May 2021 – Nov 2022 · 1 yr 6 mos

• Developed the paid marketing infra for experiments
• Led the organic strategy to create 5 high impact product sections
• Created tools for in-house teams to smoothen the ops of the B2B vertical

Sep 2019 – May 2021 · 1 yr 8 mos · Bangalore

• I led the complete top of the funnel roadmap that includes acquisition (international expansion, on-page SEO, Performance marketing optimizations) and activation (Lead conversion rates and down the funnel conversions)
• Led product adaptations for international expansion to reach 80+ new countries
• Launched product experiments to increase the landing page lead conversion and eventually enrolments
• Achieved explosive growth in high-intent organic traffic by leading a roadmap of impactful on-page SEO projects
• Automated major aspects for new program launch, making it possible to conduct rigourous experimentations
• Assisted stakeholders of 8 teams with their 40+ problems with product-based solutions to eventually affect enrolments
• Modified our performance marketing landing pages to increase to make them more relevant for ad platforms, reducing the CPL
• Revamped web user interface to reach 100 Points (maximum) in Heuristic evaluation

Nov 2017 – Sep 2019 · 1 yr 10 mos · Banagalore

• Responsible for customer and supplier payment products
• Optimized the user payment infrastructure to reduce payment failures
• Secured the system from payment frauds by implementing validations & authentication
• Replaced manual payments process with automated one to reduce avg payment time
• Created a new payment view and tracker in the supplier’s dashboard for better data consumption

Jul 2016 – Oct 2017 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Responsible for organic traffic of the website by building high demand products and other important projects.
• Grew website organic traffic by introducing highly searched products
• Integrated ‘Smallcase’, a thematic investment service, with the company website
• Strategized a new user communication flow and monitored its execution by 6 interns
• Launched a feedback system to quantify the performance of our relationship managers

Jun 2016 – Jul 2016 · 1 mo · New Delhi Area, India

• Consulted more than 50 students for education and converted them to opt for loan with Gyandhan
• Troubleshooted the issues faced by clients by coordinating with bank representatives like SBI and Axis

Jun 2015 – Jul 2015 · 1 mo · Lucknow, Uttar Pradesh, India

• Analyzed the concepts of Marketing Management by studying works of renowned researchers like Dr. Kotler, Dr. Keller, etc.
• Implemented theories of the field to analyze articles by Harvard Business School of companies like Goodyear tyres, etc.

Mar 2015 – Feb 2016 · 11 mos · Kanpur, India

• Led a 4-tier team (16 managers &1000 volunteers) organizing Golden Jubilee with 50,000 footfall
• Negotiated with authorities for Open Fest model leveraging ₹15 lacs and 120% rise in footfall
• Spearheaded venue shift with 250% increase in audience & 60% rise in revenue YoY by kiosks
• Successfully organized Preliminary Rounds named 'Roadtrips' in 12+ cities with 8 competitions
• Introduced Prodigy, a talent hunt for 2000 school kids in 3 cities and leveraged it for ₹12 lacs
• Facilitated tie-ups with 7 embassies leveraging it to generate media collaborations of ₹24 lacs
• Planned a campaign: forged media deals worth ₹1.5 crores: hike in the web reach 200% YoY
• Envisioned MUN as distinct event, distributing its cap and generating ₹2.4 lacs revenue
• Segmented potential sponsors generating ₹2 crores worth marketing assets (30% rises YoY)
• Forged media tie-ups worth ₹1.5 crores by collaborating with 27 magazines & 4 TV channels
• Implemented a strategy leading 150% increase in viewership reaching 3 million audience
• Escalated comps raising prize money(18%YoY), performance based incentives (Dream On)

Apr 2014 – Mar 2015 · 11 mos · IIT Kanpur

• Led a 2-tier team of 30 secretary and 35 volunteers to organize one of the biggest college fashion events in India
• Ensured collaboration with major fashion organizations & corporate firms to thrust the brand name of the event
• Initiatives
• Structured and introduced new online competition ‘Elegancia’ to increase the social media reach by 200%YoY
• Targeted and successfully converted participants amongst top 20 fashion institutes evidently raising the bar
• Generated modeling opportunities (Dream-On) in online retail stores and magazines

Feb 2014 – Jan 2015 · 11 mos · Techkriti

• Led a 2 tier team of 30 members to conduct one of its kind event with reach of 1 million people, single handed
• Collaborated with major NGOs like Rakshak Foundation, Teach for India, etc., for performance based incentives
• Restructured the event with a secure model removing problems like time constraints, judging classifications, etc.
• Converted 28 dynamic participants from each state by the increase of overall reach of the event by 300% YoY

Jun 2013 – Jul 2013 · 1 mo · Indore Area, India

• Laid the groundwork for expansion of Blood Connect by collecting and analyzing data and creating beneficial collaborations in Indore
• Collaborated with hospitals, blood banks and colleges and analyzed blood donation state, created units of NGO in colleges
• Presented a report of the analyzed data and passed the collaborations