Jan 2021 – Jul 2022 · 1 yr 6 mos

Feb 2020 – Jan 2021 · 11 mos

Apr 2019 – Nov 2019 · 7 mos · Gurgaon, India

Jul 2018 – Apr 2019 · 9 mos · Gurugram

May 2018 – Jul 2018 · 2 mos

Sep 2017 – Apr 2018 · 7 mos

• Handling the partnership with Index exchange as inventory sellers to provide programmatic offering to our publishers and advertisers
• Maximizing company’s and publishers’ revenue through open exchange and private deals, analysing monthly fluctuations in revenue and margin figures, and giving recommendations to the team
• Setting up private and preferred deals for premium advertisers such as Coca cola, Emirates & Unilever while working with their DSPs for initial testing and resolving discrepancy issues
• Liaison with product and account managers to understand campaign’s K.P.I and relaying the same to ad operations team to ensure best campaign setup
• Analysing private deal’s performance, against key metrics and provide recommendations.

Jul 2017 – Apr 2018 · 9 mos

• Exponential Interactive (www.exponential.com) is a leading global provider of advertising intelligence and digital media solutions to brand advertisers. Headquartered in Emeryville (California), Exponential offers solutions in 17 countries worldwide.
• Responsibilities:
• Responsible for identifying new high-quality publisher prospects across the globe, negotiate business terms, and close business opportunities
• Managing a portfolio of publisher accounts, monitoring their overall traffic, identifying opportunities for growth and areas of risk, and troubleshooting problems that may arise
• Communicating with internal stakeholders across the globe to understand individual market dynamics and inventory needs
• Establishing relationships with publisher partners and working closely with them to increase/decrease volumes as per the demand trends

Apr 2017 – Jun 2017 · 2 mos

• Conducting weekly revenue forecasting for US-Southeast region
• Looking for opportunities to grow business via cross sell or up sell, while working with sales and
• helping them to create a growth strategy for large and high-potential advertisers
• Lead the team in building case studies and creating new training modules
• Taking training sessions for new hires and mentor them to execute effective campaign management

Jun 2015 – Mar 2017 · 1 yr 9 mos

• Responsibilities:
• Responsible for managing campaigns in international markets and growing existing business, support advertisers with research, market analysis and helping them in maximizing ROI across Display, Instream, Mobile and Engagement Video products using Exponential’s ad platform Expo9
• Managing RTB on Exponential’s Bidder9 (integrated with all the major exchanges) and implementing strategies for deeper insights and better performance in key accounts
• Implementing strategies by analysing past performance and delivery trend with the help of analytical and reporting tools and come up with solutions to meet the client’s KPIs and challenges
• Help the in-market sales team to create a growth strategy for large and high-potential advertisers
• Conducting pricing analysis, risk assessment for performance accounts and maintaining the quality of delivery while improving margins and ROI