Sep 2022 – Sep 2024 · 2 yrs · Gurugram, Haryana, India

• Drove strategic partnerships for Augmented Reality Ads
• for Meta Spark platform. Helped brands to develop, execute and launch their immersive AR experiences on IG & FB that shaped consumer brand narratives with AR to find their inlay into the Metaverse.

Apr 2022 – Sep 2022 · 5 mos

Mar 2021 – Aug 2022 · 1 yr 5 mos

• Leading businesses and marketing efforts launching creative campaigns with proven effectiveness, crafting consumer narratives as client partner across some iconic brands in the country.

Oct 2019 – May 2020 · 7 mos · Hyderabad, Telangana, India

Dec 2013 – Mar 2016 · 2 yrs 3 mos · Mumbai Area, India

• My current job role involves brand strategy, brand development & brand communications on brands like Pond's (Unilever) & IDBI Federal Insurance.

Sep 2011 – Dec 2013 · 2 yrs 3 mos · Mumbai Area, India

• Efficiently involved in brand strategy & brand communications for some successful campaigns like, 100% Real (Kissan), Inspire (Kissan), Ramadan (Blue Band Pakistan) & Bradman (Sri Lanka), etc.
• Played a stellar role in executing, conceptualizing & implementing strategic BTL activations and promos for the brand
• Successfully won two consecutive Effie’s (2011 & 2012) for two digital & on-ground campaigns, ‘Kissanpur’ & ‘Jammyart’ for Kissan
• Holds the distinction of launching new product variants thus expanding the product portfolio
• Served as client’s primary contact for day-to day work wherein responsible for all the ATL & BTL level communication
• Essayed a key role in understanding:
• o Current market share, brand health and thus identifying key marketing opportunities
• o New product launches and the ever changing consumer behavior in a dynamic FMCG industry
• Significantly developed and launched various marketing activities on Facebook for the brand

Jun 2010 – Jun 2011 · 1 yr · Gurgaon, India

• Holds the distinction of being a part of the team that launched the successful value campaign, ‘Kitna Deti Hai’ along with 5 other TVC’s and 4 Audio Visuals which were key strategic projects for the brand
• Monitored other campaigns like CNG range launch and tactical brand corporate communication
• Proactively worked on “Do Not Drink & Drive” viral ads & print release as a New Year Greeting
• Played a stellar role in putting together strategies, concepts and way forward on various projects

Mar 2009 – Jun 2011 · 2 yrs 3 mos · Gurgaon, India

• Involved in Brand Communications for brands like, Sony Ericsson, Mother Dairy, Volini & Rosebys. Part of the team that launched the campaign 'Spark Something' with the new brand ambassador Kareena Kapoor.

May 2007 – Jun 2007 · 1 mo · Hyderabad Area, India

• I did my summer internship with E-city Films, a part of the Essel group.I was responsible for business development for their movie business in Coastal Andhra Pradesh,identifying single screen theaters for the distribution of its first Telugu movie, Shankar Dada Zindabad and also work for acquisition of properties for their future expansions.