Mar 2023 – May 2025 · 2 yrs 2 mos · San Francisco Bay Area

• Built brand toolkits that extended four national TV campaigns into digital and OOH, driving a 25% lift in brand search volume and record-high aided awareness.
• Co-developed NerdWallet’s evergreen illustration and brand toolkit system, used across all channels to strengthen brand recognition.
• Art directed photo and video shoots for driver campaigns, paid social, and sponsorship activations.
• Founding designer of the sports sponsorship program; built scalable stadium templates and co-branded campaigns for eight national teams.
• Led design for performance marketing, managing external agencies, shaping creative testing strategies, and designing conversion-optimized landing pages to maximize paid media ROI.
• Designed custom murals for NerdWallet HQ

Nov 2019 – Apr 2023 · 3 yrs 5 mos · San Francisco Bay Area

Jun 2018 – Nov 2019 · 1 yr 5 mos · San Francisco Bay Area

• Art-directed digital direct-to-consumer campaigns, one which became the most successful new-flavor launch Hint had to date.
• Concepted a brand illustration style for social channels, creating a more cohesive look and boosting customer interaction.
• Designed and produce banners for ongoing retargeting campaigns.
• Produced sell-sheets and in-store signage for campaigns in groceries across the country.

May 2017 – Jun 2018 · 1 yr 1 mo · San Francisco Bay Area

• Designed social graphics and marketing campaigns for Yahoo Fantasy Sports and college football coverage.
• Produced digital and print ads, infographics, pitch decks, and templates for cross-platform use.

Jun 2016 – Nov 2017 · 1 yr 5 mos · San Francisco

• Oversaw the layout and image creation for website and emails to optimize customer conversion
• Produced marketing videos using Premiere Pro and Powtoon to improve user experience
• Used Photoshop to create media packages resulting in five articles in established tech journals
• Built out social media marketing plan, and created images, gifs, and videos for all social platforms

Feb 2016 – Jun 2016 · 4 mos · San Francisco

• Collaborated with Marketing Director on the execution of marketing plan for Interop Las Vegas
• Oversaw the creation of marketing and event materials, including copywriting and design layout for signage, event guides, and web and email graphics
• Managed all aspects of the Official Mobile App, including copywriting, image curation, and overseeing attendee and exhibitor user-experience

Aug 2015 – Jan 2016 · 5 mos · San Francisco Bay Area

• Managed the Instagram for The Culture Trip’s SF hub and produced over a 300% increase in Instagram followers and interactions in 3 months
• Wrote weekly articles that covered art, food, music, and other cultural events within San Francisco and the surrounding Bay Area
• Attended and covered local events, shows, and openings