2013 · 1 yr

• Set up in the 60s IPF is a prestigious student-run club of NIT Calicut helping students in achieving their all-round improvement with first-hand awareness of industries and technical awareness. Placed under the training & placement cell IPF acts as an industrial interface for the students.
• ○ Co-ordinated soft skill training for 1OOO+ students through the Industrial & Planning Forum.
• ○ Junior Executive and designer at NIT Calicut Industrial and Planning Forum 2O12—2O13.

Sep 2011 – Present · 14 yrs 8 mos · India · On-site

• For all the NFT domains & socials please follow the Linktree link below. https://linktr.ee/emilmathew
• another 9○s kid hailing from the land of backwaters drenched in art & culture intrigued through visual arts. I have always positioned myself at the edge of capturing moments ready to capture the right shot before it happened. Pleased to announce that Emil Mathew has joined the NFT spaces as a creator as on 19.O6.2O21
• Self-taught ärtist and a Professional Freelancer known for
• ○ Providing Photographic|Graphic Design & Post-production services in 154 projects across 8 states in India until 2O21
• ○ Adept at Adobe Creative Suite and proficient in digital|medium format|color and monochrome.
• ○ Built sustainable ties with 47 clients leading to 7O% repeat business through effective customer management.
• ○I have also been privileged to work as the Official Photographer & Visual artist for many conglomerates and received an opportunity to cover the Kerala Tourism 2O15 Visit Kerala campaign. I found myself exploring new perspectives to life through the scenic beauty of Kadamakudi Islands Cochin Kerala & got featured in both their offline & online platforms.
• ○ Featured in TZP Magazine 2O2O December edition.
• ○ Featured beside Adnan Sami|Vishal Shekhar etc. on their online handles and news platforms for exceptional photographic skills.
• www.instagram.com/emilmathewphotographs|https://twitter.com/emilmathewphoto