Jun 2014 – Apr 2016 · 1 yr 10 mos

• Working in the Domain of Online Marketing which is mainly responsible for generating Traffic back to product website/app through rigorous Online Marketing Campaigns.
• Responsibility & Role : Designing User-targeted Campaign, Traffic generation through Email, SMS, Push Notification etc
• Developed Journey Platform (BRO : Business Rule Orchestration), which is a complex event processing platform which takes in various events that are generated across flipkart and allows any developers/business to define logic visually in form of statecharts, also allows to define actions (HTTP, Push, SMS, Email, etc) to be taken generically and is defined using XML based DSL with a corresponding xsd.
• Developed In-house Push Marketing Platform (Ceryx) which is covers over 5 communication channels including Email, SMS, Push & InApp Notifications along with Website Notifications. Ceryx also provides Mosaic [ the dynamic mail creation system] along with Customer Attributes based Personalisation and lot more features.

Jul 2013 – Jun 2014 · 11 mos

Jan 2013 – Jun 2013 · 5 mos

• Designed and developed Reporting Engine framework that helped in generating interactive reports, which increased the efficiency of Online Marketing campaigns and provide a detailed tracking system. It also aims at creating an analytical support and generate user profiles which helped in running user-specific campaigns efficiently.

May 2012 – Jul 2012 · 2 mos · Victoria, BC

• Implemented the chain based allocation algorithm in real peer to peer video on demand (P2P VoD) system in Planet-Lab. The main idea was to let channels with surplus bandwidth resource to help resource deficit (HD) channels.

May 2011 – Jul 2011 · 2 mos · Dehradun

• Developed ‘Graphics User Interface’ for JULES Land surface software and finally visualized the output of JULES in Grid Analysis and Display System(Grads).

Aug 2010 – May 2012 · 1 yr 9 mos · Goa

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