Jan 2024 – Aug 2024 · 7 mos · On-site

• 𝐏𝐌𝐅 𝐩𝐫𝐨𝐯𝐞𝐝. 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 𝐬𝐜𝐚𝐥𝐢𝐧𝐠. 𝐑𝐞𝐚𝐥𝐢𝐳𝐞𝐝 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐛𝐮𝐢𝐥𝐭 𝐟𝐨𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐬𝐜𝐚𝐥𝐞.
• Established and Led the Supply Chain product charter | Building systems both scale ready yet flexible for 0-1 needs, implemented WMS, OMS, CMS and other fundamental builds. On a mission to create lowest cost grocery supply chain
• 📈 Scaled business from 1K to 10K+ orders per day. Reduced order processing cost by Rs 15 and improved NPS by 4pp
• Revamped Cataloging system enabling inventory batching; reduced NMV loss by 10% and WH inward delays by 60%
• Enabled quick experimentation on Warehousing using Appsheets (low code platform) and Python as WMS to drive 10x experimental bets in supply chain, enabled multiple different fulfilment strategies
• Implemented warehouse management system, optimizing warehouse processes; reducing wrong fulfilments by 50%
• Awarded winning team of the quarter (Q1 2024) for quick experiments in SC & launch of initiatives for cost reduction!

Jan 2023 – Dec 2023 · 11 mos · On-site

• 𝐇𝐢𝐭 𝐭𝐡𝐞 𝐢𝐧𝐢𝐭𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐬 𝐨𝐟 𝐏𝐌𝐅. 𝐃𝐨𝐮𝐛𝐥𝐞𝐝 𝐝𝐨𝐰𝐧 𝐨𝐧 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐧𝐥𝐲 𝐭𝐨 𝐫𝐞𝐚𝐥𝐢𝐳𝐞 𝐬𝐭𝐫𝐨𝐧𝐠 𝐏𝐌𝐅 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐬 𝐬𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐭𝐨 𝐛𝐞 𝐬𝐨𝐥𝐯𝐞𝐝 𝐟𝐨𝐫.
• Led Everything Acquisition | Unlocked In App and Off App Acquisition channels ranging from ATL Marketing to Performance and Affiliate Marketing
• 📈 Enabled over 3x acquisition on the platform. Scaled DAU from 15K to 1.5M+
• Led the Acquisition Charter, enabling multiple on app and off app channels. Did everything from Strategy to Analytics
• Improved Acquisition*Activation by 60% via targeted redirection of Meesho Users. Feature had minimal impact for core platform while creating upside for the overall business. Used as primary tool in GTM strategy.
• Owned & improved organic acquisition funnel by ~20%, Whatsapp funnel by 15%, Improved performance marketing funnels by >4x via relevant tech builds
• Cracked performance marketing for App in App constructs (Webview inside Android App)

Dec 2021 – Dec 2022 · 1 yr · On-site

• Joined the newly established product team within Meesho’s Grocery division, tasked with launching of Grocery services in Tier 2+ cities across India. Navigating/Pivoting our way through to find PMF in the process.
• Increased conversion by over 2x on the platform via promotional offers and funnel optimizations
• Launched First Offer Discounts and Retention offers on the platform. Increased activation rates by over 70% and retention by ~60% via offer construct launches.
• Enabled combos and freebies on the platform to promote higher basket size and increasing AOV on the platform
• Optimised Acquisition funnels of Users by running A/B experiments on location permission flows

Oct 2020 – Nov 2021 · 1 yr 1 mo · Hyderabad, Telangana, India · On-site

• Led development and upgrades to ICICI Bank's flagship platform - 𝐓𝐫𝐚𝐝𝐞𝐎𝐧𝐥𝐢𝐧𝐞. First platform in the industry supporting digital import/export transactions like Remittances, Letter of Credit (LC), Bank Guarantees (BG) etc and them straight to businesses' doorsteps with seamless, at-home financial solutions.
• Automated the end-to-end customer onboarding on different business banking application
• Implemented Customer Transactions Mistakes data-based analytics & nudges to reduce repeated mistakes at the time of initiating any transaction, interventions reduced NSTP by 60%
• Drove savings of ₹1.2 Mn p.a. by implementing feedback system & analytics dashboard on Trade Online. This helped team take actions on customer feedbacks driving the NPS upwards of 70%+
• Digitized overseas LC advising process for non customers (earlier only bank customers could raise an LC) allowing the bank to expand it's business and unlocking another acquisition channel for the bank

Jul 2019 – Nov 2019 · 4 mos

May 2019 – Jul 2019 · 2 mos

• Implementation of Lean Manufacturing at Aashirvaad Atta Factory

Apr 2019 – Sep 2020 · 1 yr 5 mos

• Led the Apex student policy making body of IIT Delhi

Apr 2018 – Apr 2019 · 1 yr

Jan 2018 – Dec 2018 · 11 mos

• Team Coordinator, Enactus National Comp.'18: Led 11T Delhi Contingent of 40+ members for annual business symposium
• Managed Team Logistics, Designing & Pitching of 3 projects presented to Business Leaders of KPMG, HUL, Walmart etc

May 2017 – Dec 2017 · 7 mos

Aug 2017 – Jan 2019 · 1 yr 5 mos

• Arth is a social venture aimed at reducing firewood used in Cremations through a cow dung based fuel to reduce deforestation.
• Led 15 membered team for project ideation and implementation
• Successfully conducted test cremation at Nigambodh Ghat to establish proof of concept
• Developed a innovative fuel design and automated manufacturing to cut down on costs
• Collaborated with Sarthak Charitable Trust for on ground implementation
• Endorsed by Hon. PM Narendra Modi, featured on pg-1 of Sunday Times, NDTV, ZeeNews
• Led IIT Delhi contingent of 40+ members for Enactus National Competition