Genie Gurnani

CEO

Los Angeles, California, United States15 yrs 3 mos experience

Key Highlights

Expert in creator-led brand strategy.
Proven track record in global brand campaigns.
Strong leadership in cross-functional creative teams.

Stackforce AI infers this person is a leader in MarTech with a focus on brand strategy and creative direction.

Contact

Skills

Core Skills

Brand StrategyCreative DirectionSocial Media MarketingBrand DevelopmentCreative StrategyBrand Management

Other Skills

Strategic EntertainmentBrand PartnershipSocial Creative LeadershipBrand Affinity DevelopmentCross-functional CollaborationCreative LeadershipBrand ExperienceGlobal Campaign ManagementCreative ExcellenceCross-CollaborationCultural InsightCollaborationBrand LeadershipCreative Content DevelopmentCreative and Strategy

About

What even IS brand strategy in the creator economy? It sounds weird to say "creator-led brand building". But with some marketers putting HALF of their media budget into creator marketing, that's the era we're entering. These investments come with measurement. So many kinds of measurement. Dashboards and data galore. We see the ROI. We see the commercial impact. We see it all working. So why are marketing leaders worried? Because even with ever-increasing spend, even with engagement and results, even with dedicated presence across platforms, marketers can't seem to shake off one troublesome question: Does doing everything add up to anything? The answer is YES. How creators present your brand, and how their audiences receive it. That's the stuff modern brands are made of. And that's what modern brand strategy must be made of too. Looking ahead, the creator economy is how most audiences will encounter brands, their products, and their content. The "4 Cs" or the "5 Ps" were grand when we could transmit brand meaning through fully controlled media assets. But audiences aren't at that party anymore, and brands shouldn't be sticking around to close out the place. Marketers, let's work together to shape brand meaning in the creator / streamer / influencer / podcaster media world.

Experience

15 yrs 3 mos

Total Experience

2 yrs 3 mos

Average Tenure

1 yr 5 mos

Current Experience

Showgirl

Executive Showrunner

Dec 2024 – Present · 1 yr 5 mos

Partnering with brands to win on stage and in the scroll by harnessing the power of strategic entertainment.

Strategic EntertainmentBrand PartnershipBrand StrategyCreative Direction

The walt disney company

Director of Social Creative, Disney Entertainment Television

Dec 2022 – Dec 2024 · 2 yrs · Los Angeles, California, United States

Served as the senior-most social creative leader at Disney Entertainment Television.
Graduate of The Walt Disney Company IGNITE Executive Leadership Program.
Built brand affinity for portfolio brands among culturally influential social audiences across the US market (Gen Z, LGBTQ+, Hispanic/Latinx, Black).
Developed new processes to allow contributors across brands and functions to work cohesively on company-wide initiatives representing both the platform brand (Hulu) and portfolio content brands (Nat Geo, FX, Freeform, ABC, ABC News, Disney Television, Hulu Originals).

Social Creative LeadershipBrand Affinity DevelopmentCross-functional CollaborationSocial Media MarketingBrand Development

Netflix

Global Head of Brand (Interim) | Head of Global Brand Creative

Mar 2021 – Mar 2022 · 1 yr · Los Angeles

Led a cross-functional crew of creative, design, strategy, production, and ops managers.
Partnered with country leads on content marketing and brand editorial to create unified brand experiences that speak to the individual nuances of each market.
Launched global Olympics campaign in collaboration with country and regional teams across 13 priority markets, leading to significant bumps in brand health metrics.
Called a "super interesting thinker” by Reed Hastings :)

Creative LeadershipBrand ExperienceGlobal Campaign ManagementBrand StrategyCreative Strategy

Vice media

Head of Creative / Executive Creative Director, Asia-Pacific → Americas

Jun 2019 – Mar 2021 · 1 yr 9 mos · Singapore → NYC

Led content department across key regions (Asia Pacific, North America, emerging markets). Managed 60+ reports.
Set standards for creative excellence across functions (concept, copywriting, design, illustration, photo, video, motion) and oversaw development of all visual assets, from strategy to conception to production.
Drove integration of creative/editorial staff across countries with borderless working processes, inspiring cross-collaboration and enabling surge resourcing for priority projects.
Identified and pursued new opportunities to partner with enterprise brands and provide cultural insight into priority audiences across key markets.
Established centers of excellence for visual craft and execution, a valuable resource for teams across the network.

Creative ExcellenceCross-CollaborationCultural InsightCreative DirectionBrand Management

J. walter thompson worldwide

Creative Director (Global)

Mar 2018 – Jun 2019 · 1 yr 3 mos · Singapore

Led creative strategy and creative direction for two of Unilever’s haircare brands across Asia Pacific. Acted as a bridge across the team, collaborating with APAC and Global brand leads at Unilever, and embedding within JWT’s agency teams in Jakarta, Bangkok, Mumbai, Manila, Tokyo, and Beijing.

Creative StrategyCollaborationBrand LeadershipBrand Development

Dentsu international and leo burnett

Creative Director

Feb 2016 – Mar 2018 · 2 yrs 1 mo · Hong Kong SAR

Developed breakthrough creative content for local brands (Dai Ga Lok, VitaSoy) and global brands reaching APAC markets (Estée Lauder, Renault, Cartier).

Creative Content DevelopmentBrand StrategyCreative DirectionBrand Management