Parshwati Saha

Business Development Manager

Delhi, Delhi, India21 yrs 3 mos experience

Key Highlights

Proven track record in media relations and communications.
Expertise in managing editorial operations and content creation.
Strong leadership skills in business development and strategic planning.

Stackforce AI infers this person is a Media and Communications expert with a focus on strategic relations and editorial management.

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Skills

Core Skills

Media RelationsWriting

Other Skills

EnglishCommunicationEditingContent ManagementEvents ManagementInternal & External CommunicationStakeholder ManagementLiaising & CoordinationPublic RelationsSocial MediaProject PlanningTeam ManagementNegotiationBusiness StrategyStrategic Planning

About

A media and communications professional with a career spanning journalism and the sugar & biofuel industry. Adept in managing end-to-end Media Relations, Internal/External Communication, and Content Projects, having a proven record of strategising & executing ideas which create value for organisation. Targeting leadership or senior-level assignments with an organisation, preferably in Delhi NCR.

Experience

21 yrs 3 mos

Total Experience

2 yrs 11 mos

Average Tenure

10 mos

Current Experience

Jk india eagritech limited

AVP

Jul 2025 – Present · 10 mos · New Delhi, Delhi, India

Green horizon communication

Chief Business Development Officer

Feb 2025 – Aug 2025 · 6 mos

Chinimandi.com

AVP, Media & Communications

Sep 2023 – Jun 2024 · 9 mos · New Delhi, Delhi, India

Indian sugar mills association

Dy. Head (Communications & Editorial)

Oct 2011 – May 2023 · 11 yrs 7 mos · New Delhi Area, India

Manage media relations by promptly responding to media queries and ensuring a smooth communication flow.
Maintain accurate statistical data for articles and TV stories related to the sugar industry.
Coordinate TV interviews and obtain newspaper/wire quotes.
Design press releases and press notes for dissemination to the media.
Conduct field visits for media and other delegates to sugar mills and distilleries.
Monitor real-time news related to the sugar industry and its stakeholders.
Generate story ideas to pitch to the media.
Oversee editorial operations for six in-house publications.
Write, edit, and update articles, news reports, and statistical information for the publications.
Ensure timely delivery of all magazines and publications.
Manage ISMA's official website.
Facilitate internal communication with ISMA members.
Organize committee meetings, annual general meetings, sugar/ethanol seminars, webinars, and conferences.
Serve as the Master of Ceremonies for ISMA events and AGM.
Manage vendor relationships for events, including hotels.
Act as the interface between the government and the industry for event coordination and communication.
Draft correspondence to the government on important matters.