Jun 2020 – Feb 2022 · 1 yr 8 mos · Mumbai, Maharashtra, India

Apr 2020 – Feb 2022 · 1 yr 10 mos · Mumbai, Maharashtra, India

Jan 2020 – Jan 2023 · 3 yrs

• Conducted Primary and Secondary Research. Developed the Story, show Bible and Pilot. Wrote the Screenplay for Ep.3 and key scenes for Ep.1, Ep.5 and Ep.7.

May 2018 – Present · 7 yrs 11 mos · New York, United States · Hybrid

Sep 2017 – May 2018 · 8 mos

• A Creative Producer for Original content, my job involves creating, producing and supervising original content for our digital platform

Jan 2017 – Jan 2019 · 2 yrs

• Conducted Primary and Secondary Research. Developed the Story, Screenplay and dialogues. Part of the team that designed and executed the marketing, communications and distribution strategy.

Oct 2016 – May 2018 · 1 yr 7 mos · Mumbai Area, India

• At Arré India, my role centred around writing editorials on politics, culture and the arts and developing other digital video and audio based content. I also wrote and directed several sketches for branded and independent content. My piece for Arré, called "My Hindi Medium Father" was later translated to German and republished in Wolfgang Zurborn's book "Karma Driver."

Jan 2016 – Jan 2017 · 1 yr

Mar 2015 – Sep 2016 · 1 yr 6 mos · Mumbai Area, India

• At Tonic Media, I started out as a senior copywriter for AXN India. During my tenure I was promoted to the Creative Supervisor of the brand and integrated with the Business Development wing of the organization. I conceptualized digital campaigns, activations and worked on business development for the organisation.

Jan 2015 – Jan 2016 · 1 yr

• Wrote and directed a sketch for NGO WASH about menstrual hygiene. It garnered over 1M views on the website and 175k on Facebook. Launched the content verticals “Grub” (Food) and “Earworm” (Music) Led the business development arm and created content for music, travel and women’s health with brands such as Puma, HUL and Google.

Jan 2014 – Jan 2015 · 1 yr

• At 23, was the youngest female Creative Supervisor on the advertising circuit in India. Part of the core creative team for New Business Development. Won a gold at the India Digital Media Awards for Innovation in Digital Advertising, a silver for Innovation in Smartphone Activation for AXN India, and bronze for McDonald’s #BattleOfTheBurgers campaign.

Jan 2014 – Jan 2014 · 0 mo

• Handling digital platforms for Godrej aer and Godrej Expert.
• Community Management and Mobile Activations.

Jan 2013 – Jan 2014 · 1 yr

• Mainline Copywriting for Gujarat Tourism, Binani Cement, Perfetti Van Melle and Pidilite