Sep 2023 – Jul 2024 · 10 mos · Remote

• Subject Matter Expert on the following :-
• 1. Mobile app Testing software - Bugs , Crashes
• 2. Analytics Tools - Omniture , Google analytics
• 3. Feature rollout strategy and tools
• 3.1 Web hosting strategy and tools
• 4. E-commerce
• 5. Fintech and Merchant Banking

Jul 2023 – Present · 2 yrs 10 mos · Remote

• Current Clients Include Industries :- Constructions , Renewable Energy , Logistics
• Independent Product Advisor - Covering areas Digital Commerce , Fintech(Banking rail setups) , ERP and Accounting setup , PnL mapping using product workflow and achieve monetization.
• VC pitch-decks , Product roadmaps , Incorporating pure play product culture.
• A pro-bono product consultant on weekends, helping startups in their 0 to 1 journey and then from 10 to million which is completely domain/industry agnostic. You have a trivial business problem which needs user behavior workflow , lets get in touch !
• Mentoring teams at young startup on establishing a successful and scalable product organization, touching on areas such as: Product design, Product Management , user interviews, Agile methodologies global expansion, and pricing strategy.

Jul 2023 – Jun 2024 · 11 mos

• I help the founding team with pure playbook on Product Management and Digital Monetization strategy covering following aspects
• 1. Core Product Management principles
• 2. Product Design systems - Global Design philosophy
• 3. Agile methodologies
• 4. Setting up the P&T vertical from ground up
• 5. Mobile First product thinking and Product platform build upon MERN stack with Industry first standards for Platform PM - RBAC , Hybrid ACL , Oauth 2.0 framework , MFA ,Order Management Lifecycle, Workflow management , OpenAPIs
• 6. Data Analytics - Firebase-Crashanalytics , Google Analytics , A/B test framework

Apr 2021 – Apr 2024 · 3 yrs · Gurugram, Haryana, India · On-site

• Helping Companies/Enterprise Onboard Egencia in Smooth, Frictionless & DIY manner for SME, MNCG, Strategic.
• Optimize Onboarding Funnel to make an enterprise Booking and Invoice ready on Egencia platform. Reduce the TAT involved by relative 25% to onboard a SME company.
• Platform PM lead for the Client(Enterprise) onboarding platform stitching between Salesforce to Egencia Middleware and Reporting funnel.
• ML powered Recommendations in Onboarding Self guided setup
• Multi-hierarchy Custom Data field as per Business usecase need
• Orchestrated the Egencia SaaS API Business Suite(3rd Party Open 14 APIs), Developer Centre - Empower TnE space for Scalability of SME , MNCG via Expense Partner and Direct Client integration
• 0 to 1 launch of Egencia’s Developer Centre https://www.egencia.com/developer-center/
• Pricing and Bundling of Product Offering, SIT(System Integration Team) setup , Press Release launch
• Empowering the Travel Manager via Consolidated(& Personalized) TM Dashboard, Notification Centre
• Personalized dashboard to help Cross-sell and up-sell Travel products
• UI/UX and Usability study backed product (worked with 40+ enterprise globally)

Oct 2020 – Mar 2021 · 5 mos

• Envisioned the Enterprise Payment solutions for Large Merchants solving their Funding and
• Disbursal needs (Bills , Salaries, Contact Mgmt , Wallet Gratification ,Gift Coupons) . Providing SaaS solutions to SME/MME
• Vendor Payments Invoices and Expenses SaaS offerings
• Building holistic products for Account Payable and Account Receivable Vendor Needs
• Solving Merchants Communication and Training - upskill them to use products
• Creating powerful and scalable Business API suite
• Build modules for Functional and Data Access Control level to support organization privacy and team access layer[Custom Approval Workflow Matrix]
• ACL as combination of RBAC(Role based Access Control) and ABAC(Attribute based access control) for complex Identity management
• Implementation of Hybrid model of multi-tenant architecture for product lines

Aug 2018 – Sep 2020 · 2 yrs 1 mo

• Product owner of Business with Paytm App(Android and iOS), platform serving millions of Offline Merchants(Unorganised sector) across India.
• Acted has the Horizontal and Vertical(Payments) Product Manager
• Solving their Settlement and Reconciliation Need
• 2X improvement of App Engagement metrics , Retention , Growth and End to End Ownership
• Onboarding Funnel Optimization to provide a frictionless onboarding to Merchants.
• Ensuring the overall Merchant experience and drive Payment features on App.

Aug 2016 – Jul 2018 · 1 yr 11 mos · Noida, Uttar Pradesh, India · On-site

• Managed the Regional Languages Android App of TOI spanning across 7 Languages
• Improvement of Screenviews ,Session and Videos through product enhancements
• Notification Content Strategy to boost Sessions and new traffic acquiring
• Funnel Optimization and User Retention
• Maintain the D1(5-8% improvement),D7 , MAU alongwith other App Metrics
• ‣Spearheading Strategic Initiatives on TOI Android Platform
• App in App | TOI Personal Assistant (One assistant for all your needs, App Retention increased from 43% to 52%)
• Saver (Personalized Coupon based utility in TOI App)
• Mobile Number Login and Sign Up
• (Capturing User Demographics and tapping the Vernac users)
• ‣Handling specials (Election, Budget etc)
• ‣Revenue and Ads Monetization [DFP and Network]
• Garnering Additional revenue opportunities[5x growth] via Ad-slots optimization
• Outstream Video, Leadgen Ads and Mediation Partner
• ‣Video Discovery
• Productification of Videos leading to an avg increase of 25% and 33% videoviews monthly on Desktop and App respectively.
• Improved CTR on stories
• Improved Instream Ads revenue
• ‣A/B Platform
• Comparative analysis of various A/B Techniques ELB based , Using A/B platforms like Optimizely , Firebase
• Onboarded Google Firebase for successful Phased Product rollouts
• ‣Managing Regional Mirror Sites and Apps :: Mumbai , Bangalore,Pune and Ahmedabad
• 2x increase in Pageview and UVs for Site
• 60% increase in the App MAU with improved retention rates

Dec 2015 – Aug 2016 · 8 mos

• Product Owner of the Web Checkout Process and the Order Management System across SD Ecosystem.
• Projects Include:-
• ★ Single Page checkout - Enhancing the Buyflow and Checkout/Cart Experience thus improving conversions and success rate- Leading to incremental 1500 suborders[web platform]
• ★Digital Goods Lifecycle and Fulfillment-Real time Integration with third party clients-Electronic Fulfillment of products reducing SCM Cost and building scalable framework. Boosting Category Sales with incremental 2000 suborders/day
• ★ Mobile Only Sign up and Login [Web,Wap,APP Platform] - Inc in Conversion and New user Acquisition[~5500 across platform and improving the login success rate]
• ★ Loan[Financing] Platform Building and integration with the third parties - Inc in Conversion[~700 suborder] and FTU
• ★ Bin based Dynamic PG switching - Payment Success Rate Optimization[improved by relative 3%]
• ★ Order Management System Workflows
• ★ Preorder and Prebook system
• Responsibilities Include:
• ‣ Defining and Analyzing the Business Usecase
• ‣ Developing and documenting (via wireframes) detailed user experience specifications for highly interactive interfaces
• ‣ Define Product Vision, Product Strategy ,Conceptualizing the Product Roadmap, Requirement Gathering and Documentation, Stakeholder Management and Ope-rationalization
• ‣ Research and prioritize user requirements, strategic and business requirements, and functional requirements
• ‣ Data Driven Approach for enhancing and conceptualizing Product Feature

May 2014 – Nov 2015 · 1 yr 6 mos

• Key projects :
• ‣ Managing Seller Inv,Price and Margins
• ‣ Integration of ERP system with other Systems[OMS,Shipping and Finance]
• Forming a real time platform to generate the Invoice,DM,CM for PG,Courier Party and Seller and sending it to Oracle-ERP .Build a Rule Engine and Aggregator for the Snapdeal's Accounts Payables .
• ‣ Integration of Wallet with Payments
• ‣ Time stamp based Inventory update Sync it with Unicommerce system
• ‣ Absurd Pricing Control-Preventing pricing error building System checks
• ‣ Seller Protection Policy-To incentivise seller in payment refunds and reconciliation
• ‣ Trade Scheme-Slab Based Margins for Seller
• ‣ Seller Tools:Seller Dashboard, Inventory and Pricing Panels
• ‣ Seller Analytics: Seller ranking on Product Pages ,Margin Layer Analysis
• ‣ Conceptualization of BI Solutions(Tableau) for Inv,Pricing and Margins
• Responsibilities Include:
• ‣ Define Product Vision, Product Strategy ,Conceptualizing the Product Roadmap, Requirement Gathering and Documentation, Stakeholder Management and Ope-rationalization , Definition of User Workflows.
• ‣ Setting up reporting and providing data analysis for the Product Feature
• ‣ Data Driven Approach for enhancing and conceptualizing Product Feature
• ‣ Working in the Cross Functional Environment
• ‣ Automation of Workflows and Managing the Panels

Jan 2014 – Apr 2014 · 3 mos

• Worked on the internal Search Optimization(Web,WAP, App)
• Developed A Item to Item based, (Collaborative Filtering) Recommender system using Hadoop and Mahout Technologies.
• Search Metrics(DemoGraphics Analysis)
• Grouping Logic