Sep 2010 – Aug 2011 · 11 mos

• Working as a technical consultant to Machine Learning group in PubMatic. During this period worked on a project which predicts valuation of ad impressions for real time bidding based on different factors associated with an ad impression.

Jul 2008 – Aug 2010 · 2 yrs 1 mo

• I worked as a Machine Learning expert. Our goal was to optimize online advertising revenue of publishers by applying suitable machine learning techniques, to predict adnetwork pricing of advertisement depending on various user parameters like frequency of the user, geography, context of the site
• · designed and developed a system having machine learning algorithms that provide ad revenue optimization to publisher based on frequency of the user visiting that site. http://www.pubmatic.com/technology/whitepapers
• .designed and developed prototype of machine learning algorithms that could provide ad revenue optimization to publisher based on geography of the user visiting that site.
• .designed and developed prototype of frequency capping technology that reduces number of underperforming advertisement for a publisher.