Jul 2021 – Sep 2024 · 3 yrs 2 mos · Gurugram, Haryana, India

• Leading end-to-end design in cross-functional experience teams with UX and content designers, researchers, PMs, engineers, marketing, legal and business stakeholders.
• Key projects include building AdaniOne platform, Adani Total Gas Mobile App and the crafting of the digital onboarding experience for an Airport travel platform.
• Leading the growing team of 12 designers that are focused on developing and delivering on the roadmap.
• Generate experience design direction, personas, user journeys, mind maps, usability analysis, heuristic evaluations, and conduct design thinking workshops for a collaborative gain.

Mar 2020 – Jul 2021 · 1 yr 4 mos · Noida, Uttar Pradesh, India

• Define how the user experience of the client’s products should be, set the values for a good experience, set the values for the UX`s team and define the paths.
• Identify problems with UX designs and offering suggestions and feedback to resolve them.
• Work closely with client stakeholders, business analyst to define the experience strategy and interface design for the project.
• Create a set of KPI’s to measure the success of approach that supports corporate and product level strategies and specific use cases based on product requirements.

Jul 2018 – Jun 2020 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Designed and innovated complex digital solution for enhancing the experience of the diagnostic Imaging Console (MRI, CT) operators.
• Facilitated multiple workshops like design sprint, priority workshop, and MVP.
• Worked on evaluative and generative research of conceptual features on order to align the experience with user’s needs.

Aug 2016 – Jul 2018 · 1 yr 11 mos · Noida Area, India

• Manage the design phase of each project, including the development and execution of design with an understanding and focus towards implementing corporate-wide UX and visual design standards.
• Bring the perspective of the user (their needs and problems) into the decisions the business makes everyday and advise about what works for the customers and what won’t.

Sep 2015 – Aug 2016 · 11 mos · Bengaluru Area, India

• Craft design solutions through sketches, wireframes, storyboards, UI flow charts, high fidelity mockups, and interactive prototypes for Indian online marketplace.
• Deliver detailed designs to agile scrum teams continuously throughout product sprints.
• Partner with the development team to drive the successful implementation of designs and to resolve implementation issues.

Jan 2015 – Sep 2015 · 8 mos · Noida Area, India

• Design and deliver wireframes, user stories, user journeys, and mockups optimised for a wide range of devices and interfaces for health insurance marketplaces.

May 2013 – Jan 2015 · 1 yr 8 mos · Noida Area, India

• Craft design and execute all digital advertising needs (banners, mailers, content modules, etc.
• Contribute in creative brainstorming sessions and drive ideas from concept through to completion. (i.e. shopping experiences, pages, social, marketing campaigns, etc.)

May 2011 – Apr 2013 · 1 yr 11 mos · Gurgaon, India

• Translate client business requirements, user needs, technical requirements into designs that are visually enticing, easy to use, and emotionally engaging.
• Figma Sketch Adobe Xd Adobe cc Invision Marvel Axure RP Photoshop