Sushmitha Penta

Associate Consultant

Bengaluru, Karnataka, India8 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Led mobile app business for a top furniture brand.
  • Delivered strategy for a leading NBFC client.
  • Experienced in digital marketing and analytics.
Stackforce AI infers this person is a Digital Marketing and Strategy Expert with experience in E-commerce and Consulting.

Contact

LinkedIn

Skills

Other Skills

AutoCADCMicrosoft OfficeMicrosoft ExcelPowerPointDigital MarketingOnline MarketingRemarketingFacebook MarketingGoogle AnalyticsGoogle AdwordsMarketing AnalyticsCustomer Segmentation StrategyAnalyticsMulti-channel Marketing

Experience

8 yrs 3 mos
Total Experience
2 yrs
Average Tenure
2 yrs 10 mos
Current Experience

Swiggy

Senior Manager - Strategy

Jul 2023 – Present · 2 yrs 10 mos

Meesho

2 roles

Senior Manager, S&O

Promoted

Jan 2023 – Jun 2023 · 5 mos

Manager, S&O

Jul 2021 – Dec 2022 · 1 yr 5 mos

Alvarez & marsal

2 roles

Senior Associate

Aug 2020 – Jun 2021 · 10 mos

Summer Intern

Apr 2019 – May 2019 · 1 mo · Mumbai, Maharashtra

  • Awarded Pre-placement offer (PPO)
  • Delivered roll-out strategy for the new operating model for a top NBFC client.

Urban ladder

3 roles

Assistant Manager - Sales & Marketing

Oct 2017 – May 2018 · 7 mos

Senior Associate - Sales & Marketing

Promoted

May 2016 – Sep 2017 · 1 yr 4 mos

  • Leading entire Mobile app business (User acquisition, engagement, remarketing, revenue and user retention) for India's leading furniture brand
  • Identifying growth opportunities for App using user behaviour insights
  • Building creative & content highly relevant to the user, Category specific content and Customer segmentation to send personalized messaging
  • Expertise in Google Analytics, Facebook Marketing, Google Adwords & Other Display Advertising Platforms
  • Monthly Growth Plan for Remarketing & Display, Planning & Execution of Sales Initiatives
  • Static & Dynamic Remarketing Strategy, ROI analysis to evaluate efficiency of multiple remarketing partners, Campaign Management for Different User Buckets

Associate - Digital Marketing (Mobile App, Remarketing & Display)

Jun 2015 – Apr 2016 · 10 mos

Saint-gobain

Summer Research Intern

May 2014 – Jul 2014 · 2 mos · Chennai Area, India

Education

Indian Institute of Management, Calcutta

Master of Business Administration - MBA

Jan 2018 – Jan 2020

Indian Institute of Technology, Madras

Bachelor's degree — Civil Engineering

Jan 2011 – Jan 2015

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