P

Paras Malik

Director of Engineering

Bengaluru, Karnataka, India14 yrs 10 mos experience
Most Likely To Switch

Key Highlights

  • 15+ years in ML-driven product development
  • Led teams of 20+ in high-impact projects
  • Generated over $21M/year in ad revenue
Stackforce AI infers this person is a seasoned Ad Tech leader specializing in ML-driven solutions for high-scale systems.

Contact

Skills

Core Skills

Machine LearningLarge Language Models (llm)

Other Skills

Fine TuningConstructive FeedbackLightGBMUltra Low LatencyFeature EngineeringPredictive ModelingHigh Availability (HA)Data StructuresJavaAlgorithmsC++CMultithreadingOOPGit

About

I’m a Senior Engineering Leader with 15+ years of experience building ML-driven products and high-scale distributed systems, driving over $21M/year in ad revenue. My work has spanned leading real-time bidding infrastructure, launching ad recommendation engines, optimizing LightGBM models, and integrating LLMs for creative generation. I’ve led teams of 20+, shaped cross-organizational strategies, and shipped systems that scale with precision and measurable impact. Formerly at Google, now leading innovation at Media.net. Specialties: Distributed Systems, ML Infra, Real-time Bidding, Ad Relevance & Ranking, LLM Deployment, Scalable Inference, Cross-functional Leadership.

Experience

14 yrs 10 mos
Total Experience
2 yrs 7 mos
Average Tenure
3 yrs
Current Experience

Media.net

4 roles

Associate Director of Engineering

Promoted

May 2023Present · 3 yrs · Bengaluru, Karnataka, India · On-site

  • Designed and deployed position-aware ranking for search, driving a 3% ad revenue increase.
  • Built contextual ad recommendation models, improving targeting precision and lifting revenue by 5%.
  • Led LLM-based ad generation pipelines and automated fine-tuning workflows.
  • Shaped long-term ML architecture and mentored teams on scalable design.
Fine TuningConstructive FeedbackLightGBMLarge Language Models (LLM)Ultra Low LatencyMachine Learning+3

Software Engineering Manager

Promoted

Jul 2019Mar 2022 · 2 yrs 8 mos

  • Led a 20-person team to design and launch a real-time bidding platform from scratch, delivering over $21M/year in profit and scaling to millions of QPS.
  • Architected and deployed ML pipelines for model training, prediction, and refresh cycles — powering core monetization systems.
  • Developed ML models to accurately predict the real-time bid.
  • Developed infrastructure to support real-time modification of predictions based on streaming data signals.
  • Implemented failover and resilience strategies to ensure system reliability at scale.
  • Pioneered exploration-based strategies for new traffic acquisition with minimal regret.
  • Mentored backend and ML engineers, driving a strong culture of code/design review and system thinking.
Constructive FeedbackLightGBMUltra Low LatencyMachine LearningFeature EngineeringPredictive Modeling+1

Sr Lead Engineer

Sep 2016Mar 2022 · 5 yrs 6 mos

LightGBMUltra Low LatencyMachine LearningFeature EngineeringPredictive ModelingHigh Availability (HA)

Sr. R&D Engineer

Jan 2014Mar 2022 · 8 yrs 2 mos

LightGBMUltra Low LatencyMachine LearningFeature EngineeringPredictive Modeling

Google

Staff Software Engineer

Mar 2022May 2023 · 1 yr 2 mos

  • Integrated B2B product categories into existing search pipelines.
LightGBMMachine Learning

Amazon.com

2 roles

Software Development Engineer

Apr 2013Dec 2014 · 1 yr 8 mos · Bengaluru Area, India

  • Integrated Pottermore.com with Kindle, modifying Mobi content format to support personalized experiences.
  • Contributed to the refresh of the Amazon Instant Video app for Google TV and Sony Bravia platforms, improving UI responsiveness and content delivery.

Software Developer Engineer

Nov 2010Mar 2012 · 1 yr 4 mos · Chennai Area, India

  • Built core infrastructure for scalable ad delivery systems, laying the foundation for high-throughput, low-latency operations.
  • Designed backend services used across multiple products, demonstrating strong full-stack backend capabilities in a fast-paced environment.

Directi

Software Developer

Jun 2010Nov 2010 · 5 mos · Mumbai

Education

Indian Institute of Technology, Roorkee

Master of Computer Applications (M.C.A.) — Computer Software Engineering

Jan 2007Jan 2010

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