May 2023 – Jan 2025 · 1 yr 8 mos · Dubai, United Arab Emirates · On-site

• Led consumer products portfolio for the dominant FinTech unicorn in GCC region. Worked with a team of 4 Product Leads, 8 PMs and developers, UXR and analysts (65+ team members) spread across KSA, the UAE, Vietnam, Egypt and Germany
• 1. Checkout and Instore
• 2. Core App Experience for iOS, Android and Web platforms
• 3. Customer Support and Automation
• 4. Customer Engagement
• Major Initiatives that I led
• 1. Built Checkout platform balancing customer experience, country specific, risk and regulatory compliance aspects across 4 GCC countries Tamara is operational in
• 2. Launched scalable and innovative KYC component on Android and iOS apps, delivering more than xx% KYC coverage across transacting customer base
• 3. Delivered the highest ever app ratings (4.7 on both iOS and AOS), with apprx 10M app install base
• 4. Integrated conversational AI deeply into customer support functions, both preventive and reactive incident management
• 5. Launched industry-first buyer protection program in the MENA region
• 6. Launched product managers' competency framework across the org and standardised hiring and performance management on its basis

Mar 2020 – Present · 6 yrs 1 mo

• Knowledge sharing with the community. Running the site ProductSummaries.com, focused on helping product managers and product leaders remain updated with the latest in their craft
• This site is and will remain free for everyone to access and read

May 2018 – Apr 2023 · 4 yrs 11 mos · Bengaluru, Karnataka, India

• Created, scaled "zero to one" and mature products for the e-commerce market leader in India
• I had been leading 3 product lines, working with a team of 7 PMs. Total team size: 70. The area of ownership included both front-end experiences and backend capabilities needed to support them across Flipkart's Android, iOS apps and websites
• Order placement experience (cart / checkout) and order orchestration platform for all of Flipkart's marketplaces
• Product Page for all of Flipkart platforms and businesses
• User identity, login, account management and address intelligence products
• In other roles at Flipkart, I had
• Led and grew 'Offices & Institutions' biz line by 150%+ in one year. This biz is having XXX million USD annual top line and catering primarily to an SMB and SOHO customer base
• Conceptualised, built, launched and led Flipkart Ideas - the content-led commerce product from Flipkart (https://stories.flipkart.com/flipkart-ideas/)
• 0 to XXX '000 Daily Active Users
• Led time-critical product initiative to raise funds towards Covid relief efforts in India. Raised around 2M USD with purely product levers (https://stories.flipkart.com/volunteer-team-check-out-giving-pandemic/)
• Led consumer and seller communication platform through BBD'18 (https://stories.flipkart.com/bigbilliondays2018/)

Aug 2016 – May 2018 · 1 yr 9 mos · New Delhi Area, India

• Owned mobile website and desktop products - scaled them to be the largest sites for enjoying music in India, as part of product strategy to dominate competition right from top of the traffic funnel
• Owned horizontal products in Analytics, Recommendation Systems, Search Engine Optimisation (SEO) and Growth across iOS, Android apps and WAP / Web sites
• Scaled up the product through organic growth and with lower CAC. Grew V/UV by 30% and MAUs by 4X in a year, through organic growth levers
• Owned traffic monetisation and mWeb --> app download funnel optimisation at massive scale (35M+ MAU). Grew the funnel by 8X within a year.
• Owned hiring, developing and mentoring product managers. Worked with a team of 4 PMs

May 2015 – Aug 2016 · 1 yr 3 mos · New Delhi Area, India

• Zopper had been a series-B start-up in the hyperlocal commerce domain
• Zopper Retail (EasyPOS) got acquired by Flipkart Group (https://inc42.com/buzz/flipkarts-phonepe-acquires-pos-platform-zopper-retail/)
• 1. Led a greenfield initiative of building a desktop site within 2 months. Probably first of its kind in hyper-local domain in India and involving unique trade-offs among product selection, seller density, time-to-market and technical complexity
• 2. Built mobile site from scratch which resulted in driving 10% of all orders placed and also supported Category and marketing team's activities to drive orders through PLAs and partnerships
• 3. Integrated POS platform (acqui-hired startup called EasyPOS) with the existing seller-side products
• 4. Built an innovative and cost-effective Android app automating merchant onboarding workflows. Resulted in 50% lower time to onboard and cost savings of up to 2,000 K INR
• 5. Set up product function at the start up, hired 4 PMs in a year, helped a couple non-PM professionals to transition into PM function successfully

Apr 2011 – May 2015 · 4 yrs 1 mo · Noida, Uttar Pradesh, India

• Led consumer products for Naukri.com, market-leader in job classified space in India. Naukri is the lynchpin product from InfoEdge India - India's first listed decacorn
• Highlights
• 1. Owned user growth and engagement charters. At one point, the only PM to manage these areas
• 2. Built products to bring jobseekers back to site mainly through effective and personalised CRM interventions, onsite conversion optimisation and contextual reactivation programs
• 3. Built an SEO-friendly product over the course of 3 years. Traffic contribution from organic search channel moved from 7% to 22%. This had been achieved through proposing and executing a programmatic SEO content strategy
• 4. Mentored new hires and summer interns in product roles

Apr 2010 – May 2010 · 1 mo · Mumbai, Maharashtra, India

• Conceptualised and conducted a market research study for one of Disney's key target audience. Presented to exec leadership

Jul 2006 – Jun 2009 · 2 yrs 11 mos · Bengaluru, Karnataka, India

• At Dell, I worked as a Linux kernel engineer; testing and troubleshooting bugs on Dell servers and storage hardware with RedHat and SLES Operating Systems
• Delivered impact while working with a cross-cultural team across 3 continents