Mangala Dilip

Co-Founder

Bengaluru, Karnataka, India13 yrs 10 mos experience
Most Likely To Switch

Key Highlights

  • 172% growth in Twitter followers at Meesho
  • Led a team to grow YouTube page by 40x
  • Expert in social media marketing and branding
Stackforce AI infers this person is a Digital Marketing and Communications Specialist with a strong focus on E-commerce and Media.

Contact

LinkedIn

Skills

Core Skills

Public RelationsSocial Media MarketingEmployee EngagementProject ManagementContent WritingLeadershipSocial Media ManagementContent CurationCommunicationSearch Engine Optimization (seo)Stakeholder ManagementEditing

Other Skills

Written CommunicationCommunications StrategyTwitter AdsInternal and External CommunicationsPaid Social MediaSocial Media Content CreationDigital EngagementCorporate CommunicationsGoogle AnalyticsDigital MarketingTeam ManagementData AnalysisTechnical WritingStorytellingJournalism

About

As a communications professional with over 13 years of experience, I specialize in social media marketing, branding, and storytelling, helping organizations amplify their voice and impact. At InMobi, I drive executive communication strategies, leveraging expertise in targeted campaigns and content creation to enhance brand visibility and engagement. Previously at Meesho, I contributed to IPO readiness by increasing awareness through strategic campaigns, achieving a 172% growth in Twitter followers and developing a six-month plan to highlight the company’s scale and impact. Passionate about crafting narratives that align with organizational goals, I enable brands to connect meaningfully with their audiences.

Experience

13 yrs 10 mos
Total Experience
1 yr 8 mos
Average Tenure
2 yrs 10 mos
Current Experience

Inmobi

Executive Communications Manager

Jul 2023 – Present · 2 yrs 10 mos · Bengaluru, Karnataka, India · Hybrid

Meesho

3 roles

Public Relations Communication Manager

Dec 2022 – May 2023 · 5 mos

  • My role in Meesho’s journey towards IPO readiness was to increase awareness of Meesho’s work and impact among entrepreneurs, VCs, journalists, and policymakers, through Meesho_Official
  • Successfully ran targeted ad campaigns to get engagement and followership from aforementioned wishlist cohorts
  • Grew Meesho_Official Twitter following by 172%
  • Developed an ongoing 6-month plan for the team to highlight Meesho’s growth/scale in the e-commerce landscape, impact on small businesses, and role in digitising India through blogs, Tweets, online campaigns, influencer marketing, and Q&As with leaders
  • Skills acquired- Social Media Marketing, Targeted Campaigns
Public RelationsWritten CommunicationCommunicationCommunications StrategyTwitter AdsInternal and External Communications+5

Employer Branding Manager

Promoted

Apr 2021 – Dec 2022 · 1 yr 8 mos

  • In alignment with Meesho’s vision of positioning itself as a tech-first company, I developed customised content strategies for various social media platforms, including meesho.io, newsletters, and CXO branding
  • Worked closely with Data Analysts to decipher and leverage the in-house metrics tracker on Looker Studio
  • Developed a flywheel model for Meesho’s JD creation process, liaising with strat leaders, TA and Hiring Managers
  • Owned and produced IIMJobs Showcase photo & video shoot featuring 20+ Meeshoites (including 4 CXOs); Meesho’s profile has the highest engagement on the platform
Employee EngagementProject ManagementWritten CommunicationGoogle AnalyticsCommunicationCommunications Strategy+9

Sr. Content Writer

Jan 2020 – Apr 2021 · 1 yr 3 mos

  • Joined to develop an industry-first roadmap for talent branding at Meesho
  • Managed and grew “Life at Meesho” Medium page by 200%
  • Wrote and published blogs – tech, business, and culture — that enhanced Meesho as the employer of choice
  • Launched and hosted interview series with Meesho leaders; ghost-wrote blogs, Tweets, and newsletters on their behalf
Employee EngagementWritten CommunicationSearch Engine Optimization (SEO)Google AnalyticsCommunicationInternal and External Communications+5

Sabudana things

Co-Founder

Apr 2020 – May 2021 · 1 yr 1 mo · Bangalore Urban, Karnataka, India

Written CommunicationGoogle AnalyticsCommunicationSocial Media Content CreationDigital EngagementSocial Media Marketing

Meaww

Entertainment Editor

Oct 2017 – Jan 2020 · 2 yrs 3 mos · Bengaluru, Karnataka, India

  • Joined with the 100X goal of rebuilding MEAWW as a trusted news portal in the US – as opposed to a content aggregator – rife with celebrity interviews, movie and TV reviews, and nuanced socio-political analyses
  • Built and led a 14-member team spread across Bangalore and LA
  • Grew the company’s YouTube page by 40x in 9 months
  • Skills acquired- Team & Social Media Management
Written CommunicationStorytellingGoogle AnalyticsJournalismCommunicationLeadership+4

Microsoft

Associate Editor

Oct 2016 – Oct 2017 · 1 yr

  • Platform Management - Edited and curated entertainment content on MSN India’s home page
  • Stakeholder Management - Worked closely with the UK, USA, UAE, Malaysia, Australia, New Zealand, and Canada teams to develop a network of shared content for global audiences
Content CurationCommunicationHeadline WritingTeam SynergyPlatform ManagementDigital Engagement+1

International business times, india edition

2 roles

World Entertainment Reporter

Jul 2014 – Oct 2016 · 2 yrs 3 mos

  • Worked with SEO tools and Google Analytics to record a 5% MoM increase in page views and sessions
  • Established rapport with PR companies, production houses, and publicists in the US to facilitate inflow of exclusive content
Search Engine Optimization (SEO)Stakeholder ManagementGoogle AnalyticsCommunicationLeadershipDigital Engagement

Senior Reporter

Jul 2014 – Oct 2016 · 2 yrs 3 mos

Google AnalyticsCommunicationDigital Engagement

Deccan chronicle holdings ltd

Sub editor

Jan 2012 – Nov 2013 · 1 yr 10 mos · Greater Chennai Area

  • Edited news articles for and designed various pages of Kerala’s broadsheet edition using QuarkXpress
  • Wrote long-form features for supplementary editions
QuarkXPressCommunicationEditinglong-form blogs

Evansreview.org

reporter

Sep 2011 – Mar 2012 · 6 mos

Education

University of Leeds

MA — International Journalism

Jan 2010 – Jan 2011

University of Calicut

BA — English Language and Literature

Jan 2007 – Jan 2010

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