Sep 2020 – Aug 2024 · 3 yrs 11 mos · Noida, Uttar Pradesh, India

• Lead social media for Paytm Movies - the movies & ticketing vertical of Paytm
• Work with national & international production houses & lead social media campaigns for all movie related promotions
• Planned & executed a design-content revamp on Instagram, increasing the engagement rate by 5x & followers by 40%
• Track & analyze social media performance regularly using social listening tools like Sprinklr
• Run ad campaigns on Facebook & Instagram with 4%+ CTR & 1%+ conversions
• Work on app content which involves creating content for Paytm Movies app banners, storefronts, push notifications & more
• Ran various successful campaigns for cinema reopening during COVID, including a month-long influencer campaign (#BackToCinemas) with over 10M views on Instagram & 5M impressions on Twitter
• Managed multiple key projects for the main Paytm handle too, including launch of ‘Vaccine Finder’ feature through a big influencer campaign (#GetShotGo) for the South audience, garnering ~25M views on Instagram reels

Apr 2019 – Aug 2020 · 1 yr 4 mos · Gurgaon, Haryana, India

• Created original social content for POPxo with a team of Social Media Coordinators
• Developed social strategy for POPxo’s e-commerce vertical (POPxo Shop) to seamlessly integrate content with e-commerce
• Managed the MyGlamm merger & Wipeout product launch campaigns across social platforms
• Planned & executed branded content for clients
• Ensured 360° social media coverage through stories & live streams for various client promotional events

Nov 2017 – Mar 2019 · 1 yr 4 mos · Greater Delhi Area

• Managed Facebook, Instagram & YouTube pages with a video-focused strategy
• Built a strong YouTube channel from scratch with average reach of 2M & subscriber base of 350k+
• Managed all pre & post production steps for YT videos
• Managed end-to-end client deliverables for sponsored video content
• Handled the weekly newsletter & other micro campaigns using email & SMS marketing tools

Mar 2017 – Sep 2017 · 6 mos · Gurgaon, Haryana, India

• Reworked the digital strategy using insights derived from user data & increased app engagement by 32%
• Managed the app’s social media pages and ran ad campaigns for Facebook & Twitter
• Designed offline/online collateral (fliers, standees etc.) to improve the brand’s visibility in Gurgaon

Apr 2015 – Mar 2017 · 1 yr 11 mos · Noida Area, India

• Contributed to 2 marketing verticals – Data (Mobile Broadband) & VAS (Value Added Services)
• Performed extensive market/competitor research, analyzed customer insights & recharge trends using BI SAS & DB2
• Created engaging scripts used in automated marketing campaigns which send out daily promotional communication
• Supported launch of Digital Idea (movie & gaming apps) in Delhi through backend integrations & promotions

Apr 2014 – May 2014 · 1 mo · Gurugram, Haryana, India

• Digital Marketing initiatives for Airtel Business.
• Worked with the marketing team of their Enterprise and Government Business (EGB) department
• Worked on 2 projects on digital marketing of Airtel business products, the objectives of the same being:
• Project 1: To extend the consumer shop on www.airtel.in to Airtel’s corporate clients through a B2B2C shop
• Project 2: To make the new interface of Airtel Business live online on the Airtel website