Jun 2023 – Dec 2024 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

Jan 2022 – May 2023 · 1 yr 4 mos · Gurugram, Haryana, India

• Worked as the Senior Account Manager (India Market) for Gaming and E-services leaders of India, managing a portfolio of $100Mn+ Annually by employing the Google marketing platform stack
• Helped clients optimize on the marketing spends with the focus on reducing acquisition cost, increasing retention and maximizing reach
• Owned the E-services LCS 2025 roadmap and vision internally for Google
• Managed C-level partnerships as the SPOC for Google ecosystem and liaisoning with relevant functional
• leaders to bridge the gap
• Grew Google Y/Y revenue at 101% by increasing the YT branding/DV business by 31% and the Google
• performance marketing stack by 117%
• Strategy formation for market acquisition and GTM plan for 7 top industry leaders with the Online
• gambling launch based overall market sizing and research from various 3P tools
• Planned and partnered for 2022 digital branding initiatives for a major E-services business house in India for their new product launches via threshold planning for cross channel reach via MMM
• Initiated 23+ marketing experiments and GeoX tests on Search, YT and UAC(6 with notable successes and scalability across regions with 10%+ ROAS increment for our partners)
• Experience across Real estate, Matrimony, Recruitment, Healthcare, Real Money Gaming and CPG
• industries in India and US
• Lead project teams comprising of 17+ specialists to manage CBO achievements via KPI/OKR setting
• Lead the India digital marketing apprentice program for the team to coach and manage the digital
• marketing apprentices

Jan 2018 – Dec 2021 · 3 yrs 11 mos · Gurugram, Haryana, India

• Worked across a diverse portfolio of clients in Healthcare and Insurance Industry (US market) supporting an annual portfolio ~$200Mn+ ; Developed new marketing and business initiatives by establishing annual partnership JBPs thereby increasing Google SOW
• Strategic & Proactive Assignments:
• ● Mapped user purchase journey and analyzed macro-level industry trends via Google analytics and 3P tools to serve as a leadership insights document
• ● Led seasonality project for the Annual Enrollment Period(USA) catering to a business portfolio of more than $208Mn and lead the client outreach plan managing a team of 21 Googlers and 8 TVCs
• ● Conceptualized the setting up of Joint Optimization Plans for 19 clients and helping them advance on BCG Digital maturity curve
• ● Initiated and led the Online to Offline (O2O) marketing strategy project for the complete sector translating into an overall opportunity of $1.57Mn for 6 clients across 3 industries
• Side stint (20%) as the Product Marketing Manager for Youtube
• ● Owned and formulated the audience strategy for Brandcast India 2020
• ● Conceptualized and co-led the marketing drive powering the growth of Ed-tech and Lead gen businesses during the pandemic lockdown via ThinkWithGoogle catering to over 150+ brands

Apr 2017 – Jan 2018 · 9 mos · Gurgaon, India

• Key Responsibilities:
• ● Repeat Purchase Rate Increment by 1.8X at 30, 60 , 90 and 180 days cohorts
• ● Planned the performance plan and incentive structure for 9ICs
• ● Planning, Designing and Implementing end to end CRM capability
• ● Working in close liaison with the leadership as a part of the VC funding war room team leading to a successful acquisition for the company with Carrefour
• Key Assignments/Initiatives:
• ● Negotiated and established end-to-end partnerships for SaaS partners for creating the CRM capability
• ● Completely segmented the user base on 4 metrics i.e recency, purchase, behavior and buying capacity into 8 major segments and built lifecycle plans/campaigns with the objective of shifting each into the desired segment i.e. ‘need based buyer’ and ‘new product lover’

Apr 2016 – Jun 2016 · 2 mos · Mumbai Area, India

• Objectives/KRA for 55 accounts:
• ● Generation of new leads of SaaS clients through territory white spacing and effective prospecting using 5 touch campaign to CXO audience via value based selling technique
• Achievements:
• ● 21 L1 meetings, 13 L2 meetings, 3 conversions (average ticket size of 20 lakhs)

Oct 2013 – May 2015 · 1 yr 7 mos · Gurgaon, India

• Key Responsibilities:
• ● Responsible for process improvement and project management for leading Indian & US clients in Power & Utility, IT and Healthcare sectors on business process reengineering and management
• Key Assignments/Initiatives:
• ● Lead the team for the knowledge repository project comprising of 19 FTEs

Jul 2012 – Oct 2013 · 1 yr 3 mos · Gurgaon · On-site

• Key Responsibilities:
• ● Heading and managing various marketing partnerships and complete end to end account handling for site’s online advertisement inventory sales and revenues
• ● Business Development with agencies for coupon and email marketing model management