Dec 2022 – Nov 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · Hybrid

• Spearheaded transformative initiatives at Reliance Retail Marketplace, enhancing user engagement and productivity.
• Revamped the JioMart app, resulting in a 20% increase in impressions and engagement.
• Launched a Service Network Provider ecosystem, boosting small seller productivity by 50%.
• Established AI driven customer engagement that reduced contact rates by 15%.

Feb 2021 – Jan 2023 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Led the experience design, research, and content team to build a suite of products that solve for Traffic & Distribution, Customer Acquisition, Customer Retention, CorePlatforms, and Growth Experiments
• Led the service design for retail and tech platforms to manage partners and affiliates driving growth and profitability
• Drove online and offline experience across Omnichannel, Marketplace, Supply Chain, Contact Center, and Customer Experience

Feb 2019 – Feb 2021 · 2 yrs · Bengaluru, Karnataka, India

• Built and managed a team of world-class product and content designers across India, Australia, Polland, and UK
• Worked closely with heads of product management, marketing, and engineering to drive roadmap and strategy for cloud migration, enterprise, and on-prem products.
• Worked towards setting up a world-class studio with matured design practices leveraging Atlassian's design best practices and ways of working. Inspiring seasoned and early career designers in India.

Sep 2017 – Feb 2019 · 1 yr 5 mos

• Built and managed a team of 10 interaction, UX, and visual designers, with an average CSAT score of 91.8%
• Trained over 1250 employees including senior executives on Design thinking with average NPS 8.8
• Formulated UX process integration with project development process (agile and waterfall) and influenced entire IT to adopt
• Worked with senior stakeholders including CIOs to lead and manage complex enterprise programs

Sep 2015 – Aug 2017 · 1 yr 11 mos

• Managed a team of UX and Visual Designers
• Managed multiple priorities between project management and design delivery
• Effectively mentored team members, reviewed artifacts being attentive to details and constructively critiquing
• Proactively managed design hackathons, university relations, concept presentations to senior executives and innovation jam sessions

Dec 2013 – Aug 2015 · 1 yr 8 mos

• Coordinated division level usability design activities, direction, and development.
• Created conceptual/logical design architectures that improve user productivity and satisfaction.
• Worked with end-users and product development team members to gain an understanding and help define the user and functional system requirements.
• Conducted competitive benchmarking to determine and recommend best of breed designs.
• Developed and applied design strategies and guidelines to new and derivative designs solutions.
• Conducted task/workflow analysis of existing and emerging user work practices.
• Conducted heuristic evaluations of systems and designs.
• Developed and built cross-organizational team support for wireframes and prototypes.
• Acted as a catalyst to bring focus to usability and good interaction design in multiple project teams composed of business process owners, project management, and development.
• Planed, conducted, and reported usability tests to validate suitability of proposed designs.

Apr 2013 – Nov 2013 · 7 mos · Bengaluru Area, India

• Created proposals against RFP from clients for building products and contemporary web applications.
• Led and managed an experienced UX design/research team responsible for delivering web and mobile solutions.
• Partnered with functional leaders across the team and company.
• Directed the analysis and design of large-scale (both number and size) web-based projects, research, and programs.
• Provided product design/research input and leadership across UX team, internal and external partners and customers
• Actively contributed and participated in R&D long-range plan & customer advisory boards

Jun 2010 – Mar 2013 · 2 yrs 9 mos · Bangalore

• Designed the "User Experience,” of corporate website by translating customer requirements into defined specifications that meets both business and user needs.
• Developed and maintained wireframes, usage scenarios, prototypes, specifications, navigation maps and other design documents.
• Developed expert-level knowledge of competitive and complementary products and brought new ideas to the team.
• Took charge of web analytics and SEO initiatives to ensure measurability of the key success factors. The site measured an improvement of 24% of site visit with 60% reduction in search feature attained within 1 year of operation.
• Winner of the Corporate Marketing Nominee Award for Most Valuable Person of 2010

May 2009 – Sep 2009 · 4 mos · Bangalore

• Created project plans and estimation, managed resources, and tracked project delivery till completion.
• Coordinated with project sponsor, graphics designer, content writer and web developers to ensure on-time delivery of the project.
• Conducted requirements meetings with key stakeholders and designed information architecture, interaction designs and wireframes for windows based desktop applications.
• Received appreciation from clients for quickly understanding project requirements, finalizing requirements and quality delivery of work products.

Aug 2008 – Jan 2009 · 5 mos · Bangalore

• Conducted user research using surveys, stakeholder meetings to understand and analyze portal requirements.
• Conducted Heuristic evaluation of multiple websites and created short and long term recommendation
• Received appreciation from clients for very high quality UX output and efficient project management
• Created RPF document for various clients

Jan 2007 – Jun 2008 · 1 yr 5 mos · Columbus, Ohio Area, USA

• Lead project teams to create information architecture, navigation models and wireframes for private sector extranet site of Nationwide Financial.
• Quickly learnt usage and limitations of the current Retirement Account Maintenance site and recommended innovative solutions to meet immediate user requirements within a short time period.
• Successfully completed 5 projects within 2 two years with very high user satisfaction rating
• Worked closely with designers, information architects, development team and business leads to understand user needs, design user interfaces and solve technical difficulties.
• Created accessibility guidelines and email guidelines for Nationwide Insurance websites.
• Participated in overall project management to create project plans and resource scheduling.
• Conducted focus groups, contextual enquiry and interview sessions to gather user feedback.

Jan 2004 – Jun 2006 · 2 yrs 5 mos · Bangalore

• Appointed as the youngest requirements engineer for defining new Consumer Electronics products.
• Contributed to a saving of 5 million Euros for Philips in the year 2006 by designing and implementing defect prevention techniques during the product development.
• Author of Functional Requirements, User Interface and Software Requirements Specification, and Usability process guidelines.
• Winner of the company’s highest software contributor’s award 4 years in a row.
• Conducted first of its kind usability tests for product approval from product managers and achieved lead time save of 4 weeks in product release.