Ankush S.

CEO

Amsterdam, North Holland, Netherlands13 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led redesigns that significantly improved conversion rates.
Mentored and managed designers across multiple projects.
Expertise in harmonizing customer experiences through AI.

Stackforce AI infers this person is a versatile designer with strong expertise in E-Commerce and Fintech industries.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Design StrategyMobile Application DesignUx ResearchUser Experience DesignInteraction DesignDesign ManagementProduct DesignDesign LeadershipUser Experience (ux)

Other Skills

Co-creationSenior Stakeholder ManagementProblem FramingCommunicationStakeholder ManagementMotion DesignUser Interface DesignDesign ResearchUser Experience WritingKey MetricsData VisualizationInformation DesignSustainable DesignPeople ManagementLeadership

About

I'm a designer and former product manager with an engineering background. I wear all of these hats to bring clarity around problems and balance around solutions. Learning, growth and impact are my strongest motivators. I've worked with startups, scale-ups, mid-sized orgs and large enterprises. I have worked through all stages of the product lifecycle (inception to sunset). I've helped build and expand teams and recruitment processes. I've mentored and managed designers. Industries I've worked in so far - chat, calling, gaming, e-commerce, fintech, retail.

Experience

13 yrs 10 mos

Total Experience

2 yrs 4 mos

Average Tenure

3 yrs 8 mos

Current Experience

Ikea

4 roles

AI Assignment Leader

Promoted

Nov 2025 – Present · 5 mos · Amsterdam, North Holland, Netherlands

Connecting the dots across different parts of IKEA's digital touchpoints to harmonise customer experience

Artificial Intelligence (AI)Design StrategyCo-creationSenior Stakeholder Management

Senior Product UX Designer - App

Promoted

Mar 2024 – Nov 2025 · 1 yr 8 mos · Amsterdam, North Holland, Netherlands

Reimagining the upper funnel of the global IKEA app
Led a redesign of IKEA app’s home for 25 countries which led to 3x conversion
Piloting new AI use-cases; mentoring designers

Mobile Application DesignProblem FramingCo-creationSenior Stakeholder ManagementUX ResearchArtificial Intelligence (AI)+1

Acting UX Pillar Lead - Web Checkout

Jan 2023 – Aug 2023 · 7 mos · Amsterdam, North Holland, Netherlands

A player/coach role where I
Enabled a great team of designers to get involved 3 steps earlier in the workflow
Drove a new process to trim the number of meeting hours for everyone by 60%
Simplified cross-functional collaboration and increased shipping speed

Co-creationProblem FramingStakeholder ManagementDesign ManagementDesign Strategy

Senior Product UX Designer - Sales & Payments

Aug 2022 – Mar 2024 · 1 yr 7 mos · Amsterdam, North Holland, Netherlands

Helped IKEA improve their online customer journeys with a focus on the checkout stages

Co-creationProblem FramingUser Experience DesignInteraction DesignCommunication

Tide

3 roles

Senior Product Designer and Design Manager - Accounting

Oct 2021 – May 2022 · 7 mos · Remote

A player/coach role where I
Delivered 0-1 design for Tide's accounting product, built in partnership with Sage Group PLC
Helped a report avoid a PIP by elevating their craft
Introduced and drove new processes in hiring and collaboration
Contributed to Tide's new Portal design system

Senior Stakeholder ManagementProduct DesignCo-creationProblem FramingDesign ManagementUX Research+1

Senior Product Designer and Design Manager - Credit

Promoted

May 2021 – Sep 2021 · 4 mos · Remote

All of the below + led the design squad in a player-coach role

Senior Stakeholder ManagementProduct DesignProblem FramingDesign ManagementUX ResearchMobile Application Design+1

Senior Product Designer - Credit

Aug 2020 – Apr 2021 · 8 mos · Remote

Led design for Tide's lending products
Set up processes to elevate UX maturity
Contributed to design system updates
Mentored designers

Senior Stakeholder ManagementProduct DesignProblem FramingInteraction DesignUX ResearchMobile Application Design+1

Makemytrip

Lead Interaction Designer

Mar 2020 – Aug 2020 · 5 mos

Worked on B2B and B2C designs across business verticals
Mentored designers across projects

Problem FramingStakeholder ManagementCommunicationDesign LeadershipUser Experience (UX)Mobile Application Design

Goibibo

Lead Interaction Designer

Aug 2019 – Aug 2020 · 1 yr

Owned design for 2 verticals - Experiences and User-generated Content
Drove new processes to elevate UX maturity
Worked on product design across verticals
Mentored designers

Co-creationStakeholder ManagementDesign LeadershipUser Experience (UX)Mobile Application DesignDesign Strategy

Verloop

Freelance Product Designer

Nov 2018 – Nov 2018 · 0 mo

Worked on a 2-week project to redesign Verloop's core offering - their chatbot platform catered to businesses across verticals with marquee clients like Apollo Munich Health Insurance, Nykaa and others.

Motion DesignInteraction DesignUser Interface DesignUX ResearchDesign ResearchUser Experience (UX)

Directi

4 roles

Founding team member - Product and design @Kapow

Promoted

Oct 2016 – Oct 2018 · 2 yrs

Kapow (https://kapow.games) - Netflix for mobile games; Kapow is a platform for gamers and HTML5 game developers
Designed 0-1 UX for Kapow's website and apps (Android and iOS)
Designed dashboard and tools for Kapow's external partners
Owned UX Writing - notifications, in-app copy, website, marketing, and support templates
Owned notification strategy for user engagement and retention
Owned App Store Optimization on the Apple App Store and Google Play Store
Contributed to branding, marketing videos and Facebook ad-campaigns

Co-creationProblem FramingStakeholder ManagementCommunicationUX ResearchMobile Application Design

Associate Product Manager and Interaction Designer @Ringo and Zeta

Promoted

Apr 2015 – Oct 2016 · 1 yr 6 mos

Ringo (http://ringo.co) - Low-cost international calling for everyone (Featured by TNW - The Next Web)
Designed and executed multiple features within the Ringo iOS and Android app
Carried out user studies and user surveys for feature research
Designed tools for call monitoring by law-enforcement agencies
Zeta (https://zeta.in) - Digital payment solutions for enterprise
Designed wireframes and interactions for the in-app digital card experience
Delivered end-to-end pilot digital customer loyalty solutions for brands like KFC, Coca Cola and others
Planned and executed field research before/after product launch

Co-creationStakeholder ManagementCommunicationUX ResearchMobile Application Design

Associate Product Manager and Interaction designer @Tring and Riva Careers

Promoted

Jul 2014 – Apr 2015 · 9 mos

Tring (http://tring.me) - Cheap VoIP calls to any phone from anywhere in the world
PM for Tring on Android and iOS
Designed mockups, copy and wireframes for Tring's apps and website
Riva Careers (http://careers.riva.co)
0-1 PM for a new portal
Led design, ideation and launch

Co-creationStakeholder ManagementCommunicationUX ResearchMobile Application Design

Product Quality Expert

Feb 2012 – Jul 2014 · 2 yrs 5 mos

Talk.to – A cross-platform messaging app on desktop, web and mobile
Owned testing (UI/Functional/Exploratory) for mobile (Android, iOS & Windows Phone)
Oversaw user research, product and competitor analysis, user feedback analysis
Initiated, built and managed an online community of beta testers for Talk.to

UX Research