Lavanya Prabhakaran

Digital Marketing Specialist

Bengaluru, Karnataka, India13 yrs experience
Highly Stable

Key Highlights

  • Over 13 years of experience in content management and media.
  • Proven track record in team handling and quality management.
  • Expertise in SEO and multimedia content presentation.
Stackforce AI infers this person is a Media Professional with strong expertise in content management and team leadership.

Contact

Skills

Core Skills

People ManagementQuality ManagementContent Management

Other Skills

TeamworkProofreadingRecruitingTrainingSEOSearch Engine OptimizationNews CurationSocial MediaEscalation ManagementInternal & External CommunicationHandling Press ReleasesMultimedia & Interactive Data PresentationRadio JournalismFeature WritingPodcasting

About

Have 13 years of experience in 1. Content management 2. Search Engine Optimization 3. News curation 4. Social media 5. Team Handling & People Management 6. Escalation management 7. Internal & External Communication 8. Handling press releases 9. Multimedia & Interactive data presentation Led a team of Editors and responsible for distribution of high-quality press releases and people management

Experience

13 yrs
Total Experience
5 yrs 6 mos
Average Tenure
3 mos
Current Experience

The federal

Assistant Editor

Jan 2026Present · 3 mos · Bengaluru, Karnataka, India · On-site

Apo group

2 roles

Team Lead

Promoted

Jan 2022Dec 2025 · 3 yrs 11 mos

  • Handling a team of Editors and ensuring quality publishing and distribution of Press Releases as per client's requirements. Trained in escalation management and team building.
  • Regularly audit and perform quality check of platforms, and processes to enhance the quality of work flow.
  • Responsible for hiring for the team and training and mentoring the new hires.
  • Communicating and coordinating with other teams to ensure smooth transition of delivery.
TeamworkQuality ManagementProofreadingRecruitingPeople ManagementTraining

Editor

Dec 2020Feb 2022 · 1 yr 2 mos

  • Primary responsibility includes publishing Press Releases on the Africa-Newsroom website for African newsrooms. Doing email distribution of press releases to specific regions and industries as per client requirements. Also work on content acquisition for gathering new sources.
Teamwork

Business line (aka the hindu business line)

Senior Sub Editor, New Media

Apr 2016Mar 2020 · 3 yrs 11 mos · Chennai

  • One of my key responsibilities include publishing stories online with value-adds like pictures, related links, embeds, tweet embeds, Facebook post embeds, PDFs of key announcements.
  • I write SEO-based articles on breaking news and trending topics. I also work towards presenting an article in different formats like timelines, interactive graphs and videos.
  • I keep a track on social media and update the website with all trending and breaking stories. I also handle the social media - Facebook, Twitter, LinkedIn of BusinessLine.
  • Have been curating BusinessLine's Instagram account.  I also prepare slideshows/photo gallery for major events. Also make video slideshows. Have been editing and publishing videos. Record podcasts on market related topics.
  • Have given ideas for cross-promoting our site's exclusives and attracting traffic and clicks for our site.
Teamwork

The hindu businessline

2 roles

Sub Editor, New Media

Feb 2015Mar 2020 · 5 yrs 1 mo

  • One of my key responsibilities include publishing stories online with value-adds like pictures, related links, embeds, tweet embeds, Facebook post embeds, PDFs of key announcements. I keep a track on social media and update the website with all trending and breaking stories. I also handle the social media - Facebook, Twitter, Google+ of BusinessLine. I initiated the idea of starting an Instagram account for our website and have been curating the same. I would prepare slideshows/photo gallery for major events. Have helped my team members in curating live chats on social media on topics like budget, post-budget chat session etc. And also compiled all the live chats into 'storify'. I was part of live Union and Railway budget updates and was handling the social media for the day with all latest updates. I also handle the multimedia for the site. Have been editing and publishing videos. Record podcasts on market related topics.

Sub Editor

Jun 2012Feb 2015 · 2 yrs 8 mos

  • Updating the site www.thehindu.com with latest news, thematic slideshows and podcasts. Handle multimedia for the site and take care of social media for The Hindu. Have been doing regular podcasts for the site viz. Saturdays With Shekar and Talk TN.

Business line (aka the hindu business line)

Intern

May 2010Jun 2010 · 1 mo · Mumbai Metropolitan Region

  • Attended press conferences and press meets

Thane plus - times group

Intern

May 2009May 2009 · 0 mo · Mumbai Metropolitan Region

  • Worked for City Desk. Got three bylines published

Education

Asian College of Journalism

Post Graduate Diploma in Journalism — Radio Journalism

Jan 2011Jan 2012

SIES College of Arts, Science and Commerce

Bachelor of Management Studies

Jan 2008Jan 2011

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