N

Nikhil Rasiwasia

Co-Founder

United Kingdom20 yrs 1 mo experience
Highly Stable

Key Highlights

  • Led cross-functional teams at Meta for Generative AI.
  • Achieved over $100M in revenue growth at Amazon.
  • Co-founded an AI-driven fashion startup acquired by Snapdeal.
Stackforce AI infers this person is a Machine Learning expert with a strong focus on E-commerce and Advertising technologies.

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Skills

Core Skills

Neural NetworksDeep LearningNatural Language ProcessingMachine Learning

Other Skills

Technical LeadershipMulti-functionalCommunicationPattern RecognitionAdvertisingDeep Neural Networks (DNN)LeadershipApplied SciencesRecommender SystemsStrategic ThinkingApplied ResearchTeam ManagementHadoopInformation RetrievalText Classification

About

I am currently part of the Generative AI team within the Monetisation organisation at Meta (formerly Facebook) in London, working at the intersection of Machine Learning Research, Product Development, Engineering, and Design. My focus lies in developing and applying cutting-edge AI technologies to drive innovation and business impact. Previously, I served as an Applied Science Manager in the India Machine Learning organisation at Amazon, where I led initiatives in Catalog Quality, Shopping Experience, and Product Design Insights. My expertise spans Natural Language Processing, Computer Vision, and other Machine Learning techniques to deliver scalable solutions with measurable value. Earlier in my career, I held roles at Snapdeal and Yahoo Labs, and I co-founded Fashiate, an AI-driven fashion e-commerce startup that was acquired by Snapdeal in 2015. My research contributions have been published in leading conferences and journals, including CVPR, ICCV, PAMI, EMNLP, and NAACL. I have received notable accolades, such as the Best Paper Award at ACM Multimedia 2010 and the SIGMM Test of Time Award in 2021. I hold a Ph.D. from the University of California, San Diego, and a B.Tech. from IIT Kanpur, India. Beyond my professional work, I am also a passionate photographer, with my work being featured in National Geographic.

Experience

20 yrs 1 mo
Total Experience
4 yrs
Average Tenure
4 yrs
Current Experience

Meta

Applied GenAI/Machine Learning Lead

May 2022Present · 4 yrs · London, England, United Kingdom · On-site

  • Leading cross-functional teams in the space of applied Generative AI for ad creative generation. Delivered multiple 0-to-1 applied GenAI product to create ad creatives at scale such as a) Automated Background Replacement for Catalog Ads (https://www.facebook.com/business/news/generative-ai-features-for-ads-coming-to-all-advertisers); b) Advertiser In the Loop Full Image Generation (https://www.facebook.com/business/news/cannes-lions-2025-introducing-the-next-era-of-generative-ai-for-advertisers-and-agencies-personalization-at-scale); c) Video Generation (https://www.facebook.com/business/news/cannes-lions-2025-introducing-the-next-era-of-generative-ai-for-advertisers-and-agencies-personalization-at-scale); d) Performant Ad Creative Generation aligning generative models to generate high performance creatives.
Neural NetworksTechnical LeadershipMulti-functionalCommunicationPattern RecognitionAdvertising+7

Amazon

Sr. Manager, Applied Science

Aug 2017Mar 2022 · 4 yrs 7 mos · Bengaluru, Karnataka, India

  • I led a team of approximately 18 scientists, including both direct and skip-level reports, and was responsible for enhancing the customer experience in three large and complex product areas: Catalogue Quality, Shopping Experience, and Product Design Insights. Under my leadership, the team launched over 10 ML-driven products leveraging Natural Language Processing (NLP) and other Machine Learning (ML) techniques. These initiatives delivered significant business impact, including >$100M in incremental revenue growth, ~$10M in cost savings (estimated through controlled A/B experiments), and measurable improvements in critical business metrics such as catalogue health, instant answer rates on product pages, and a reduction in escalations from Amazon Business customers.
  • This role required extensive cross-functional collaboration, and I partnered with science, product, engineering, design, and operations teams across the globe (including the USA, Australia, and Germany) to ensure worldwide impact. I guided my team to develop scalable ML solutions, drove global collaborations to productionise, test, and deploy these solutions, and devised hands-off-the-wheel strategies for their long-term sustainability.
  • The team’s work was widely recognised, with 13 papers published in Amazon’s internal machine learning conference and 5 papers presented at external conferences. We also received 6 internal awards for projects that exemplified scientific innovation and Amazon’s "Bias for Action" principle.
Neural NetworksTechnical LeadershipMulti-functionalCommunicationPattern RecognitionDeep Neural Networks (DNN)+9

Snapdeal

Principal Scientist / Sr. Director

Jan 2015Jul 2017 · 2 yrs 6 mos · Bangalore

  • I am a Principal Research Scientist at Snapdeal and also serve as the Head of Research at Multimedia Research Group at Snapdeal, which I co-founded. Multimedia Research Group at Snapdeal is a group of immensely talented and hardworking researchers and engineers. The primary mandate of the team is to find Machine Learning solutions to seemingly hard challenges that Snapdeal faces as part of its business and operations.
  • 1) New listings validation and standardisation: Amongst its many wins, the biggest one for MRG probably is the complete automation of new listings process. Validating and standardising new listings has been a pain point for e-commerce companies, particularly the ones that function as a marketplace. Most companies have to rely on human labor for this task that is not only costly but also time consuming and difficult to scale. Given its prowess in Machine Learning and Deep Learning (to be more specific), MRG has developed a state-of-the-art system that does completely automatic validation and standardisation of new listings (both text and image). The system is not only cutting edge in terms of ML algorithms and DL networks it uses for the task but also an engineering marvel for being able to achieve massive throughput without using too much hardware.
  • 2) Image-based product search: Or more popularly known as Snap-n-Search is a new and intuitive experience for fashion shopping. As part of this project, we advanced the science behind the algorithms that powered Fashiate, in addition to making them work at scale. Unlike other companies, entire research and developement was done in-house by MRG.
  • In addition, our team has worked on problems ranging from Ads recommendation to Fashion discovery, to matching products across competition, to search personalization etc.
Neural NetworksTechnical LeadershipCommunicationPattern RecognitionDeep Neural Networks (DNN)Deep Learning+6

Fashiate

Co-founder

Dec 2014Mar 2015 · 3 mos · Bangalore

  • March'2015 - Snapdeal Acquires Fashiate.
  • Fashiate is a new and intuitive experience for fashion shopping. Fashiate is for those times when you exactly know what you want, for those times when you have no idea what you want and for all times in between! You can be rest assured your fashiat-ing experience will be enjoyable and leave you uber-satisfied.
  • When you are out and about and spot something you like, there is no way to find things that look ‘like that’. Well, not anymore! You can just take a picture and Fashiate will help you find things like that. Naturally, the picture of your favorite product can come from anywhere - movie posters, a magazine ad, a product catalog or anywhere else from the wide web!
  • Want to find more pocket-friendly variants of out-of-budget products? Fashiate can find that too in no time. Not only that, you can refine your search based on patterns, colors and styles.
Neural NetworksPattern RecognitionDeep Neural Networks (DNN)Deep LearningApplied SciencesMachine Learning

Yahoo

Research Scientist

Dec 2011Dec 2014 · 3 yrs · Bangaon Area, India

  • Working at Yahoo Labs Bangalore as a Research Scientist involved operating on large scale datasets with millions of images / terabytes of data, which I efficiently managed and processed using the Hadoop clusters and map-reduce framework. The work at Yahoo involved a mix of solo and team projects, where for some projects I lead teams of 2-5 researchers. My work also involved collaborating with different research and product teams across the globe.
Neural NetworksPattern RecognitionDeep LearningMachine Learning

Microsoft research

Research Intern

Jul 2009Sep 2009 · 2 mos · Mountain View, California

Google

Software Enigneering Intern

Jul 2007Sep 2007 · 2 mos

Uc san diego

Graduate Student Researcher

Sep 2005Sep 2011 · 6 yrs

  • Introduced new semantic image features with application to wide varieties of computer vision problems such as classification, annotation, retrieval etc. Also contributed significantly to the problem of searching across various media modalities. An expert at various generative modeling techniques of images, I analyzed the fundamental weakness in existing models and proposed a new model that surpassed any existing generative image model for classification.
Deep Learning

Education

UC San Diego

Doctor of Philosophy - PhD — Artificial Intelligence

UC San Diego

Doctor of Philosophy (Ph.D.) — Electrical and Computer Engineering

Jan 2005Jan 2011

Indian Institute of Technology, Kanpur

Bachelor of Technology (BTech) — Electrical and Electronics Engineering

Jan 2001Jan 2005

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