Gaurav Goel

Product Manager

Sunnyvale, California, United States15 yrs 4 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in building high-performing analytics teams.
Proven track record in customer behavior analysis.
Strong stakeholder management and communication skills.

Stackforce AI infers this person is a Data Analytics Leader in E-commerce and Marketing Tech.

Contact

Skills

Core Skills

Product AnalyticsTeam LeadershipAnalyticsStatistical ModelingData AnalysisBusiness AnalyticsMarketing AnalyticsCustomer AnalyticsPredictive Analytics

Other Skills

Team BuildingLeadershipCustomer AnalysisData InfrastructureAutomated ReportingA/B TestingData PlatformsDigital MarketingPredictive ModelingVBASPSSLogistic RegressionSASData MiningSAS programming

About

I'm an extremely logical person who loves creating solutions. I can visualize patterns and solutions in the data without pen or paper, and marry that knowledge with domain experience to paint a thorough picture for my stakeholders and business partners. I aim for those 'Eureka!' moments. No problem is big or complex enough. I specialize in creating highly motivated and skilled analytics team. I use a multi-pronged approach consisting of statistical skills development, application of relevant techniques in day to day tasks, stakeholder partnerships, building domain expertise, and encouraging proactive initiatives to create the highest value outputs from my analysts

Experience

15 yrs 4 mos

Total Experience

2 yrs 2 mos

Average Tenure

4 yrs 2 mos

Current Experience

Walmart global tech

Principal Data Analyst

Mar 2022 – Present · 4 yrs 2 mos · Sunnyvale, California, United States

Owner of product analytics for last mile delivery. Tasked with
creating advanced analytical capabilities within the team. this involves
create domain expertise in the team to enable actionable results and encourage
train analysts with advanced statistical knowledge, and the ability to apply them in daily situations. This increases breadth and depth of insights, and provide results with higher accuracy and confidence
focusing on technical enablers
train myself in the team both in latest tools and statistical techniques available.
ensure and encourage in depth-data discovery and QC process to achieve highest level of understanding and accuracy of the results
managing stakeholder relationships
create an environment of extremely close working relationship with product and business teams
enhance the product/business - analyst relationships to partnerships, avoid gaps in communications and enable context-based solutions resulting in higher relevance and actionability
creating a strong analytics organization
ensure the analytics projects keep shifting towards higher end of value chain, both by creating capabilities and showcasing the power of the team’s skills and achievements
keep nudging the business to ask more strategic and ambiguous questions where analysts can deliver more value
lead by example - I retain the ownership of a few technical projects. This helps me showcase the benefits of skill development to analysts, and the advantage of partnering with our team to the business and product teams

Marketing AnalyticsTeam BuildingTeam LeadershipLeadershipProduct AnalyticsCustomer Analysis

Walmart global tech india

2 roles

Senior Manager

Feb 2021 – Mar 2022 · 1 yr 1 mo

Staff Data Analyst

Jul 2018 – Feb 2021 · 2 yrs 7 mos

Product Analyst for search:
Started search analytics team
Created analyst usable data infrastructure
Published a wide range of automated reports and self serve dashboards
Managed A/B tests, launches, product deep dive, growth hacks, customer lifecycle analysis, segmentations based on user search behavior etc
Product Analyst for Supply Chain:
Managing new initiatives currently at the top of org priority list

Kiwi, inc.

Lead Business Analyst (Head of Analytics)

Oct 2017 – Jul 2018 · 9 mos · Bengaluru Area, India

 Providing strategic insights around customer acquisition, feature development, marketing campaigns, LTV, bug fixes, user retention, revenue optimization, fraud detection, user experience optimization etc.
 Setting up data platforms & structure. Creating automated reporting solutions using various online tools. Executing various reproducible analysis around user flows, A/B test, app performance, driver analysis for key metrics – acquisition, retention & virality
 Setting up digital marketing campaigns on Snapchat, Facebook, Adwords and Instagram using custom events for optimization, as well as using advertising platforms like Tapjoy. Created single dashboard to consolidate and compare the RoI of campaigns across channels, using not just CPI but cost per various engagement metrics.

Flipkart

Analytics Manager

Oct 2015 – Oct 2017 · 2 yrs · Bengaluru, Karnataka, India

I'm the owner of customer charter. I align with strategic teams and stakeholders within the organization. Basis this alignment, I design and execute projects that help them with customer understanding, behavior prediction, understanding drivers of behavior modification, segmenting customers on various dimensions, understanding customer loyalty drivers etc.
Ongoing and completed projects:
Customer churn model: A big project encompassing various models:
Prediction model for customer level churn
Explanatory models to understand the drivers of churn (separate models for customers set influenced by internal factors vs external factors, loyal customers vs average customers vs new customers)
Loyalty - Understand and predict customer loyalty drivers, levers to control loyalty drivers, benefits affinity, loyalty program structuring etc.
Customer Value segmentation - A revamped version of RFM with multiple additional dimensions and complete overhaul of how segmentation are traditionally created & consumed
SEC segmentation - Segmenting potential India E-tail base and establishing company penetration by various geographic, demographic and affinity dimensions
Traffic growth model - Model to understand the drivers of traffic on App, how to prevent attrition and promote cross-category browse
Customer behavior - A never before seen trended view of customers by various parameters to correctly access the impact of external factors on the key metrics of Transactions, GMV and attrition
Experience survey - Designed and executed a survey (an amalgam of over 8 surveys, each with specific triggers, target audience base and customized questionnaire design) to benchmark experience score and deep dive into experience drivers

Payback

Manager (II)

Dec 2012 – Jun 2015 · 2 yrs 6 mos

Manager - Analytics

Accenture

Analyst

Mar 2012 – Dec 2012 · 9 mos · Bangalore

Analytics - Financial Services
My project responsibilities include Campaign Management, Deposit Portfolios, Cross Sell and Up Sell stretagies for US and European Clients

Wns global services

Sr. Analyst

Sep 2010 – Mar 2012 · 1 yr 6 mos

Working as data analyst. My responsibilities include-
desigining appropriate research plans to align analysis with stated business objectives.
analyzing data and run various statistical techniques.
deriving actionable insights