A

Ankush S.

CEO

Amsterdam, North Holland, Netherlands13 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led redesigns that significantly improved conversion rates.
  • Mentored and managed designers across multiple projects.
  • Expertise in harmonizing customer experiences through AI.
Stackforce AI infers this person is a versatile designer with strong expertise in E-Commerce and Fintech industries.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Design StrategyMobile Application DesignUx ResearchUser Experience DesignInteraction DesignDesign ManagementProduct DesignDesign LeadershipUser Experience (ux)

Other Skills

Co-creationSenior Stakeholder ManagementProblem FramingCommunicationStakeholder ManagementMotion DesignUser Interface DesignDesign ResearchUser Experience WritingKey MetricsData VisualizationInformation DesignSustainable DesignPeople ManagementLeadership

About

I'm a designer and former product manager with an engineering background. I wear all of these hats to bring clarity around problems and balance around solutions. Learning, growth and impact are my strongest motivators. I've worked with startups, scale-ups, mid-sized orgs and large enterprises. I have worked through all stages of the product lifecycle (inception to sunset). I've helped build and expand teams and recruitment processes. I've mentored and managed designers. Industries I've worked in so far - chat, calling, gaming, e-commerce, fintech, retail.

Experience

13 yrs 10 mos
Total Experience
2 yrs 4 mos
Average Tenure
3 yrs 8 mos
Current Experience

Ikea

4 roles

AI Assignment Leader

Promoted

Nov 2025Present · 5 mos · Amsterdam, North Holland, Netherlands

  • Connecting the dots across different parts of IKEA's digital touchpoints to harmonise customer experience
Artificial Intelligence (AI)Design StrategyCo-creationSenior Stakeholder Management

Senior Product UX Designer - App

Promoted

Mar 2024Nov 2025 · 1 yr 8 mos · Amsterdam, North Holland, Netherlands

  • Reimagining the upper funnel of the global IKEA app
  • Led a redesign of IKEA app’s home for 25 countries which led to 3x conversion
  • Piloting new AI use-cases; mentoring designers
Mobile Application DesignProblem FramingCo-creationSenior Stakeholder ManagementUX ResearchArtificial Intelligence (AI)+1

Acting UX Pillar Lead - Web Checkout

Jan 2023Aug 2023 · 7 mos · Amsterdam, North Holland, Netherlands

  • A player/coach role where I
  • Enabled a great team of designers to get involved 3 steps earlier in the workflow
  • Drove a new process to trim the number of meeting hours for everyone by 60%
  • Simplified cross-functional collaboration and increased shipping speed
Co-creationProblem FramingStakeholder ManagementDesign ManagementDesign Strategy

Senior Product UX Designer - Sales & Payments

Aug 2022Mar 2024 · 1 yr 7 mos · Amsterdam, North Holland, Netherlands

  • Helped IKEA improve their online customer journeys with a focus on the checkout stages
Co-creationProblem FramingUser Experience DesignInteraction DesignCommunication

Tide

3 roles

Senior Product Designer and Design Manager - Accounting

Oct 2021May 2022 · 7 mos · Remote

  • A player/coach role where I
  • Delivered 0-1 design for Tide's accounting product, built in partnership with Sage Group PLC
  • Helped a report avoid a PIP by elevating their craft
  • Introduced and drove new processes in hiring and collaboration
  • Contributed to Tide's new Portal design system
Senior Stakeholder ManagementProduct DesignCo-creationProblem FramingDesign ManagementUX Research+1

Senior Product Designer and Design Manager - Credit

Promoted

May 2021Sep 2021 · 4 mos · Remote

  • All of the below + led the design squad in a player-coach role
Senior Stakeholder ManagementProduct DesignProblem FramingDesign ManagementUX ResearchMobile Application Design+1

Senior Product Designer - Credit

Aug 2020Apr 2021 · 8 mos · Remote

  • Led design for Tide's lending products
  • Set up processes to elevate UX maturity
  • Contributed to design system updates
  • Mentored designers
Senior Stakeholder ManagementProduct DesignProblem FramingInteraction DesignUX ResearchMobile Application Design+1

Makemytrip

Lead Interaction Designer

Mar 2020Aug 2020 · 5 mos

  • Worked on B2B and B2C designs across business verticals
  • Mentored designers across projects
Problem FramingStakeholder ManagementCommunicationDesign LeadershipUser Experience (UX)Mobile Application Design

Goibibo

Lead Interaction Designer

Aug 2019Aug 2020 · 1 yr

  • Owned design for 2 verticals - Experiences and User-generated Content
  • Drove new processes to elevate UX maturity
  • Worked on product design across verticals
  • Mentored designers
Co-creationStakeholder ManagementDesign LeadershipUser Experience (UX)Mobile Application DesignDesign Strategy

Verloop

Freelance Product Designer

Nov 2018Nov 2018 · 0 mo

  • Worked on a 2-week project to redesign Verloop's core offering - their chatbot platform catered to businesses across verticals with marquee clients like Apollo Munich Health Insurance, Nykaa and others.
Motion DesignInteraction DesignUser Interface DesignUX ResearchDesign ResearchUser Experience (UX)

Directi

4 roles

Founding team member - Product and design @Kapow

Promoted

Oct 2016Oct 2018 · 2 yrs

  • Kapow (https://kapow.games) - Netflix for mobile games; Kapow is a platform for gamers and HTML5 game developers
  • Designed 0-1 UX for Kapow's website and apps (Android and iOS)
  • Designed dashboard and tools for Kapow's external partners
  • Owned UX Writing - notifications, in-app copy, website, marketing, and support templates
  • Owned notification strategy for user engagement and retention
  • Owned App Store Optimization on the Apple App Store and Google Play Store
  • Contributed to branding, marketing videos and Facebook ad-campaigns
Co-creationProblem FramingStakeholder ManagementCommunicationUX ResearchMobile Application Design

Associate Product Manager and Interaction Designer @Ringo and Zeta

Promoted

Apr 2015Oct 2016 · 1 yr 6 mos

  • Ringo (http://ringo.co) - Low-cost international calling for everyone (Featured by TNW - The Next Web)
  • Designed and executed multiple features within the Ringo iOS and Android app
  • Carried out user studies and user surveys for feature research
  • Designed tools for call monitoring by law-enforcement agencies
  • Zeta (https://zeta.in) - Digital payment solutions for enterprise
  • Designed wireframes and interactions for the in-app digital card experience
  • Delivered end-to-end pilot digital customer loyalty solutions for brands like KFC, Coca Cola and others
  • Planned and executed field research before/after product launch
Co-creationStakeholder ManagementCommunicationUX ResearchMobile Application Design

Associate Product Manager and Interaction designer @Tring and Riva Careers

Promoted

Jul 2014Apr 2015 · 9 mos

  • Tring (http://tring.me) - Cheap VoIP calls to any phone from anywhere in the world
  • PM for Tring on Android and iOS
  • Designed mockups, copy and wireframes for Tring's apps and website
  • Riva Careers (http://careers.riva.co)
  • 0-1 PM for a new portal
  • Led design, ideation and launch
Co-creationStakeholder ManagementCommunicationUX ResearchMobile Application Design

Product Quality Expert

Feb 2012Jul 2014 · 2 yrs 5 mos

  • Talk.to – A cross-platform messaging app on desktop, web and mobile
  • Owned testing (UI/Functional/Exploratory) for mobile (Android, iOS & Windows Phone)
  • Oversaw user research, product and competitor analysis, user feedback analysis
  • Initiated, built and managed an online community of beta testers for Talk.to
UX Research

9 dot 9 media

2 roles

Associate Web Researcher

Sep 2010Aug 2011 · 11 mos

  • Market Research, Feature Research and Consumer Electronics Reviews

Dev intern

Jun 2010Jul 2010 · 1 mo

  • Designed the backend architecture of a CRM system to allow 9dot9 Media to manage their business clients

Education

Dr. A.P.J. Abdul Kalam Technical University

Bachelor of Technology - BTech — Information Technology

Aug 2007Jul 2011

Ramjas School, New Delhi

High School Diploma

Jan 2007Present

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