Aug 2023 – Present · 2 yrs 8 mos

• Bootstrapped entity focused on imparting original thinking and creativity.

Apr 2020 – Present · 6 yrs

• Advisor to Tata Group, DH, Razorpay among other companies and startups, at different points in time.

Aug 2018 – Apr 2020 · 1 yr 8 mos · Mumbai

• Reached the Associate Creative Director position in 6 years from the start of career, versus the industry average of 10.7 years at big creative companies.
• Ideas and strategy for Amazon, HP among others, and advising their management in communications, strategy, and tech domains.
• Worked with Leo Burnett in the Publicis Groupe network.
• Publicis Groupe - the world’s second-largest creative communications company, focused on data and technology. Courtesy of Leo Burnett, it was also the brains behind the ‘Earth Hour’ idea.

Jun 2012 – Jul 2018 · 6 yrs 1 mo

• Ideas based on data and insights for Tata Group, Amazon, Nike and other leading global tech and non-tech companies.
• Was part of the early-stage team that ideated and executed the creative strategy and communications for Amazon's launch in India.
• Worked on the features and user-retention ideas for the Nike Run Club and Nike Training Club apps. Was part of the team that helped scale it to be among the top global health and fitness apps.
• Secured 5 promotions in 6 years.
• WPP - ‘The Most Creative Company’ at top global creative contests, and creative advisor to over 300 of the Fortune Global 500 companies.
• It was honored at Fast Company’s ‘World Changing Ideas’ awards for developing new technology and standards to help achieve net-zero carbon emissions. WPP employees adhered to the standards for several years leading up to the accolade.