Neha Yadav

Digital Marketing Specialist

New Delhi, Delhi, India6 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Diverse portfolio in branding and visual identity.
Experience across multiple industries and international clients.
Expertise in user-centered design and digital marketing.

Stackforce AI infers this person is a Visual and UI Designer with expertise in B2B SaaS and digital health industries.

Contact

nyadav2080@gmail.com LinkedIn

Skills

Core Skills

User Interface DesignVisual DesignBranding & IdentitySaasDigital MarketingUi DesignUser Experience Design

Other Skills

User-centered DesignFigmaAdobe PhotoshopAdobe IllustratorMarketing DesignGraphic DesignB2BResponsive Web DesignWireframingDesign Style GuidelinesInfographicsJourney MappingFashion DesignDigital PrintsEmbroidery Samples

About

I'm a Visual and User Interface Designer with industry experience in product-led and service-based companies. I have professional background across multiple industries and international clients, along with a diverse portfolio in branding & visual identity. My alma mater includes Srishti Institute of Art, Design and Technology & Pearl Academy. Industries: Healthcare, Insurance, Real Estate, Sales Analytics, FMCG, Beverage, Fashion, and Telecom across US & Indian markets. Client/work portfolio: http://tinyurl.com/yxavrrft Academic portfolio: be.net/nehaayadav

Experience

6 yrs 5 mos

Total Experience

2 yrs 1 mo

Average Tenure

2 yrs 8 mos

Current Experience

Dariohealth

Marketing Designer

Sep 2023 – Present · 2 yrs 8 mos · Gurugram, Haryana, India

DarioHealth (NASDAQ:DRIO) is a leading digital health company, delivering personalised and dynamic interventions for diabetes, hypertension, weight management, musculoskeletal pain, and behavioural health.
Design, conceptualise and executing digital visual experiences across multiple devices and platforms. Collaborating and working closely with B2B, Enrolment, Clinical, QA/RA and R&D to deliver conceptual ideas into internal, sales and client-oriented digital designs.
Shape, implement and consistently improve brand & design guidelines for internal teams and external clients/partners. Educating on best practices to ensure brand excellence across the org.

User-centered DesignVisual DesignUser Interface DesignFigmaAdobe PhotoshopAdobe Illustrator

Squadstack

2 roles

Senior Visual Designer

Promoted

Apr 2022 – Aug 2023 · 1 yr 4 mos · Noida, Uttar Pradesh, India

Working and collaborating cross-functionally with multiple teams of marketing, product and corporate, in a fast-paced startup environment. Working in B2B product ‘SquadStack’ an outsourcing platform that manages outbound calling efforts with a robust tech stack, A.I. with on-demand telecallers.
In addition to marketing design, also responsible for establishing and creating branding assets (design guidelines, instruction manuals, presentation templates, visual identity assets). Further, ensuring consistency and standardisation of the same across the org through regular reviews and audits.

Branding & IdentityMarketing DesignGraphic DesignVisual Design

Visual Designer II

Oct 2020 – Mar 2022 · 1 yr 5 mos · Noida, Uttar Pradesh, India

Worked on SaaS B2B product ‘Auctm’ (acquired by Ylopo, rebranded ‘MaverickRE’) a sales analytics tool for real estate teams in US market. It focused on driving early adoption of advanced analytics for the Top 5000 US residential real estate teams.
Responsible for creating digital marketing assets; pitch decks, responsive web design, market reports, infographics, social media creatives/ads, emailers, and more.

SaaSB2BDigital MarketingResponsive Web Design

Design dimensions

UX/UI Summer Intern

May 2019 – Jun 2019 · 1 mo · New Delhi, Delhi, India

Worked on a project for multi-diversified conglomerate brand ‘BABA’ - Dharampal Premchand Ltd. (DPPCL) under DS Group.
Single-handedly responsible for conceptualising and creating UI design from scratch for the re-design of their official website, along with multiple products micro-sites and mobile app.
Created sitemaps, wireframes and established design style guidelines for both, web and mobile interfaces.
Collaborated closely with front-end developers and copywriters, and oversaw the timely development of deliverables as per the client’s timeline.

UI DesignWireframingDesign Style Guidelines

Ibm

User Experience Designer

Jun 2017 – Jun 2018 · 1 yr · Bengaluru, Karnataka, India

Envisioned and created visual design for online, mobile and other digital application interfaces, to express client's brand visually within a highly interactive experience.
Designed creative visual representation of technical data, infographics, journey maps, presentation flows and design thinking tool guidelines that met client and industry specific needs.
Designed and improved interface screens from wireframes, in sync with client’s standard style guides and worked closely with UX designers to ensure that finished interfaces conformed to the overall vision created by them.
Collaborated with teams members and developers across India and USA, conducted design reviews and ensured implementation of the same throughout the development process.

User Experience DesignVisual DesignInfographicsJourney Mapping

Taika by poonam bhagat

Fashion Design Intern

Jan 2016 – Feb 2016 · 1 mo · New Delhi, Delhi, India

Responsible for development of Autumn/Winter 2017 Collection; including silhouette research, designing Shibori digital-prints for fabrics and embroidery samples.
Designs also showcased at "Khadi - Transcending Boundaries (by FDCI) 2018, New Delhi, India (images attached). Additionally, developed digital flat sketches based on client requirements.

Fashion DesignDigital PrintsEmbroidery Samples